Download - Real Estate Marketing Plan: Sample “Simple” Strategic Template for Real Estate Investors

Building Your Marketing Plan

with

The UltimateOnline Marketing Strategyfor Real Estate Investors

Warning!

This call is ONLY for experienced investors.

The strategies discussed are NOT for real estate rookies.

Your Host: InvestorCarrot

Aaron McManusVP of Engagement

Background: Aaron McManus

VP of Engagement

- Started in Chicago real estate in 1997- Supervised over $1B in sales - Over 2,000 apartment leases

- Managed over $40M in residential property- Oversaw some rehab of historic property

- Represented 100s of investors- Marketing, training and cultural development with

Fortune 500 companies and elite entrepreneurs- Passionate about food, youth & community development

In This Training You Will Learn:- Why Strategic Planning is So Important

- What a Marketing Plan *Can’t* Do

- Why Your Marketing Should Tell A Powerful Story

- The 9 Questions You Must Ask Yourself

- Keywords to Research

- Preparing for Success

"You've got to be very careful if you don't know where you're going, because you

might not get there."- Yogi Berra

Creative without strategy is called 'art.' Creative with

strategy is called 'advertising.'- Jef I. Richards

If you want [something], you have to prepare for it with a

vengeance.- Denise Morrison

Copyright © 2014 Carrotly, LLC, aka InvestorCarrot. All information herein is the property of Carrotly, LLC. You may not use, reproduce, modify, distribute or republish any content contained herein without prior written permission from Carrotly, LLC.

What a Marketing Plan Can’t Do:- Give legal advice

- Provide investment advice- Fix your personal/business problems

- Make your tough decisions for you

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The first step of any strategic plan is to define the goal.

What’s your goal?

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The company without strategy is willing to try

anything.- Michael Porter


Your goals should be SMART – Specific, Measurable, Achievable, Realistic and Timely.

Example: “Making money” is not a SMART goal, whereas

“I want to make $100,000 in 2015” could be SMART if can be realistically achieved, but it is specific, measurable and timely.

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The second step of any good plan is to describe the impact that will happen if the plan succeeds.

What impact will this have?Bonus: What’s the impact on your family and your community?

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You need to research your

Local Market before you make investment decisions.


Tough question:How big is your market, and what % do you need to reach

in order to accomplish your $ goals?

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Conduct a SWOT analysis.

What are your Strengths, Weaknesses, Opportunities and Threats?


Get honest with yourself. Where are you at today, and what’s holding you back? What are the biggest opportunities you want to capture? What’s your biggest risk of failure? You

may want help from an expert coach or small business advisor – if you aren’t able to pay, many communities have free planning services through a local chapter of SCORE, a community college, or economic development center. Take advantage of those resources – sometimes deals come from unlikely

places!

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How tough is your

Competition? Get specific and conduct a competitive analysis. Learn everything you

can about the current offers competing with yours, reputations, types of transactions, and results that your local competition has achieved.


Most Common Competition Research Methods:

1) Google2) MLS

3) Word of Mouth4) Site visits

5) Social Media6) Suppliers, vendors & partners

7) Conferences 8) SpyFu, Moz, Alexa

9) Pick up the phone and buy them a drink

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Who are your

ideal targets? Try to be very specific – what are your ideal types of transactions, and

who is well positioned to buy/sell them?


Make a Target Audience Portrait of Each of Your Targets

Drill down to demographics, culture, lifestyle, and other defining characteristics that will help you empathize and relate to the person you

want to reach.

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Investors(Cash Buyers)

Sellers(Discount Properties)

Dwellers(Tenants &

Retail Buyers)

rentals

rent to ownhome buyers

facing foreclosuretax sale

divorcedistressed properties

inheritance

qualified investors

private money lenders

long term owners

institutional lenders

[Profit] [Help] [Aspire]

One Site Per Target

Find Motivated Sellers Build a Cash Buyer List

Create Credibility(main company site)

Cash Buyers Tenants (Rent to Own)

Many Pages, One Site

What are your

Compelling Offers?

The Compelling Offer is the KEY to success in marketing!


Compelling Offers Included with Carrot Sites:- Fast Cash Offer

- Join Our Exclusive List of Local Discount Properties- Join Our Exclusive List of Great Rent-to-Own Properties

- Free Report Selling to A Real Estate Investor- Free Report 5 Ways to Stop Foreclosure - Free Passive Income Investing Report

- Free Private Lending Report

These offers come with your InvestorCarrot system and are fully loaded – what can you do to make them more compelling, and to stand out from your competition? Be careful here, as state and local laws can prohibit certain

types of incentives to sellers, buyers, or unlicensed real estate professionals.

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Is this part of your

PowerfulStory?

Telling your story is the best way to reach other people.

Copyright © 2014 Carrotly, LLC, aka InvestorCarrot. All information herein is the property of Carrotly, LLC. You may not use, reproduce, modify, distribute or republish any content contained herein without prior written permission from Carrotly, LLC. 35

How will you

Reach Your Audience? You should be excited to share your powerful story!!!


Ways to Reach Your Target Audiences:- Online search marketing (may include search engine optimization “SEO”, pay-per-click “PPC”, video optimization,

and other strategies)- Direct mail

- Bandit signs- Bird dogs and brokers

- Video marketing (may overlap with search if videos are properly optimized)- Email (may be part of lead nurturing/autoresponse campaign or from purchased lists)

- Cold calling (purchased or self-generated lists)- Radio or television ads

- Press/media, aka “earned marketing”- Networking and events

- Referrals and reputation, aka “word of mouth”- Craiglist and other online bulletin boards

There’s a long list here of possible methods that may be easy or difficult for you to implement, depending on your SWOT analysis and the “readiness” of your business. Each method has different benefits that depend on a great deal

of factors and can be effective in some situations, so there’s no right/wrong methods… only right/wrong ways to implement them to get the results you want. If you’re just starting out, whittle this list down to only the 3 easiest

methods to implement, or use a phased approach as seen on the next slide.

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InvestorCarrot Basic Marketing Grid

Phase 1 Phase 2 Phase 3 Phase 4 Phase 5

Websites Branded & up 1 new post/week Localize lead page Add Case Studies Test & refine

PPC & Ads Establish account Set up ad rotation Rotate/test new ads Add new offers Test & refine

Organic Search Research Good back links On page Build Rankings

Email Nurture Setup auto-post Build identity Promote events Build culture Build community

Craigslist 10 posts/week 10 posts/week 10 posts/week 10 posts/week 10 posts/week

Do Your

Keyword Research! Find out what people are searching in your market!!!


Some Target Phrases:we buy any house

we buy houseswe buy your house

we buy houses for cashwe buy houses fast

quick house salesell my house quickly

how to sell your house quicklysell house quickly

sell my house quicksell house quick

sell my house fastsell house fast

sell your house fast

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Who supports your

growth?Adding a coach, virtual assistant, employee or other support to your team might be what you need to take it to the next level.

We can help you

Prepare For Success It’s all about the strategy, baby.

But sorry, right now you’ll have to wait.

Leverage the power of proven

Content Marketing for Real Estate Investors.

Download - Real Estate Marketing Plan: Sample “Simple” Strategic Template for Real Estate Investors

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