It’s Our Policy
Social Media Policies We Can All Live With
Ragan Communications Webinar
May 27, 2010
This Year GenY Will Out-Number Baby Boomers
96% of them are on a social network
Facebook added 100 million users in 9 months
It took Television 13 years to do so
If Facebook were a country it would be the 4th largest in the world
80% of Twitter updates happen outside of Twitter.com
80% of all companies used LinkedIn to find employees
2009 U.S. Dept. of Education Study: Online students out-perform those who learn face-to-face
Survey across industries
72% Didn’t attach revenue in 2009 but will in 2010
81% plan to link annual revenues to social media
85% predict a 5-15% impact on their bottom line this year
64% will increase social media budgets
Fastest growing metrics tracked: REVENUE, CONVERSION, AVERAGE ORDER VALUE
Aides In Branding/AwarenessAides In Branding/Awareness
Builds Community Around Your BrandBuilds Community Around Your Brand
Extends Customer ServiceExtends Customer Service
Drives Leads/SalesDrives Leads/Sales
Leads To Personal & Professional OpportunityLeads To Personal & Professional Opportunity
Protects Your Reputation (On-Line)Protects Your Reputation (On-Line)
Photo: Courtesy of SXCH.hu
Photo by Stephen Aaron Rees on Shutterstock.com
Will Productivity Go Down?
Image: Tomasz Trojanowski on Shutterstock.com
Employees free to freely surf web are 9% MORE productive
University of Melbourne study, 2009
Security Issues Abound
Image: Brandon Bourdages i on Shutterstock.com
Something Has To Give
Image: courtesy SXCH.hu
Marketing & Communications Are Moving Online
Social Media Is Today’s Telephone
Image: archana bhartia on Shutterstock.com
Would You Deny Employees Access To The phone?
Where Do You Go?Where Do You Go?
Photo: dieaugenwiede on Shutterstock.com
Types of PoliciesTypes of Policies
Photo: Gunnar Pippel on Shutterstock.com
Internal Employee Policies
Internal Organization Policies
External Audience Policies
Special Network Policies
Safety, Security & Regulation Policies
Internal Employee PoliciesInternal Employee Policies
Photo: Media Baker 13 on Shutterstock.com
Internal Employee PoliciesInternal Employee Policies
Photo: Media Baker 13 on Shutterstock.com
Employee Use Policies
Liberal or Conservative
Personal Blogging Policies
Disclosure (Employee to Company)
Disclosure (Employee as Employee)
Some StandardsSome Standards
Photo: Media Baker 13 on Shutterstock.com
Be responsible for what you write.
Be careful. Be smart.
Be authentic and fully disclose.
Protect confidential and proprietary information
Remember to be productive. Use good judgement.
Internal Organizational PoliciesInternal Organizational Policies
Photo: Courtesy of SXCH.hu
Internal Organizational PoliciesInternal Organizational Policies
Photo: Courtesy of SXCH.hu
Company Blog Process
Submission, Proofing, Approvals, Posting, Promoting
Company Blog Policy
Password Policy
Have Employees Sign Acknowledgement
External Audience PoliciesExternal Audience Policies
Photo: Adisa on Shutterstock.com
External Audience PoliciesExternal Audience Policies
Photo: Adisa on Shutterstock.com
Comment Policy For Company Blogs
Comment Policy For Facebook Wall
Terms Of Service (Website & Blogs)
Policies For User-Generated Content
Social Network Specific PoliciesSocial Network Specific Policies
Photo: Peter Mooij on Shutterstock.com
Social Network Specific PoliciesSocial Network Specific Policies
Photo: Peter Mooij on Shutterstock.com
Company Facebook Use
Personal Facebook Use
Company Twitter Use
Personal Twitter Use
LinkedIn/YouTube
Safety, Security, RegulationsSafety, Security, Regulations
Photo: Zack Frank on Shutterstock.com
Safety, Security, RegulationsSafety, Security, Regulations
Photo: Zack Frank on Shutterstock.com
Privacy Policies
Regulatory Considerations
HIPPA
Age Limitations
Marketing Documentation/Backup
Complaints About Social MediaComplaints About Social Media
Kill productivity
Confidential Information
Employees Embarrass Company
Use Structure; Accountability
Use Structure; Accountability
Use Structure; Accountability
Complaints About Social MediaComplaints About Social Media
Inviting negative on our site
Identity theft
Control/Documentation
Comment Policies; Response Procedures
Privacy/Password Policies
Backup Policy
What If You Don’t Have One?What If You Don’t Have One?
Photo: Mike Baldwin on Shutterstock.com
Internal QuestionsInternal Questions
Do you have an existing Employee Code of Conduct or Ethics Manual?
What, if any, IT restrictions exist in your company?
Is trusting employees to be productive while having access to social media websites an issue for your company?
Do you have internal communications issues social media may address?
Do you have existing policies in place for IT that might apply to Internet use?
Do you have a policy on archiving or backing up company data/communications?
Do you have existing policies for personal activity at work or compensation for work-related activity conducted during employee personal time?
External QuestionsExternal Questions
What do you want to use social media for?
Do you have existing procedures for external communications functions?
Which employees will be performing/managing activity?
Are you comfortable with employees representing the company when they communicate with others?
What topics are off-limits for employees to discuss with external audiences?
Do you have industry or governmental regulations for external or marketing communications to consider?
External QuestionsExternal Questions
Will your social media efforts include activity on your own website and are there any IT or access restrictions to consider?
Do you have an existing privacy policy or terms of service policy for your website's usage?
How comfortable is your company with allowing your audiences to communicate publicly through your website?
Your social media outposts?
Would any communication on your website to or from the public require security or safety measures to protect the company or its audiences?
If You Need More HelpIf You Need More Help
Social Media Policies Toolkit
http://bit.ly/policieskit
USE “SMEVIP” for a discount
Thank You!
Jason Falls
PrincipalSocial Media Explorer
Email: [email protected]
Twitter: @JasonFalls
Phone: 502.509.4763
Web: socialmediaexplorer.com
Newsletter: socialmediaexplorer.com/newsletter
Coming Soon:
ExploringSocialMedia.com
