MGT 2023

ORGANIZATION BEHAVIOUR

TITLE :

COMPANY PROTON

LECTURE :

MISS NELLY SHARINA BINTI ABDUL MAJID

KOLEJ TEKNOLOGI ANTARABANGSA CYBERNETICS

PREPARED BY :

BLACK PAPER GROUP

1. MOHD DASUKI BIN ARMAN 13010074

2. ZULFADLI BIN SAAT 13020017

3. KHAIRUL ANUAR BIN ISNISSALAS 13020021

ABDULLAH

4. DANIAL HADI 13010047

COMPANY PROTON

HISTORY/BACKGROUND COMPANY PROTON

PROTON (short for National Automobile Enterprise Co., Ltd.) was established on May 7, 1983 with a paid up capital of 150 million dollars, was the first Malaysian car manufacturer. Its establishment was the idea of Dr. Mahathir bin Mohamad, Prime Minister of the time, to achieve the aspirations of the industrial countries

PROTON has produced the first model of the Proton Saga in September 1985 in Shah Alam

PROTON also have two of the biggest factory in Shah Alam, Selangor and Tanjung Malik, Silver.

Address of Proton :

PROTON CENTRE OF EXCELLENCE

KM 33.8, Westbound Shah Alam Expressway

7600 Subang Jaya, Selangor Darul Ehsan

Tel : 03 - 8026 9741

Fax : 03 - 8026 9744

BENCHMARK Proton benchmark is based on motor toyota motor corporation.toyota world's largest

automotive manifacture (gm cut in 2008) designs and manufactures a diverse line of products that rangers from subcompacts to luxury and sports vehicles SUV trucks, mini vans, and buses. Parking is producce either combustion or hybrid engines, such as subsidiaries prius.toyota 's also produce vehicles: daihatsu motor produces mini-vehicles, while Hino motor producing trucks and buses. Additional toyota makes automotive parts for their own use and for sale to others.popular models including Camry, Corolla, land cruiser, and Lexus luxury line, and tundra truck.in asia they generate almost 40 sales .

MISSION

Our company's history is one of the remarkable achievements that we are proud. Our pride is in the vital force that drives us Foward and force us to take on new challenges. not only our customers but also our business partners and our shareholders have to believe in our capabilities and rely on us to deliver on our promise of quality. we continue to expand our knowledge , skills and expertise to find solutions more solution and produce better results. as a national project, the protons are committed to lead the acquisition of intellectual ability in the design and tecnology, that will drive the nation to achieve the status of an industrialized country. with people as our main focus, we are committed to building a friendly organization, sensitive to customer needs with clear communication leads to understanding and care .

VISI

they strive to be successful Malaysian automotive manufacturer in the global and customer-oriented and produce quality products with competitive prices and innovative

Era 1: Initial Proton.

It all started in 1979. Father of Modernisation of Malaysia, Mahathir Mohamad, (then Deputy Prime Minister of Malaysia), mooted the idea of setting up assembly and manufacturing of automotive industry in our country.

Proton Development Process

Era 2: Corporation

Dream was fulfilled when PROTON officially established on May 7, 1983. The first model, the Proton Saga was launched commercially on July 9, 1985.The name "Saga" was chosen by Ismail Jaafar, a retired military soldier, and is derived from the "saga" (Adenanthera pavonina), a seed commonly found in Malaysia.

Era 3: Laying the Foundations

In 1986, nearly a year after the first car launched Proton celebrate the official launch of the Proton 10,000

Era 4: Capacity Development

In 1988, Proton started his career at British International Motorshow, and managed with three prestigious awards for quality, coaches and ergonomic

In 1996, Proton-produced cars to 1 million. This achievement has been supported by a number of important new model launches including the Proton Tiara Proton Wira 2.0 Diesel and two-door Proton Putra, in addition to the existing line of Proton Wira, Proton Satria and Proton Perdana

Era 5: Upgrading Technology.

In 2000, Proton introduced a prototype CamPro Lotus factory in Norwich, UnitedCamPro PROTON aims to demonstrate the ability to produce an engine with good power output and meet new emission standards. The first model combines CamPro is Gen • 2 that was launched in 2004

Era 6: Enhancing Marketing

In 2008, Proton launched a new logo, along with the launch of the 3 million cars protons.

In 2009, Proton Edar Sdn. Limited and National Automobile Distribution Limited entered into a new sales and service network rationalization proton vehicles, to ensure a more efficient distribution throughout the country

Era 7: progress on wing.PROTON reinforce success with the introduction of the first MPV - the Proton Exora in 2009. Exora widely accepted in the country and also in Thailand where the model has been recognized in the "Top 10 Vehicles in Thailand" by the Bangkok Post.

Era 8: Privatization.

2012 marks a new phase for the global market. From government-linked companies, the car maker is now a private entity following its acquisition by DRB-HICOM Berhad. DRB-HICOM to experience the largest producer in Malaysia, the company is confident in PROTON and LOTUS change as a recognized global automotive players.

PROTON PRODUCT

PROTON SAGA

PROTON ARENA

PROTON JUARA

PROTON PERDANA

PROTON PERT

PROTON PUTRA

PROTON SATRIA

PROTON SAVVY

PROTON PREVE

PROTON TIARA PROTON WIRA PROTON WAJA PROTON ISWARA PROTON INSPIRA PROTON GEN 2 PROTON EXORA PROTON PERSONA

Definition of subsidiary:

In terms of business, subsidiary or subsidiaries is a mostly stock and other interests owned or controlled by a company which is controlled other company is known by the term of the company, corporation, or limited liability company, or state-owned enterprises or government. Company ruler known as the parent company.

For Proton subsidiary Lotus Cars is a British native.

Proton bought Lotus company when the company is bankrupt.

PROTON SUBSIDIARIES

Lotus Cars is a car manufacturer British sports and racing cars based at the former site of RAF Hethel, a World War II airfield in Norfolk. The company designing and building cars that are lightweight and have the characteristics of good handling. Lotus Engineering is the engineering consultant for Lotus Cars, and has facilities in the United Kingdom, United States, Malaysia and China.

Lotus Cars is a lot to contribute to the proton through CamPro available on most new models protons.

Proton owners of Lotus since 1996.

Lotus cars

Dato’ Sri Haji Mohd Khamil Bin JamilExecutive Chairman

Dato’ Zainuddin Bin Che Din

Dato' Sri Che Khalib Bin Mohamad Noh

Datuk Nozirah Binti Bahar

Dato’ Gooi Hoe Soon

FINANCE PARTNERS AMBANK

BANK ISLAM

BANK RAKYAT

BANK MUAMALAT

HONG LEONG

MAYBANK

PROTON COMMERCE

PUBLIC BANK

RHB BANK

PANEL INSSURANCE ALLIANZ

MALAYSIAN ASSURANCE

UNIASIA

KURNIA INSSURANCE

ETIQA

TAKAFUL

THANK YOU FOR YOUR ATTENTION