Download - PROFESSIONAL PRODUCT · Zoya Nail Lacquer is the premier polish brand with in-house trend analysis experts that create and define the “it” shades each season. With over 300 seasonal,

PROFESSIONAL PRODUCTGUIDEPART 1 : PRODUCT INFO & MEDIA COVERAGE

ORDER TODAYSATISFACTION GUARANTEED©2016 Art of Beauty Inc. A l l r ights reserved. call 216.438.6363 & fax 216.365.0105

visit www.qtica.com & www.zoya.com or contact your local distributor 32

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ART OF BEAUTY, the Parent Company of Zoya, Qtica, Smart Spa, Zoom, and Nocti, was founded in 1986 by Zoya and Michael Reyzis, both of whom immigrated to the United States of America in 1979, seaking the American Dream. Zoya, or iginally a classical pianist in Russia, earned her Cosmetology license in 1979 when she and her husband Michael immigrated to the United States.

While pianist jobs were limited, the world of cosmetology offered a new profession and a means by which to build a new career. Through Zoya’s hard work, and a demand for quality and healthy, natural ingredients for her clients, it became evident that there was a need for the perfect products. Responding to his wife’s requests. Michael, an advanced chemist, developed and patented unique products such as anti-wr ink le treatments and shampoo and conditioning treatments for the salon & spa. He also created the first working fast drying topcoat, the longest wearing, toxin free natural nail polish, and patented a drop-drying polish accelerator, revolutionizing the nail industry.

Today, Zoya, Michael and everyone at Art of Beauty focus on creating the highest quality products available to professional salons and spas. Through brands like ZOYA Nail Lacquers, QTICA Treatments and QTICA SMART SPA, Ar t of Beauty of fers salons and spas superior quality, convenience and incredible value. As the first to remove toxic ingredients such as toluene, camphor, formaldehyde, formaldehyde resin and DBP (dibutyl phthalate) from its formulations,

Art of Beauty maintains its focus on the health and well being of salons, spas and consumers.

You will find Art of Beauty brands in the world’s best salons, spas, professional boutiques and resor ts; not in discount stores. You will also find our products on the hands and nails of models on the runways of New York Fashion Week, where col laborat ions wi th designers include names like Marc Jacobs, Peter Som, Calvin Klein and Chloe. Our products continuously receive praise from top fashion magazines and health-fitness magazines. Year af ter year we are voted #1 by consumers, salons and editorial bloggers.

OUR STORY

ZOYA - PRODUCT GUIDE

2-5

6-7

8-9

10-11

12-13

14-15

16-19

THE NEW COLOR OF FASHION

REMOVE+

THE BEST BASECOATS: ARMOR & RIDGE FILLING

ARMOR TOPCOAT

FAST DROPS SPEED DRY DROPS

RENEW POLISH REJUVENATOR

MEDIA COVERAGE

NEW SALON & SPA SOCIAL MEDIA OUTREACH PROGRAMS



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THE NEW COLOR OF FASHION

healthy

Zoya Nail Lacquer is the premier polish brand with in-house trend analysis experts that create and define the “it” shades each season. With over 300 seasonal, classic and micro-trend shades, each color is custom created to be perfectly wearable and safe for use during pregnancy. Highly coveted among top designers and spa professionals, Zoya Nail Lacquer was the first to market with 5-free formulations and has become not only the pioneer of natural nail polish, but an innovator in the industry.

BIG10FREEHEALTHY FORMULAFORMULATED WITHOUT FORMALDEHYDE, FORMALDEHYDE RESIN, DIBUTYL PHTHALATE, TOLUENE, CAMPHOR, TPHP, PARABENS, XYLENE, ETHYL TOSYLAMIDE AND LEAD,VEGAN FRIENDLY, CRUELTY FREENAIL COLOR.

CONSUMER & TRADE

ADVERTISING

THE LONGEST WEARINGNATURAL

NAIL POLISH

UP TO 12 DAYS

WEAR ONNATURAL

NAILS.THE ONLY

BRANDCREATED

SPECIFICALLYFOR NATURAL

NAILS.AWARDWINNINGCOLOR- INSTYLE MAGAZINE“BEST BEAUTY BUYS”

- ALLURE MAGAZINE“BEST OF BEAUTY”

- ORGANIC BEAUTYTALK AWARD

- UK SUNDAYMIRROR MAGAZINEBEAUTY AWARDS

- NATURAL HEALTHYMAGAZINE BEAUTY AWARDS

- CHATELAINE MAGAZINE BEAUTY 100 WINNER

- NAILS MAGAZINEREADERS’ CHOICEAWARDS

THE NEW COLOR OF

FASHIONOVER 300

SHADES PLUS SEASONAL COLOR

COLLECTIONS,FIND ZOYA ON THE

RUNWAYS OFFASHION WEEK, IN TOP BEAUTY

AND FASHIONMAGAZINES,

AT PHOTO SHOTS &IN QUALITY SALONS

AND SPASWORLDWIDE.



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BEST 3-IN-1REMOVERREMOVE+: SUPER PRODUCT DOES IT ALL

2 fl. oz. ZTRMAF

1 fl. oz. ZTRM0T

8 fl. oz. ZTBF02

32 fl. oz. ZTRM03

BENEFIT: Remove+, a breakthrough formula, goes above-and beyond, accomplishing the results of various different products, all in one product! This mild acetone formula moisturizes, nourishes and fortifies the nail plate. Acting as both, a nail cleaner and nail prep, removing traces of oil, lacquer, staining & other debris that hinders polish adherence. A product helps create longer-lasting polish wear.

USAGE: Saturate nail wipe and massage on nail plate to soften polish; wipe clean. Repeat prior to applying base coat, for flawless results! Remove+ functions as a nail prep: The starting point in the manicure process, a nail cleaner, by removing particles, oils, and former product-residue left behind, also a polish remover that removes nail lacquer while moisturizing. Easy-to-use!

Step 1 of color lock system

award winningformulaas seen in TOP BEAUTY& FASHIONmagazines

1

FLIP!!TOP AWARD

WINNING FORMULA

AOB products are never sold to

drugstores ormass retailers

SOLD BY PROFESSIONALS TO PROFESSIONALS ONLY

PRO’SKNOW



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YABEST

BASECOATANCHOR: ADHERES NAIL COLOR

0.5 fl. oz. bottleZTAN01

2 fl. oz. refillZTAN0P

KEY PHRASE: Complex protein chains form flexible bond between the nail plate and polish. Deluxe formula for nail strength and to prevent l i ft ing, peeling and chipping.

BENEFIT: Extends polish wear, prevents peeling, lifting and chipping in a flexible formula.USAGE: Apply one coat to clean nail surface prior to polish application.


2 AOB products are never sold to



PRO’SKNOW

Alternative! Step 2 of color lock system

BESTBASECOATGET EVEN: TRANSFORMS NATURAL NAIL SURFACE

0.5 fl. oz. bottleZTGE01

2 fl. oz. refillZTGE0P

AOB products are never sold to



PRO’SKNOW

ALT

ERN AT I V E

2

KEY PHRASE: Transforms the natural nail surface!

BENEFIT: Create the “perfect” surface for nail polish application. Bonding fibers help smooth ridges and prevent nail plate flaking to ensure maximum pol ish wear on natural nai ls.USAGE: Apply one coat to clean nail surface prior to polish application.

RIDGEFILLING



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YABEST

TOPCOATARMOR: TOPCOAT/UV BLOCK PROTECTION

0.5 fl. oz. bottleZTAR01

2 fl. oz. refillZTAR0P

KEY PHRASE: Protects color vibrancy and extends polish wear.BENEFIT: Ultra glossy formula blocks UV rays from yellowing color and adds a protective finish over polish. Flex-formula allows for nail movement without cracking and prevents chipping.

USAGE: Apply one coat over polish. Reapply every couple of days to protect color and extend polish wear.


4AOB products

are never sold to drugstores ormass retailers


PRO’SKNOW



ZO

YABEST

POLISH DRYINGPRODUCTFAST DROPS: SPEED DRY DROPS FORMULA

0.5 fl. oz. bottleZTFD01

2 fl. oz. refillZTFD0P

KEY PHRASE: Keeps color fresh and gorgeous for up to two weeks when applied over Armor Topcoat, every couple days.BENEFIT: Phenomenal bubble preventing speed dry drops dry polish fast and enhance color vibrancy.USAGE: Apply one drop to base of each nail, tilt hand, allow product to spread naturally. Polish will dry in 5 to 7 minutes.


5AOB products



PRO’SKNOW



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BESTPOLISHREJUVENATORRENEW: BRING POLISH BACK TO LIFE!

0.5 fl. oz. bottleZTRN02

2 fl. oz. refillZTRN0P

KEY PHRASE: Renew nail polishes and treatments.BENEFIT: Zoya Renew polish rejuvenator gives them all a second chance restoring the original consistency and color vibrancy of nail polish.

USAGE: Add one drop of Zoya Renew to thickened nail polish, base coat or top coat. Roll bottle slowly between hands to mix evenly.

Step R of color lock system

RAOB products



PRO’SKNOW



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AWARD WINNING PRODUCTS

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TV SPOTLIGHTDEALS & STEALS ON WHEELS SEGMENTS ON GOOD MORNING AMERICA!

AWARDWINNING

REMOVER

AWARDWINNING

PRODUCTS

AWARDWINNING

COLOR



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BEAUTY EDITORIALARTICLESHAPE MAGAZINE FEATURING NAKED MANICURETM

FRESH OFF THE RUNWAYS OF FASHION WEEK AND AS SEEN IN...

toll-free 1.800.659.6909 fax 216.365.0105online www.qtica.com or www.zoya.comor contact your local distributor

©2016 Art of Beauty Inc. All rights reserved.

Excellent Technical SupportTop-Rated Customer Service Exclusive,professional spa and salon products

SATISFACTION GUARANTEED

ORDER TODAY

Download - PROFESSIONAL PRODUCT · Zoya Nail Lacquer is the premier polish brand with in-house trend analysis experts that create and define the “it” shades each season. With over 300 seasonal,

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