Transcript

C R E AT I N G E V O C AT I V E D I G I TA L E X P E R I E N C E S V I A V I S U A L C O N T E N T

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3 IN 4 WOMENFeel that messages that you SEE are more memorable

than messages you READ or HEAR

DIGITAL CONTENT IS THE NEW “ME TIME”Women enjoy “me time” from content that entertains, informs and inspires

57%shopping

46%food and cooking

43%fashion

42%entertainment

news

39%beauty

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PAUSE. ENGAGE. CONNECT.

87%of Women Prefer

High-Quality Visual Content

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68%of women are likely to

Purchase Products

35%of women are likely to Share Content

Via Social Media

42%of women are likely to

Seek Out Additional

Information

From Brands That Use High-Quality Visual Content

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SOCIAL PLATFORMS GOOGLE SEARCH REDDIT IMGUR POPSUGAR

SNAP (B2B) NATIVE ADVERTISING

INSIGHTS (B2B) CONSUMER INSIGHTS

SELECT CONTRIBUTOR NETWORK

CMS

DESKTOP MOBILE TABLET ANALYTICS

TRENDING DATA !

Proprietary algorithm ranking trending stories from across the internet

EDITORIAL

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Power Her Happy

75%of women believe technology can make

them happier

Be a Problem-Solver

93%of women say

learning makes them happy

Positive Association

1/2of women

want brands to inspire them

T H A N K Y O U


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