Download - Paving the Way for Web Governance

Georgy CohenlContentEd 2017l

Paving the Way forlWeb Governancel

Let’s talk about governance.

(Let’s talk about you and me.)

OHO INTERACTIVE

What is web governance, anyway?

OHO INTERACTIVE

What is it?

Creating structure and accountability to support the achievement of your content goals.

What is governance, anyway?

OHO INTERACTIVE

How do we get there?

Consistent process

Defined roles & responsibilities

Empowerment via tools, knowledge, and community


OHO INTERACTIVE

Consistent process

Defined roles & responsibilities

Empowerment via tools, knowledge, and community

How do we get there?


OHO INTERACTIVE

No, really. How do we get there?

Promote culture change via sustained transparency, open communication, and strong relationships.


OHO INTERACTIVE

No, really. How do we get there?

Then set realistic and sustainable expectations.


OHO INTERACTIVEWhat is governance, anyway?

OHO INTERACTIVE

Higher ed is… special.

“The politics of the university are so

intense because the stakes are so low.”

– Wallace Sayre (Sayre’s Law)

OHO INTERACTIVEHigher ed is… special

85%of U.S. college prospects cite the website as

their top method of seeking information

Source: OHO Interactive research

OHO INTERACTIVEHigher ed is… special

Factors Inhibiting a Strategic Website

Politics

Decentralization

Silos

Lack of nimble decision-making

Lack of accountability

Fear of change

Change is inevitable

Change ain’t easy. But standing still is not an option. If our institutions don’t mature as digital organizations, we risk losing our audience and failing to achieve our goals.

We can’t impose change overnight if we want it to last. By priming our community to understand and accept change, and in the process laying a groundwork for meaningful web governance, we are investing in the long-term viability of our website as a tool for strategic success.

Governance is cool

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Change is necessary

If we don’t mature as digital organizations, we risk failure.

Higher ed is... special

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But change can’t come overnight

We must prepare our community to understand, accept, and embrace change for the long haul.


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Soft power vs. hard power

Education

Relationships

Culture

Community

Roles

Ownership

Workflow

Policies

Accountability


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Transparency is cool.

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The importance of transparency

Transparency flies in the face of silos, which are endemic to higher ed. Silos seclude people from one another and disconnect people from streams of information. This creates redundancy and inefficiency, inhibits the ability to gain broad buy-in, and makes communication challenging.

But when you strive to foster transparency, the walls fall away. People become humans, not just names on a list. Information becomes common knowledge, not the stuff of legend. Communication and connections become the currency by which things get done.

How can you foster transparency? There are a few simple things you can do that will go a long way toward creating a more open (and more productive) work environment.

Governance is cool

OHO INTERACTIVE

Demystify the web

Transparency is cool

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These early conversations may be one-on-one, but they present a great opportunity to begin making one-to-many connections. As you start talking to people, begin connecting them to one another. Informally, at first. (“Oh, you send a newsletter to

Relationship building

Show your work

(Remember to carry the one!)

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Identify & map to institutional

objectives

Share your process

Gauge savvy & attitudes toward web

Confirm goals, audiences, and messages

Audit, analyze, test to gauge effectiveness

Examine roles, permissions, and workflow

Gauge support for web tasks

Education & training

Begin building community structures

Show your work

OHO INTERACTIVEShow your work


objectives

Share your process








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Strategic Plan

Show your work

Map out how web explicitly supports defined priorities

Understand executive priorities

at each level

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Project alignment

“Prioritization is especially important when the amount of project requests surpass the resources available to accomplish the work. With this in mind, WEB has made it our goal to use prioritization in order to ensure all aspects of website creation and maintenance, including content, graphic design, and web development, are aligned with strategic institutional initiatives as outlined in Educating Illinois.”

Show your work