Online Sunshine Plan

by Dr. Robert C. Worstell

Excerpt: Chapter I - Article 03

Copyright © 2009 by Robert C. Worstell. All rights reserved.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the Author.

Limit of Liability/Disclaimer of Warranty: While the publisher and the author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor the author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

This excerpt from Beta release 0.1

Table of ContentsOnline Sunshine Plan ....................................................................

0. Introduction...........................................................................1How to get the most out of this book ......................................6How this book is set up ...........................................................9

I. Purpose/Passion - what drives you, what makes you really happy? ..........................................................................12

Articles: ..................................................................................16

II. Business Basics ................................................................48Articles: ..................................................................................54

III. Market Research .............................................................115What is marketing? What is a market? ................................115How to research for your community-market ....................118Keywords, their care and feeding: Niches...........................122Keywords, Their Care and Feeding: Finding Them ............127A possible approach to keyword research ...........................131The short version of keyword research - 9 steps: ...............135The convention analogy .......................................................136How search engines used to work .......................................139Where to look for your keyword research - Part I - Basics . 141Where to look for your keyword research - Part 2 - The Real World ....................................................................................144Where's the money? I'm from Missouri - show me.............146Finding and Building Your Community..............................150Learning from the Experts in your Niche.............................151Finding your way out of this wet paper bag ........................153Articles: .................................................................................155

IV. Your Sales Funnel - ........................................................179Lining up your chickens .......................................................179Collecting up your eggs into baskets. ..................................182That narrow end of the funnel isn't, really. ........................184Copywriting - how to talk your walk ...................................187Articles: ................................................................................193

V. Search Engine Optimization ...........................................212Why do people think search engines are important? .........212Search Engine Myths ...........................................................214Strategies old and new .........................................................216

Names to follow and why .....................................................221Recommended Products ......................................................221Articles: ................................................................................222

VI. Promotion .......................................................................242Networking and Promotion ................................................242Social Media Defined...........................................................244The care and feeding of social media ..................................247There is no ROI in Social Media Marketing .......................250So how do you convert viewers to clients through Social Media? ..................................................................................252Now for the Social Media All-You-Can-Eat-Buffet ............254Write once, publish many ways, many formats .................260Addtional Online Promotion ..............................................263Offline and Classic Promotion ............................................266Articles .................................................................................267

VII. Summary ........................................................................310

The Online Sunshine Plan

How to get your start up small business (more) profitable.I've covered before how to leverage your product income, as well as the real basics to economics. But unfortunately, I can't find these links for you.

Let's recap (quickly):

I. Economics consists of four inter-related functions, not just two as is taught -

1. Supply

2. Demand

3. Information

4. Service

Defined:

• Supply means having a valuable product, but also covers how much competition you have - if you are selling a commodity product (and so have to compete on price as well.)

• Demand - is anyone actually looking for your product and how much can they afford to pay for it.

• Information - are you actively promoting this product so people can find you?

• Service - are you delivering high quality, or schlock?

These inter-relate: More promotion will increase demand. Low-quality will decrease demand - and if you are selling tainted peanut butter, can decrease supply as well. Non- or slow-delivery will decrease demand for your product. Information: An incorrect price (too high or too low) can affect demand.

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Dr. Robert C. Worstell

Lately, I found there are some other terms floating around, which also describe and actually combine economics and leverage - called Marketing Mix. While I have to do another post to actually define this in non-gobbledygook language, you can see that these four economic principles above are actually a very workable description of how to set up your own marketing mix.

II. Income Leverage - Most marketing is based on simple math - and is a numbers game. Some relevant facts:

• The bell curve predicts that most of your buying public will be only consumers (until you turn them into subscribing clients).

• Additionally, this predicts you will have a base conversion of 2-3% (if you make no hideous errors in your sales copy.)

Your profit (or any retailer) is dependent on a simple formula:

Leveraged Sales - Overhead or

(Products x Sales x Outlets) - Overhead

Definitions:

• Products: Number of products you are offering.

• Sales: Number of sales you get per week or per day.

• Outlets: Do you only have one website?

• Overhead: Cost of doing business (payroll, webhosting, taxes).

Examples:

• When you are selling one product per week on one site, you have a leverage of 1.

• If you increase the volume of that products sales to 100 per week on that website, you have a leverage of 100.

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The Online Sunshine Plan

• When you routinely sell 20 products 100 times per week - this increases to 2,000.

• If you get 100 affiliates selling your product, your leverage is now 200,000.

Now subtract your overhead and you'll see that a brick-and-mortar store selling one product per week will have to sell a very expensive product to cover it's costs. This would be a high-end luxury car, or an expensive dress or suit. If you are selling one product on the web, you only have to cover your item cost, shipping, plus your web host. Online is obviously cheaper.

Sell an info product which is instantly delivered and is created digitally when it is sold - and your overhead is mostly just your web host cost.

However, when you use affiliates to sell your stuff and give away 50% of your sales price as a commission, then you are trading half your profit on those sales - which you wouldn't have gotten otherwise. So if you sell 2,000 info products yourself at $20 each, that's $40,000 profit. If you get 100 affiliates to sell them at half price, you just increased your profit by $200,000. But you didn't have to do anything except set up your affiliate sales to pay their commission after you delivered the product. $160,000 increase in profit over doing it all yourself.

Now, here's the Marketing Mix.

That post on the bell curve above covers why you want to move over to subscribers. Your conversion rate goes up from an average 2-3% upwards to above 50% or more.

This means that every time you add a new product to your shopping cart (and promote it to your list), you aren't just increasing your leverage value by 1 or 1,000 - you are also increasing it by a percentage of the number of people on your list. So the new formula becomes:

([Products x Sales x Outlets] x Subscribed Clients) - Overhead = Profit

And guess what - your affiliate sales outlets also have lists. So if you tell them about your new product (and send them one so they can see how good it is), then this can take your profits into a completely new range.

Assuming 50% of the subscribers buy - and say cumulative you have about

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Dr. Robert C. Worstell

100,000 subscribed clients between you and your affiliates - so take a new $20 product and figure that on release day, you'll have about $20 x 50,000 = $100,000+ profit in about 24-48 hours.

And now you see how Rich Sheflin, Jack Humphrey, and some of these big-name marketing guys can rake in the dough by simply releasing a new product 5 or 6 times per year. All info products and mostly sheer profit. The rest of the time, they sell their "velvet rope" subscriptions so people can have "exclusive" access to their new products (and almost guarantee they will buy them at a "discount" in advance of the sales date). Humphrey used to sell a subscription to over 3,000 people at around $90 per month. A clean $3.24M income - and he worked hard to make sure those people got good value for that money, plus was able to afford a small crew working to provide that value. (A couple of $50,000 yearly salaried programmers wouldn't take too much of a bite out, would it? Or give them a percentage of the profit instead - keeps them looking to see how they could improve things to increase monthly, quarterly, and annual profit...)

Do the numbers on that: $100,000 6 times a year = $600K. Add in the subscriber monthly fees - and you get nearly $4 million in gross income per year. Overhead might run a quarter of that or less, so you have about $3mil profit every year. Not that this happens overnight, but certainly it is possible - as outlined above.

Now, there are a lot more details to this. And I hope to go into these in later posts, time and inspiration permitting...

III. Putting this into use for yourself or your company:

For the small business owner, or someone considering a start up, this means a couple of things to increase your profits:

1. Keep adding quality products every week (that's 50 or so additional products per year!)

2. Continue promotions and add to these so more people can find your site.

3. Get all possible new and existing customers to sign up for your mailing list.

4. Get your new products up on affiliate sites as quickly as possible.

26

Thrivelearning Guide

Find ways how to improve your life, run a successful online business, get your freedom back.

Thrivelearning System - A Guide

I've searched over the Internet for really workable programs for more than a couple of decades. The main criteria was that they had to work and they had to help people actually improve their lives. The goal is that people are enabled to get their abundance which is already native.

People don't know how simple it is to have a peaceful, free life. They don't know that starting an online business does have a learning curve, but when you find the right mentor and the right partners, it can be really simple and successful.

So these programs each individually work. But the real power is that they integrate into a powerful system that is more effective than the single parts.

There are two approaches to this - Spiritual and Business

Spiritual: You should be able to have all the freedom, peace, and abundance you could ever want.

Business: You can and should know how to leverage the Internet to make your own online success.

Like many, I was caught up in the “get rich quick” “how to make money online” schemes that are very often pushed with Internet Marketing.

And it took me a long time (over a year) to learn enough to earn my money back out

of the scheme I bought into. (No, I had to attend “Hard Luck U” and sweat it out with a keyboard and Google searches - it wasn’t found in the “training” I bought.) And that company has improved considerably since that time - it was lessons all around, the way I saw it.

But since then, I’ve really discovered how to thrive - by discovering and testing the exact techniques of self-help and spiritual training which will attract any amount of money or abundance you want. No “institute” required, no expensive ”schooling” or “coaching” - learn at your own pace, from your own home.

Now I am starting to regularly earn money working at home, mostly from online affiliate sales and my own books . It’s not hard to learn, if you want to invest your time (and a little cash here and there.) But you only get out what you invest of your self…

Here’s the programs I found that actually work:

Spiritual

1. Find your inner peace - Use Release Technique

2. Learn how to remain calm under stress - Use Silva Life System

3. Thrive financially with your Millionaire Mindset - Learn from T. Harv Eker

4. Simply Wake Up and Live! - Dorothea Brande's classic.

5. Get a library of proven, workable materials - Spiritual Training Materials

Business

1. Do market research for products which can factually earn you online income - Chris Malta's Worldwide Brands

2. Master social network marketing - Charles Heflin’s Synnd

3. Get a site builder and web host with decades of experience -Ken Evoy's Site Build It!

4. Find the simplicities to protecting yourself legally – Dr. Frederick Graves' Jurisdictionary

5. Get and stay scam free from here on out - Get Scam Free (book and online course)

Release Technique

Release Technique is simply learning to actually look at what is happening around you and letting go of what you don't want. Too easy, actually. Some people have to know more about such a technique before they can really put it to use in their lives. Larry Crane used it to save his life. He was already a millionaire - even on the cover of Time - but found he wanted to commit suicide because of his own inner stress. He met a guy named Lester Levenson, who taught him to release the inner programs which caused that. Larry changed his life – and has been teaching and promoting this course ever since.

Silva Life System

Laura found herself in trouble. Her health was failing, she couldn't keep a job, she was desperately "in love" with someone who only took advantage of her. Then she rediscovered for herself the system of active meditation she had been involved with since childhood, literally growing up around it. Once she put this to use in her own life, she became more and more successful as she applied it. Now happily married with several children, she has devoted her life to continuing her father's proven program of active meditation. More people than ever have found how easy it is to meditate through Jose and Laura Silvas' works. There are reportedly millions internationally who are using Silva materials to gain calm, successful lives. You can, too.

Millionaire Mind Intensive

The key point is that you have to re-learn all you've learned up to this point about money. What he starts out to begin with is to tell you, “Don’t believe anything I say, but try these ideas out in your own life - and trust these ideas you are trying.”How Eker gets you to re-train your millionaires mind isn't all that new. But he took up the study of millionaire and rich-people psychology in earnest so solve his own inability to make and hold onto money. While he made (and lost) millions early in his life, it was his own studies into how people did this which made him an international success. Now he spends his time only in helping others to adjust their own Millionaire Mindset

Wake Up and Live

I was introduced to it by Earl Nightingale (of "Our Changing World" fame). It was in his "Strangest Secret" recording where he introduced her now famous credo:

"Act as though it were impossible to fail."

And she explains how she got to that point in this book. The first section is an autobiography of sorts, explaining the gist of her discovered philosophy of life - and how that credo lead her straight to an amazing career after a rather mundane existence prior. Newly republished in an easy-to-read format, this book is an essential classic for anyone's library.

Spiritual Training Materials

For anyone to really make their way through life, they have to find and follow mentors. With our modern Internet Age, you no longer have to take time out and travel to distant lands in order to sit at the feet of a Master and absorb their knowledge. Even the long-passed can reveal their secrets from their book sand materials. I've assembled a short list of books which have been proved time and again to hold the secrets to all health,wealth, success, and relationships. The path is there - you have only to walk it. Build your library today!

Web Site Builder

Site Build It! is the only product that takes the time to prepare you to build a profitable business, before you jump into building your site. For the beginner, your learning curve will be shorter and you’ll bypass any show-stopping errors. For those experienced in site-building, SBI! deepens your level of understanding. No matter who you are, you are guided all the way until you succeed. This approach symbolizes SBI!’s steady-and-sure approach. It’s definitely not GRQ (Get Rich Quick) and keeps you from getting distracted by false promises or dead-end tools and strategies that end up costing more money. Experienced users will appreciate avoiding time-wasters that don't help you succeed. Think of it as a simple, direct, hype-free path that leads to success. Check it out for yourself.

Profitable Market Research

The reason Chris started WWB is just because he knew how profitable it was to sell for others - but ran into the same shady operators so many of us do. He sat out building a company which did the

homework for you - so you only need login to their single interface where they've already predigested the product discovery, keyword research, and verified the drop-shippers as legit. No middlemen, no scammers. Just you, your hard work, and your filling bank account. Not for the faint at heart - this is only for those serious about doing the homework necessary to find salable, profitable products to sell.

Social Network Marketing

Once you have a product and a website, you need to promote it. Charles Heflin has been marketing at least as long as the World Wide Web has existed. And he formed Social Media Science just to study the social media phenomenon. Per their website: "Social Media Science is dedicated to the science of online social media as it applies to gaining visibility for you ronline or offline business. We are dedicated to educating the business community through a robust educational system as well as providing cutting edge software tools to make marketing your business easier, more effective and measurable. See what sets us apart." It's only here where you learn how to really market online.

Get a Winning Lawyer - Defend Your Company

Dr. Frederick Graves is a lawyer who has taken on the formidable task of educating people how to figure out what the hell is going on. But it's not all that complicated. For any business, if you understand the legal system, you can avoid situations which would lead you into any unnecessary involvement in the courts. Technically, you learn enough to use the laws to do what they are supposed to - protect against inequality and bullying behavior. The point is that when you do need to get a lawyer, you can also ensure that he's doing what you're paying him for. With all else you need to follow in business, you don't also need the excess expense which legal costs can bring.

FTC Disclaimer

Self-help and Spiritual Training are highly personal. You get out only what you put into them. There are no "typical results." None of the above should be considered as a “business opportunity”. These are personal training programs and materials which you alone can determine if they assist your own progress or help improve your life.

Caveat Emptor, and all that.