SEPTEMBER 12, NEW YORK FASHION WEEK

The Lawrence Blake Couture SeriesBRYANT PARK

Lawrence Blake Event ManagementThe Lawrence Blake Group LLC. (646) 481-8237 Office(206) 339-1854 Fax

Event Overview

The Lawrence Blake Couture Series® is a one day fashion event occurring at TheBryant Park Hotel, a New York City and Fashion Industry landmark,incorporating four couture designers from around the world. Each designer willshowcase their Spring/Summer collection during a private runway presentation,with partial press and industry guest list management by The Lawrence BlakeGroup. Proceeds will benefit the National MS Society.

Management

The Lawrence Blake Couture Series® will be produced by The Lawrence BlakeGroup a New York City based Event Management and Corporate PublicRelations Company and Frocked Out a NY & NJ based Branding and Creative Strategic Networking & Image Consulting firm. The Lawrence Blake Group has produced over one-hundred successful media events in New York City in the past year alone.

Frocked Out was founded by MODEL Sydney Cohan who has been coined as “The Fashion Enthusiast” for determination & love of her fashionable clients and will go to any length to use her savvy marketing skills to make sure her clients are represented and successful.

Designers, models and outside contractors must receive approval before use of services.

General agreements will be required for all parties providing services for thisevent. Any contractors requiring financial compensation will receive payment inthe form of a check issued by The Lawrence Blake Group either prior or at theconclusion of The Lawrence Blake Fashion Series.

www.LawrenceBlakeFashionSeries.com

Sponsors: All costs for event will be covered through generous sponsorship

agreements by our corporate partners.

Event Concept: A one-day event featuring 5 individual runway presentations by

international couture and national fashion designers. Five individual designers will present their Spring/Summer collections at pre-determined time-slots of 1 hour. All

equipment necessary for production will be provided. Designers are responsiblefor model bookings and filling each seat at their individual presentation.

Event Location: Cellar Bar at The Bryant Park Hotel

Date & Time of Series: Monday, September 12th, 2011, 4pm-10pm.

General Admission:Fees: A donation booth will be set up inside the venue where

guests can option to make cash/credit donations to the partner non-profit. Thenon-profit will run this table.

Designer Fees: For designers to participate, they are required to pay a one-time

registration fee of $300.00 USD prior to presentation date. This costs coverstheir individual addition to a calendar publication that will greatly increase

press coverage at their runway show.

Closing Reception Fees:A closing reception will occur the same night, following

the event and will require all general admission guests pay a minimumsuggested donation of $10.00 USD per person to benefit our partnered charity.This event will incorporate designers and other key members with the event in

an attempt to provide a networking opportunity as well as an additionalmarketing opportunity for event sponsors.

Staff & SecurityNecessary staff for this event includes key managerial positions and

volunteer staff. The Lawrence Blake Group will be responsible for hiring,staffing and compensating all staff members. The following positions will be

utilized; General Manager, Operations Director and several internship based staff membersPrivate security will be contracted for the complete duration of this event.

Tickets/Invites:General admission guests will be able to RSVP for individual

presentations, once they arrive at the venue for their show, our staff will checkthem in. The Lawrence Blake Couture Series® will ask guests to print their RSVP

confirmation. Each show will be limited to 150 guests, and 50 members of the press

Sound: A staff DJ will provide music for the entirety of the event in addition to

the closing reception.

Participation Specifics

Fashion Designers

Only four invited fashion designers will eligible to present during the series. We’re casting only international, couture fashion designers.Designers will beselected based on design ethic, previous show successes, media reception and overall collection strength. The purpose of this selection process is to ensure that this event will separate itself from the, literally, hundreds of other show occurring during New York Fashion Week.Models, stylists, extras and assistants must be hired by the individual designers.

Hair & Make-up Sponsorship

The Lawrence Blake Couture Series® will allow one company or salon tocompletely provide hair and make-up services for designers backstage. Inexchange for providing these services, the company will be able to promote atthe event as a headline sponsor and will have a pre-determined number ofseats at each presentation to give to their clients to attend this event.

Models

Agency represented models will be utilized to enhance the high-end appeal ofthis event. Presenting fashion designers will be required to scout and hire allmodels necessary for their individual presentation. Management will notprovide compensation for models. Compensation packages are at fashiondesigner’s discretion.A confirmation with FrockedOut has been made. This company can provideagency signed models for designers who need help.

The Bryant Park Hotel – Cellar BarThe Bryant Park Hotel is not only a New York City landmark, but is also highlyregarded among the elite fashion community. This venue has been chosen asthe location for The Lawrence Blake Couture Series® because of its high-endappeal and generosity towards arts education. The Bryant Park Hotel will besigned on as a Headline sponsor, at our highest level of $10,000, complimentsof The Lawrence Blake Group.

Donation of VenueThe Lawrence Blake Couture Series® is very excited that The Bryant Park Hotelis able to donate their venue for a great cause. The event has prepared acomprehensive compensation package that will help boost The Bryant ParkHotel’s image during New York Fashion Week. This event will have a roster ofmedia coverage that covers markets from around the world! This internationalpress coverage will add to the image of a fashionable hotel and in return helpboost room bookings and event bookings at Cellar Bar.

The Lawrence Blake Couture Series® will incorporate celebrity designers toguarantee celebrity appearances throughout this event. The Lawrence BlakeGroup will create a full PR campaign to secure celebrity support for this event.Although The Bryant Park Hotel is donating their venue, The Lawrence BlakeCouture Series® will set aside a portion of financial contributions fromcorporate sponsors to directly compensate the hotel. Additionally, we will usefinancial sponsorship dollars to purchase an open wine-bar package for theduration of the one-day event.

Leading up to the event, The Bryant Park Hotel and Cellar Bar will be mentionedin all marketing, including but not limited to radio promotion, in-store designerevents, Lawrence Blake Event Management media events, newspaper andmagazine advertising and television interviews.

Venue Layout and ConstructionThe Lawrence Blake Couture Series® will examine the possibility of constructinga raised runway platform inside of Cellar Bar, depending on the flexibility of thevenue. Construction would go up one hour prior to the start of the event andwill be deconstructed at the close of the evening.If construction is not an option, we will utilize the space at hand, only bringingin additionally folding chairs to accommodate guests. Chairs will be removed atthe close of the event to ensure the venue is ready for any other scheduledevents at the venue. The greatest of care will be used to assure that the venuedoes not have a scratch from our additions.

VENUE

A Fashionable Cause! The National Multiple Sclerosis Society Of America to benefit!

The Lawrence Blake Couture Series® was founded in an effort to raise money for several health sector non-profit organizations.

The health organization we have secured to partnership with is The Multiple Sclerosis Society of America.

This organization is dedicated to making people who sufferfrom multiple sclerosis mobile and assisting with the financial obligations that come along with the disease

Blake Harvey, Founder of The Lawrence Blake Group is personally affected bymultiple sclerosis as his mother was diagnosed more than ten years ago.

What is MS?Multiple sclerosis (or MS) is a chronic, often disabling disease that attacks the central nervous system (CNS), which is made up of the brain, spinal cord, and optic nerves. Symptoms may be mild, such as numbness in the limbs, or severe, such as paralysis or loss of vision. The progress, severity, and specific symptoms of MS are unpredictable and vary from one person to another. Today, new treatments and advances in research are giving new hope to people affected by the disease.

Headline SponsorsTwo corporate sponsors will be able to completely headline all advertising and

marketing efforts on behalf of The Lawrence Blake Couture Series®.

Their name will be directly associated with the event, appear on the events step-and-repeat,and will be able to conduct any individual marketing campaigns to reach

their demographic attending the event.

The headline sponsors will also be the exclusive producer of our closing reception event at the end of the day.

Headline sponsors may bring in additional marketing material and will notrequire approval from The Lawrence Blake Group. This highest level of

sponsorship is valued at a $10,000 USD contribution to the event.

In addition to the above mentioned, headline sponsor will receive acomplimentary contract with Lawrence Blake Event Management to produce amedia event benefiting their company, at no charge (valued between $1,500.00

USD - $5,000.000).

Partner SponsorsSeveral “partner” level sponsorship packages will be available for businesses

able to donate $2,000.00 to the event.

Partners will allow the event to generatea larger advertising and marketing budget necessary in boosting the overall high-end appeal.

Supporter SponsorsSeveral “supporter” level sponsorship packages will be available for businessesand individuals who are interested in donating to the event. They will receive

several incentives for their participation.

SPONSORSHIP PACKAGES

STYLISH CONTACT INFORMATION

L. Blake HarveyFounderLawrence Blake Couture Series®(646) 306-9898 (M)(646) 481-8237 (Direct)(206) 339-1854 (Fax)

Sydney CohanManaging PartnerLawrence Blake Couture Series®(201) 615-3501 (M)(646) 481-8235 (Direct)(206) 339-1854 (Fax)

www.LawrenceBlakeFashionSeries.com