Nail Polish R e m o v e r

by uP & up

Hayley Ward

TABLE OF CONTENTS

TABLE OF CONTENTSREDESIGN PLAN

STYLE GUIDE

PACKAGE DESIGN

PHOTOGRAPHY

ADVERTISEMENT

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TITLE PAGE

redesign plan

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redesign plan Nail Polish Remover by Up & Up

Females ages 13-50

In 2000, Target re-launched its brand as “Up & Up” to include an expanded product selection and a new design. The Up & Up brand offers essential commodities, such as nail polish remover. Up & Up claims to offer essential commodities of equal quality to national brands at a fraction of the cost. Up & Up carries over 800 product offerings.

Up & Up currently has different colors of nail polish remover. Along with that, it has different colored packaging specific for the color of the liquid inside the bottle. A redesign is necessary to create a unique label that will appeal to the target audience more effectively while continuing the idea of matching the label to the liquid inside. The unique design is a graphic of a finger and finger nail. Rather than change the color of the logo for each bottle, a design will be made to change the color of the finger nail to match the nail polish remover liquid inside. This will appear as different colors of finger nail polish, and a great way to make your product stand out.

PRODUCT NAME

TARGET GROUP

BRIEF HISTORY

BIG IDEA

style g u i d e

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Sandman Fill

Sandman Line

Century Gothic

CMYK: 0 79 21 0 RGB: 240 92 136 PANTONE: 7423C HEX: #F05C88

CMYK: 74 79 0 0 RGB: 95 81 163 PANTONE: 7670C HEX: #5F51A3

CMYK: 2 17 17 0 RGB: 245 213 201 PANTONE: 475C HEX: #F5D5C9

TITLE FONT

COPY FONT

COLOR SWATCHES

CMYK: 54 44 45 9 RGB: 124 125 124 PANTONE: COOL GRAY 9C HEX: #7C7D7C

CMYK: 63 55 56 31 RGB: 86 86 85 PANTONE: 425C HEX: #565655

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CURRENT LOGO

REVISED LOGO

The current Up & Up logo is boring and bland. The logo doesn’t stand out. It doesn’t portray the product it is selling effectively and it doesn’t have a specific target audience. A logo needs to target a specific audience, be recognizable, and catch the target market’s attention. Therefore, it is necessary for a redesign of the Up & Up logo.

The revised Up & Up logo targets girls and women ages 18-50. This logo will catch the attention of the target market. Although Up & Up doesn’t only sell nail polish remover, the logo will still be effective with the other products in this brand. These products are essential commodities that are necessities for girls and women ages 13-50. The new Up & Up logo is more recognizable, will catch the target market’s attention, and will effectively target females ages 13-50.

uP up&

uP up& TM

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LOGO PLACEMENTRECOMMENDATIONS

LOGO SIZERECOMMENDATIONS

Logos should be placed an a recognizable spot on your product. It is one of the first things people look for when the decide on a product. A logo should be positioned on the product in a well-thoughtout place and be easily recognized.

A logo is one of the first things people look for when the decide on a product. If your logo is too small, it won’t bee seen and if it is too big, it’s overbearing. Make sure your logo fits on your product proportionally: not too big, not too small.

LABEL DESIGN

73.2 FL OZ (95 mL)

TM

WARNING: EXTREMELY FLAMMABLEKEEP AWAY FROM FLAME

uP up& TMuP up&

3.2 FL OZ (95 mL)

WARNING: EXTREMELY FLAMMABLEKEEP AWAY FROM FLAME

LABEL DESIGN

WARNING: Extremely flammable. Liquid and vapors may ignite. Do not use when smoking. Do not use or store near fire, flame, or heat. Keep out of eyes. In case of eye contact, immediately flush eyes with water, remove any contact lenses, and continue to flush eyes with plenty of water for at least 15 minutes. Contact physician. Harmful if ingested. In case of accidental ingestion, give fluids liberally and consult with local Poison Control Center. Harmful to synthetic fabrics, wood finishes and plastics. KEEP OUT OF REACH OF CHILDREN. Tighten lid when not in use. Not for polish removal of artificial nails.

INGREDIENTS: Acetone, Water, Dimethyl Succinate, Denatonium Benzoate.

This Nail Polish Remover is a strong formula that quickly removes nail polish from natural nails. Also effective in removing artificial nails, glitter polish, acrylic nail tips, and in dissolving nail glue and gel.

Distributed by: Target CorporationMinneapolis, MN 55403MADE IN U.S.A. with US and foreign componentsCopyright 2013 Target Brands, Inc.Shap Target.com

Satisfaction guaranteed - for questions or comments please call 1-888-287-1913

L0010996BC

100% acetone

NAIL POLISH

100% acetone

NAIL POLISH

WARNING: Extremely flammable. Liquid and vapors may ignite. Do not use when smoking. Do not use or store near fire, flame, or heat. Keep out of eyes. In case of eye contact, immediately flush eyes with water, remove any contact lenses, and continue to flush eyes with plenty of water for at least 15 minutes. Contact physician. Harmful if ingested. In case of accidental ingestion, give fluids liberally and consult with local Poison Control Center. Harmful to synthetic fabrics, wood finishes and plastics. KEEP OUT OF REACH OF CHILDREN. Tighten lid when not in use. Not for polish removal of artificial nails.

INGREDIENTS: Acetone, Water, Dimethyl Succinate, Denatonium Benzoate.

This Nail Polish Remover is a strong formula that quickly removes nail polish from natural nails. Also effective in removing artificial nails, glitter polish, acrylic nail tips, and in dissolving nail glue and gel.

Distributed by: Target CorporationMinneapolis, MN 55403MADE IN U.S.A. with US and foreign componentsCopyright 2013 Target Brands, Inc.Shap Target.com

Satisfaction guaranteed - for questions or comments please call 1-888-287-1913

L0010996BC

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PHOTOGRAPHY

PHOTOGRAPHY

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uP up&

MATCHYOUR OUTFIT

EVERYDAY.Color. Remove. Repeat.

In a Target store near you.