Transcript
Page 1: Myths about social media and business (study slidecast)

3 Myths About Social Media and Business

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intelligence2act.comCompetitive Intelligence and KPI trainings and coaching's for Business and Personal Life

Page 2: Myths about social media and business (study slidecast)

Small Businesses Must be on

Social Media

Set It and Forget It

Social Media is Only for

Broadcasting Message

intelligence2act.comCompetitive Intelligence and KPI trainings and coaching's for Business and Personal Life

25% of small business owners said they plan to spend more on social networking

Small Business Marketing Forecast

3 Myths About Social Media and Business

Page 3: Myths about social media and business (study slidecast)

1Small Businesses Must be on Social Media

intelligence2act.comCompetitive Intelligence and KPI trainings and coaching's for Business and Personal Life

31% of small business owners said they don’t use social media because their customers don’t use it.

because their customers don’t use it.

Page 4: Myths about social media and business (study slidecast)

2Set It and Forget It

intelligence2act.comCompetitive Intelligence and KPI trainings and coaching's for Business and Personal Life

Don’t expect a case of build it and they will come.

Cross promote your web site with the pages you set up on social media sites. integrating these social media sites into

your business’ offline activities.

Time spent on social media efforts depends on the type of business and

the goals involved.

Page 5: Myths about social media and business (study slidecast)

2Set It and Forget It

intelligence2act.comCompetitive Intelligence and KPI trainings and coaching's for Business and Personal Life

Goals should be distilled down to

revenue and key performance metrics.

Page 6: Myths about social media and business (study slidecast)

3Social Media

is Only for Broadcasting Messages

intelligence2act.comCompetitive Intelligence and KPI trainings and coaching's for Business and Personal Life

Treating social media as a one-way communication channel is an approach that’s doomed to

fail.

Check in with your fans and followers by asking for feedback, responding to

questions and comments, and being personable to build relationships with

customers.

Page 7: Myths about social media and business (study slidecast)

3Social Media

is Only for Broadcasting Messages

intelligence2act.comCompetitive Intelligence and KPI trainings and coaching's for Business and Personal Life

Concerns of small businesses on social media aren’t much

different than those of large companies.

For those businesses that aren’t careful, subscribing to these social media myths can result in some big mistakes.

Page 8: Myths about social media and business (study slidecast)

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This course provides an overview of how competitive intelligence (CI) works, including some of the techniques used to conduct competitive intelligence.


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