Download - Myst Media

Transcript
Page 1: Myst Media

Media Kit

A division of Move Yourself Pty Ltd.

Page 2: Myst Media

CONTENTS

1. Our History

2. MYST Media – Today

3. Our Network

4. What We Do

5. The Path to Purchase

6. Complimenting other Media

7. In Store Advertising Works

8. Local Area Marketing

9. Kiosk Locations

10. Screen Capabilities

11. Advertising Rates

12. Contact Us

Page 3: Myst Media

OUR HISTORY

Move Yourself Trailer Hire was the first

company to build and rent enclosed

Furniture Trailers (Furniture Vans) in

Australia, and is the leader in helping people

move efficiently and economically

themselves.

We are a family run business with years of

experience manufacturing and renting of all

kinds of trailers.

We have a national network of dealers around

Australia who provide one way interstate and

country rentals as well as local hire.

Page 4: Myst Media

MYST MEDIA - TODAY

Move Yourself Trailer Hire was the first to design and develop the

revolutionary concept of the Self Serve Kiosk to trailer rentals at our

many locations across Australia. The self serve kiosk was introduced

so that our customers no longer have to wait to be served for trailer

rental!

In 2010 our self serve kiosks averaged 12,329 transactions per

month with the average customer spending three to five minutes

interacting with the kiosk.

Launched in 2010 MYST Media was created to assist companies

wanting to utilise the unique placements and capabilities of our

kiosks to target shoppers at the point of purchase.

Page 5: Myst Media

OUR NETWORK MYST Media has an extensive network of digital kiosks that are located in major

Petrol/Convenience stores in Metro and Regional areas of Australia.

Our network includes:

Page 6: Myst Media

WHAT WE DO

MYST Media operates one of Australia’s largest and fastest growing networks of digital

screens, with over 680 kiosks currently operating in major Service Stations around Australia,

we are on target for our goal of 1,000 locations by mid 2011.

We offer advertising on our screens with category exclusivity, and can offer a combination of

formats to suit your needs.

With the average customer spending approximately 3.5 minutes in the Service Station, our

Advertising platform is 2.5 minutes in length, and rotates on screen 24/7 to give our clients the

maximum exposure during their campaign.

Predominantly located next to the ATM, the kiosks are in high traffic

areas of the Service Station and offer eye-catching exposure to an

estimated 8.5 million shoppers per month.

Page 7: Myst Media

Strategically placed inside the Service Station, our kiosks are usually located beside the ATM and in

close proximity to the fridge, shelving units and register (Point of Purchase).

Our network of digital screens allow brands to continue an expensive advertising campaign

right to the point of purchase, and influence the purchasing decision.

THE PATH TO PURCHASE

Page 8: Myst Media

COMPLIMENTING OTHER MEDIA

Television

• Adding MYST Media to your Television campaign can help minimise wasted coverage & improve your media campaign by providing the ability to target your market geographically

• MYST Media allows you to extend your television campaign outside of the home, and pinpoint messages by neighbourhood or postcodes

Radio

• With Radio being “Theatre of the Mind“, our digital screens provide a graphic visual association to help bring your campaign to life.

• With placement at Service Stations around Australia, MYST Media’s screens provide the “missing link” and can help reinforce Radio messages to create top of mind awareness for consumers

Newspaper

• Advertising on our network establishes a continuing 24/7 presence in the market, directing the consumer to the newspaper ad or coupon

• Adding MYST Media to your Print campaign increases the reach and frequency ensuring greater coverage among light readers and younger consumers

Magazine

• Magazines offer excellent selective reach, yet limited frequency. Our digital screens can significantly increase frequency to a mass market

• When booking advertisements in a national magazine, MYST Media can add movement, life, and a local flavour where the product or service is sold

Page 9: Myst Media

IN STORE ADVERTISING WORKS

In-store advertising speaks directly to

shoppers.

Almost 9 out of 10 shoppers deviate from their

shopping list. Our digital screens are located

within the retail environment, which allows your

brand to have the “last word” with consumers

at a time when they are actively shopping.

What’s unique about in store advertising?

Our digital kiosks can pull your ‘above the line’ marketing campaign into the store to help influence customers at the moment of purchase.

“It’s estimated that more

than 70% of purchase

decisions are made in-store”

Page 10: Myst Media

LOCAL AREA MARKETING

Our network of Metro and Regional locations around Australia enables you

to target specific geographical areas and allows you to deliver content

to consumers that’s local and relevant, and minimises wastage.

We can tailor a campaign on a local or national scale to:

Ensure your brand is active and visible to consumers who live, work and shop locally

Localise your Advertising by using our Digital Screens to direct consumers to your nearest store

Promote your event to people who are mobile and on the go – and give them reasons to attend

Build excitement and urgency by targeting the surrounding area with messages that are local

and relevant

Capture the attention of people who are visiting the area and show them a map to your location

Page 11: Myst Media

KIOSK LOCATIONS

238

140

149

5

26 109

15

MYST Media operates one of Australia’s largest and fastest growing networks of digital screens, with over 680 kiosks currently operating in major Service Stations around Australia. We are on target for our goal of 1,000 locations by mid 2011.

Page 12: Myst Media

SCREEN CAPABILITIES

Our screens are capable of broadcasting 15, or 30 second Flash Advertisements.

We broadcast 2 different formats for each campaign:

1. 1366 (w) x 463 (h) Banner that targets consumers as they enter the Service Station

and influences their purchasing decisions while in the store.

2. 342 (w) x 768 (h) Tile that displays as customers use the kiosks to arrange a Trailer

hire. This tile offers you a captive audience as the user spends 3-5 minutes interacting

with the kiosk and entering their details.

In addition, we also have the capabilities to offer an interactive Flash format where your customers can

use our touch screen kiosks to browse additional content, enter competitions, collect data, get store

directions, print coupons or contact information, etc.

Please speak to us about your requirements.

Page 13: Myst Media

ADVERTISING RATES

No. of Screens Price per Location

(15 second format)

Impressions

per Screen

Potential

Audience*

Cost per Day

(per location)

1 to 682 $85 17,280 12,600 –

8,593,200 $2.83

Campaign Length - 4 weeks

We offer 100% Category Exclusivity

*Based on the number of screens booked. Research provided by two major petrol chains in Australia and is used as an

estimate only. Prices exclude GST.

Page 14: Myst Media

CONTACT US

p 0408 979 965

e [email protected]


Top Related