Mybride Gallery ETR 300 Business Plan

Prepared by : RohayuBinti Mohamed (2009205654) Noor FazlinaBintiAbd Raman (2009)

SitiNorFatinBintiGhazmi (200911234) NorzulaidaBintiKamaruddin (2009)

-D1CSII35A-

1.0 INTRODUCTION

In order to establish a company which is can compete with another company, there is exist a

company which is given name as Mybride. Business plan of Mybride was prepared for

entrepreneurs, investors, bankers, financial assistant providers, suppliers, customers and

employees Mybride is one of the famous gallery at Kota Bharu. Mybride is a partnership

company that consists of 4 partners. They are Rohayu Mohamed, Noor FazlinaAbd Raman,

SitiNorFatinGhazmi and NorzulaidaKamaruddin. The nature of business in Mybride is about

wedding services. It is located at Lot 222, WismaPuteri, JalanKebun Sultan, 15000 Kota Bharu,

Kelantan. Mybride was established on 1 January 2008, set up in response to the Malaysian

Government’s invitation to several services companies to get more supportive from Malaysian.

2.0 PURPOSE

We have set up the objectives for Mybride to guide for decision making, organization efficiency

and consistency, as well as performance evaluation. Objectives of Mybride are achieves the

goals to develop our company to be a famous and well-known in Malaysia and other state. We

have to make sure that our staffs are well train. Objective is the prime part of plan in Mybride

because all the activities in Mybride are focused on these objectives. Mybride is established with

its own goal which is want to expand our bride gallery to the international level so that it can be

well-known and famous company that provide the best services for customer. Mybride will

compete with another bride gallery towards developing attractive integrated commercial product

and services which our customer can fully enjoy, such as latest fashion and designs of wedding

package. We will generate more profits for the services provided by Mybride. To fulfill or

realize the goal, Mybride has set up the necessary action to achieve this goal. In the future,

Mybride not only will be in Malaysia, but also in Paris, London and other states.

2.0 Company background

Name of company : Mybride Enterprise.

Address : Lot 222, WismaPuteri, JalanKebun Sultan,

15000 Kota Bharu,

Kelantan.

Telephone number : 09-7746472

Fax number : 09-7746473

Website : http://mybride.com.my

Form of Business : Partnership

Main activity : Wedding Services

Date of Registration : 1 December 2010

Number of Registration : KT0286609-K

Date of Commencement : 1 January 2010

Initial Capital : RM 120,000 (own)

RM 130,000 (loan)

Name of Bank : MaybankBhd

3.1 Logo

Mybride name come out from the inspiration on the beauty and awesome bride on the

wedding day. Mybride believe that everybody have their own dream and crazily about

their wedding day. In that important day, everyone would like to be as a king and

queen so that, the day will be the most historical day to be remember always. There,

Mybride was establishes to make the dream come true. For people who want to serve

themselves just come for us and we will bring the quality and the best services for

them.

Mybride logo are decorate with this design to give an exclusive look and prestige with

the combination of the design and colours, Mybride believe that who come to this

gallery may feel satisfied. Mybridelogo’s have several implicit meaning. There are:

Woodwork cut in decorative pattern is to make the exclusive that also can bring

the meaning luxurious and glamorous

The colour of white to give look of services is the first class.

The black colour of the background give meaning that Mybride offers affordable

.prices to the customers based on their budget.

3.0 Owners or Partners background.

CHIEF EXECUTIVE OFFICER

Name: RohayuBinti Mohamed

Date of birth: 02 March 1991

Place of birth: Hospital Besar Kota Bharu

Address: D/A Kedai Kopi Nik Hassan,

KampungKedaiBuluh,

Jalan Kuala Besar,

15350 Kota Bharu,

Kelantan.

Interest: Reading Book

Qualification: BACC in year 2007

(Graduated in Uitm Shah Alam),

Position: Chief executive officer

Skills: 1. A visionary and full of energy to drive towards success

2. Ability to manage employees efficiently

Experiences: Has 2 years of working experiences in a corporate company and worked as a

finance department manager until she decided to pursue a business in this

market.

Details of the post: As the Chief executive officer of the company, this job requires

the manager to set up the mission, vision and objective for the long

term of the company. The Chief executive officer also needs to organize,

motivating and to control of his down liner to be always on top of their job.

FINANCIAL MANAGER

Name: NorzulaidaBintiKamaruddin

Date of Birth: 7th May 1991

Place of Birth: Hospital Besar Kota Bharu

Address: KampungBatu 8,

16010 Kota Bharu,

Kelantan

Interest: Makeup and Design, Singing.

Qualification: B.ACC in year 2007

(graduated in UiTM Shah Alam),

Position: Financial manager

Skills: 1. Very good accountability in doing his job.

2. A person with a broad view of management and corporation.

Experiences: was an accountant for a very well known corporate company. She worked

there as an accountant for 2 years before she decided to be a business partner

this project.

Details of the post: As financial manager, the main job in this post is to record everything about

finance of the company. This job also needs high experience of evaluating and

decision making about finance. More important, the prediction of the future

economic, with this ability, we can maintain our company financial better.

MARKETING MANAGER

Name: SitiNorFatinBintiGhazmi

Date of birth: 21 September 1991

Place of birth: Hospital Besar Kota Bharu

Address: KampungDalamPupoh, Linbat

16150 Kota Bharu,

Kelantan

Interest: Reading Book, Play Volley Ball

Qualification: Bachelor in Marketing

(UiTM Shah Alam)

Position: Marketing Manager

Skills: 1. Able to market products effectively

2. Has a very good communication method

3. Very good in getting point across

Experiences: A very experienced marketer . Before agreeing to this job,

she was an assistant marketing executive at NESTLE for 2 years. His

experiences are very valuable to Mybride.

Detail of the post: As a Marketing Manager, the main role in this post is to gather sufficient and

reliable information from the public and current events to ensure that theservice

we provide meets their expectation. More importantly, marketing is an effective

way to spread the word about the outstanding service that we provide. For one

day, Mybride will be a major business in wedding services.

HUMAN RESOURCE MANAGER

Name: Noor FazlinaBintiAbd.Raman

Date of birth: 7th September 1991

Place of birth: Hospital Uni. SainsMalaysia,Kelantan

Address: 201, Jalan 1, Taman Sekamat,

43000 Kajang, Selangor.

Interest: Sewing.

Qualification: Bachelor in Accountancy

(UiTM Shah Alam),

Position: Human Resource Manager

Skills: 1. Ability to find the right person for a job

2. Has a great conversing method

Experiences: Before joining this venture, she has worked as a human resource executive in

Celcom Communication for 2 years

Detail of the post: As a Human Resource Manager, the main roles in this post is to recruiting and

interviewing new potential staff as well as orientate new staff, explaining job

description, policy, and procedures of Mybride.

4.1 PARTNERSHIP AGREEMENT This agreement will bind the partners with the following aspects:

4.1.1 Types of Business: The business has been registered under the Register of Business using the name of

MybrideEnterprise. This business is a company that generally offers wedding services.

The service line of this company is bridal suit, canopy, photography and other services.

4.1.2 Capital:

Each partner has contributed the capital as below: RohayuBinti Mohamed RM 30,000

Noor FazlinaBintiAbd Raman RM 30,000

SitiNorFatinBintiGhazmi RM 30,000

NorzulaidaBintiKamaruddin RM 30,000

4.1.3 Period of Partner Agreement:

From the consent of all partners, we agreed that: They had to run at least five years (5) and partners are prohibited from dissolving the

business without the consent of other partners resolutions to other partners.

4.1.4 Distribution of Profits and Loss: Every partner has belonging this business and the amount of the profit from this business

as well. The partners will distribute profit according to capital distribution. Any losses

will be liable among partner equally according Partnership Act 1961.

4.1.5 Perquisite: Any additional pay is to follow current profit and will be present in the end of annual

financial report.

4.1.6 Partnership Property: Owned by the partnership and partners because it is not separate legal entity (Partnership

Act 1961 S.22)

4.1.7 Death: The representive of the death partners can appoint to the business under the Malaysian

Law. The close member‟ s of the family upon the entire death partner share can make the

transmission of the state.

4.1.8 Bankruptacy or Dissolution of Partnership:

a) When the partner is found lunatic, permanently unsound mind

[Partnership Act 1961 S.37]

b) When a partner permanently incapable of performing his part of the partnerhip contract

[ Partnership Act 1961 S.37 ]

c) When a partner calculated to affect prejudicially the carrying on the business

[ Partnership Act 1961 S.37 ]

d) When the partner willfully or persistently commits a breach of the partnership agreement

or otherwise [ Partnership Act 1961 S.37 ]

e) When the businness of the partnership can only be carried on at a loss [Partnership Act

1961 S.37 ]

f) Whenever in any case circumstances have arisen which in the opinion of the court ,

render it just and equitable that the partnership be dissolve [Partnership Act 1961 S.37]

4.1.9 Retirement:

If any partner who want to retire from the business must have consent from others

partners. They will get back their invets and the notice of retirement must be given 3

months before the retirement date.

4.1.10 Others:

Each of the partners must act in good faith and respect other partners. Partners must have

willingness and interested to make the business more succesful and giving full

commitment for the business. They also must be honest and straight forward in order to

execute responsible as a partner.

5.0 Location of business.

Lot 222, WismaPuteri,

JalanKebun Sultan,

15000 Kota Bharu,

Kelantan.

6.0 Marketing plan

6.1 Service Description

6.1.1 Services Mybride offers a more choices of wedding package focused on style, quality, and

variety. There are wedding package like bridal suite, make-up, canopy, catering

services, photography, wedding card and wedding gift. Service is offered on a

walk-in basis or by appointment. Mybride will emphasize a customer-centric service

where the customer's needs are always the priority.

6.2 Target Market.

Mybride target markets will consist of the following groups:

6.2.1 People who want married

6.2.2 Wedding partner who cannot afford an upscale budget

6.2.3 Adult who admire of marvelous ceremony

6.3 Market Size

Market size is total potential purchase that is expected from the target market. Estimation of

market size required information regarding the particular market the business intends to enter.

The potential purchase includes purchase of the competitor within the same market.

6.4 Competition

6.4.1 Competitors list

6.5 Market Share

6.5.1 Market Share before

6.5.2 Market share after the entry of Mybride

6.6 Sales Forecast

Sales Forecast Analysis

6.7 Marketing Strategies Marketing strategy is one of the important elements to market the organization services. The

organization must use many strategies to promote our services to the customer. To Mybride the

marketing strategy is our strength to provide our services to the customer to make them always

remembers and we also provide the best services that is at the utmost quality, where nobody would

find any services better than our salon. The marketing strategies that we use in term to our services to

market level are:

6.7.1 Quality Mybride only offer good quality of services, so that we can get many customers since the

customers always seek for the best quality provided to the customers. Quality plays a main

role in marketing strategies. The main thing that always we think before offering our

services to the customer is the quality. From the quality we can know that our customer

will satisfied with our services. When they are satisfied of the quality of the services, they

will come again to us and yet, we can get the regular customer to our salon.

6.7.2 Pricing Although Mybride services are high-end and stylish in terms of quality of the workers and

quality product that we had been used, our pricing structure remains affordable and in-line

with other hair salon. Our pricing structure is also based on the type of services provided

to the customers.

6.7.3 Sub services There are some of sub services that have been provided by Mybridein order to create extra

ordinary position to be compared from other salon. Unlike other salon that only provided

magazine for those who are waiting for their turn or friends who accompany them, we

provide them with internet wifi and also television to prevent them to be bored or stress

while waiting.

6.7.4 Place

Mybride is located at Lot 222, WismaPuteri, JalanKebun Sultan, 15000 Kota Bharu,

Kelantan.This building has already completed with basic amenities such as water and

electricity. Bangsar is a strategic place to open up our business because it is located in

middle of a city where surrounded with elite community and foreigners. Besides that,

many customers from many other areas will come to Kota Bharu such as from Pasir

Mas, RantauPanjang, Machang, and other area in Kelantan because of the strategic

location. Therefore, it is suitable to open Mybride since the surrounding is good for

our gallery development.

6.7.5 Promotions

We start our marketing plan during the launching day by providing discounts for every

service on the same day. Customers who come during the launching day will be given

our pamphlets. By giving pamphlets, customer will be exposes about the background

of gallery and at the same time will recognize our services. Therefore, our goals to

introduce our services to public and maintain customer loyalty will be achieve.

The important method in term to promote our company disseminates our business card

to the customer because this is an easy way for them to know our gallery. In the

business card stated the name of our gallery, telephone number, address and any

details of our gallery can get it from the business card. So customer can easily contact,

ask or deal with our gallery.

6.7.5.1 Business Cards.

6.7.5.2 Bunting

6.7.5.3 Flyers

6.7.5.4 Brochures

6.8 Marketing Budget

7.0 Operations Plan

7.1 Service Planning

Flow chart of process of service

7.2 Operations Layout.

7.3 Service Planning

Our service plan starts with greeting the customer that comes, walk in to the shop. This is

because when we greet the customers, they will feel comfort and appreciated and make them

want to come more to the shop.

After they walk in, we will invite the customers to the waiting room, so it will be easier to

discuss what services they want in comfortable place.

After the discussion, we will get the agreement from the client on the final decision of what

services they want. Then we will assist them to the hair dressing room. We will offer the sub

service to customers any drinks, magazines to read or maybe if they want to online and we

can give them laptop and the sub services is for free. That is for entertain the client so that

they will not get bored while waiting for the services to be done.

After sales, feedback will be obtained from the customer. That‟ s state in our company

policy to provide outstanding after sale services. Then we will improve our service based on

that comments and feedback.

7.4 Material Planning

When we started our business, we budget the materials cost would be RM40, 000 for all

products. So we ordered the products within the amount that we estimated and we managed to

get low prices for the products from Schwarzkopf and Schwarzkopf is our main dealer for our

wedding products.

From the products that we ordered when we start our business within RM40, 000 cost budgets,

for 1st to 2nd month, the quantity of the products is still enough to cover our operation cycle

since we just open our gallery, so the usage is still little. So we did not order the products to add

up into our store. Plus, Schwarzkopf products are a very good quality products and it can be uses

for a long time period.

7.9 Business and Operations Hours

Mybride gallery will open every day, but the time is varying for weekday and weekend. The

business is open from 10am to 10pm from Monday to Friday. For Saturday, the business is open

from 11am to 10pm meanwhile for Sunday; it is open from 11am to 9pm. Public holidays are

holidays for worker including their off days per week. We provide 2 hours rest. The rest hour is

not straight 2 hours. We give 1 hour for first rest and 1 hour for another rest. On Friday, the male

worker will be given 1 hour and half break at 1pm until 2.30pm, so that they can perform their

Jumaat prayer. Means, they will have another 30 minutes break left. For Saturday and Sunday,

there will be no staff takes their day off due to many customers.

7.10 License, Permits and Regulations Required Mybride has to get licenses from the related bodies and authority in order to run the business

smoothly. The licenses that are required are:

1. Premise and sign board license from DBKL

2. (Form DBKL-JPL-KP-01-A1)

3. License for outdoor advertising from DBKL

4. (Form DBKL-JPL-KP-01-B1)

5. Music Authors Copyright Protection License (MACP)

6. License for Performers and Artiste Rights (PRISM)

8.0 Organizational plan.

8.1 Mission and Vision Mybride is a services company that provided various type of wedding package. For

instance bride suite, canopy, make-up, catering services, photography, wedding card

and wedding gift. This company focused on the middle and upper income customers

as a target market. We also have the best strategy, which is provided the most satisfied

services which great package and discount.

Motto

“YOUR SATISFACTION IS OUR RESPONSIBILITY”, is the motto develops by

Mybride to show the promise to our customer for the great services for them. We

always make sure that our services are better than other, so that our customer will

always ask for our services. Besides that, Mybride also offer the satisfaction of

customer who deals with us and once they have come to us, they will always come to

see us again. That is our promise to our customer that suit with our motto. Mybride has

its own principle that will put customer satisfaction in the first priority. Under this

principle, we are determined to achieve global management standard while being the

best services provider in the local community.

8.2 Organization chart

GENERAL MANAGER

ROHAYU BT MOHAMED

MARKETING MANAGER

NORZULAIDA BT KAMARUDDIN

FINANCIAL MANAGER

NOOR FAZLINA BT ABD. RAMAN

HUMAN RESOURCE MANAGER

SITI NOR FATIN BT GHAZMI