Download - Msn events credentials
Experience is the only form of knowledge
– Albert Einstein
Who we are ?
We are an Integrated Marketing Services agency & are specialized in Below the
Line Services.
• Brand Activation
• Event Management
• ISD / FOS / Merchandising / Managed Programs
• Response & Data Management
• Direct Marketing
• Retail Marketing
• Rural Marketing
Why Choose Us ?
Expertise: Over 18 years of experience
Scale of Operations: Managed many large scale projects
Strong Execution with ownership: Nation wide execution capability
Cost Effective: Extremely competitive rates
Our Network…
Karnataka
Tamil Nadu
Kerala
AP & Telangana
Goa
Mumbai
New Delhi
Gujarat
Rajasthan
Madhya Pradesh
Bihar
Orissa
West Bengal
Punjab
Sri Lanka
Nepal
Bangladesh
MENA Region
msn Office
Partners Office
Associates Office
Few Clients that we work with…
Few Clients that we work with…
Few Agencies that we work with…
Times Of India – Happy Streets - Bangalore
Case Studies
WITCHConvert → Record → Measure → Retain
Project
S• 120 Trained Merchandisers across Karnataka• Covering 15k outlets in a month• Visual Merchandising.• Switch customers in Off Premise Outlets.• Daily Data Capture & Upload Pictures• Competition Tracking & Reporting• Reporting to Supervisor• 4 Team leaders & 5 MIS Team reporting to
Project Manager• Review & Incentivising on a Quarterly basis.
Data Capture
Contact
ConvertCross Selling
Data Validation
BI Portal
Report
MR – Sample - HO
CRM
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Merchandiser Deployment &
Training
• To create brand awareness and product push across 32 towns & 1862 retail Outlets across Karnataka.• Merchandised Outlets with the given POSM well within the timeline & guidelines.• Scratch card based gifts deployed & refurbished at the outlet so that the customer can claim instant gratification.• Lucky draw box had been deployed at outlets to aid the process of lucky draw every week, wherein the customer
fills the details and drops it in the drop box• 15,26,536 Scratch cards were tagged to bottles.• 3,81,634 Instant gratifications given away.• 1,10,481 filled scratch cards collected from outlets.• 8094 Lucky draw prizes given away.
Charoen Pokphand India Ltd. – Five Star Chicken
Launch in India
Launch Highlights
• PR Launch on 21st Nov-2012
• 1st Store launch on 02nd Nov-2012
• Factory Launch on 20th Nov-2012
• Pole banners & Leaflet distribution across all the launched outlets.
• Payroll Management of their staff @ company owned Stores.
Idea Cellular - Retail Merchandising
• Retail Merchandising covering 12k outlets twice a week in entire Bangalore.• 115 Merchandisers every day covering Each 30-35 retail outlets in his assigned route.• 12 Team Leaders managing the merchandisers & reporting to 1 Project Manager.• 2 MIS back end team collecting the daily reports analysing them & sharing with client.
Live Concerts
Cisco – Partner Event - Colombo
Berger Paints – Express Painting Launch Series
MTBD – Blazo Launches, Roadshows, CSR
Events & Drivers Meet
Mahindra – Two Wheelers - Gusto
Mahindra – CV - Jeeto Project - JWT
Mahindra – CV - Supro Project - JWT
Mahindra – LCV Optimo & Jayo Launch 8
Roadshow Vans – South Market
Campaign Highlights
• Entire creative is done by us.
• 8 City Roadshow every 2 Quarters.
• Entire Response Management.
• Internet to all participants for the hands on lab sessions.
• Analytics & MIS
Microsoft – IT Camps
Continental Automotives - Events
Tech Days Highlights
• Entire creative is done by us.
• Logistics is been handled across the country.
• Series of events across the year.
• Post event analysis report.
Larsen & Toubro – Exora Launch
Event Highlights
• 8 City Roadshow across south India.
• Logistics handling.
• Covered each city with a gap of 3-4 days in between considering the travel time.
• Post event analysis report.
SF Sonic – Power Garage Contest
• 3 City Roadshow with Final Event.
• Covered 1200 Garages across south.
• 40 Final contestants @ Each city battled for the final Power Ustaad Crown.
• Post event analysis report.
Event Highlights
USL – Mc Dowell’s No 1 Cheers India Tour
Event Highlights
• Hired the entire SWR Train for 4 days period & branded the entire train on both sides with the Concert branding.
• Helped board all the 1600 invitees with boarding passes starting from Gulbarga to reach Bangalore well within the concert time.
• On Board F&B with refreshments was handled for the entire To & Fro Journey .
• They were picked up from Yesthwanthpur Rly station from BMTC Buses to the concert venue & back to Rly station after the concert.
• Total Manpower of 65 was deployed on the train to handle the logistics thought out the To & Fro Journey.
OnePlus - Store Launch
Reebok – Race The City Challenge-Marathon
Fiat-Avventura Live Alive-Cyclothon 2014
Exhibition Stalls Designing & Production
Mall Activations
Mall Activations
Mall Activations
Roadshow / Canter / Float Activation
RWA Activations
Corporate Activations
College Activations
Pub, Club & Bar Promotions
OLX – FOS/Door To Door Activation - Bangalore
• 15 Executives on Field with a tab + internet.• Need to do a cold call Door to Door & Educate
customers on ad posting & convincing them on the spot to post an ad on any thing old goods that they have which they want to sell it Off.
• Need to do a target of 20 verified ads posts per day/executive.
• The Team Leader does the PJP plan for the entire month along with the client & gets approved.
• 6 Months program – 50k Ads Posted – 43k Ads Verified – 17.20 Cr Worth Ads Posted.
• BRITANNIA Cream Cheese sampling @ MT outlets in New Delhi, Mumbai, Kolkata, Chennai & Bangalore.• Activity Across 84 Outlets, Sampled # 16k customers & sold # 1530 Tubs.
• BRITANNIA Tigerzor wet sampling activity in Bangalore across, IT Parks, Joggers Park, MTO’s & RWA activity • spread across 2 months. • Tigerzor was sampled to # 18k customers & their feedback analysis report was shared to client.
• BRITANNIA Flavoured Yoghurt wet sampling @ MT Outlets across Bangalore & Mumbai.• Activity across 36 Outlets, Sampled # 8142 customers, & Sold # 4622 Tubs.
• BRITANNIA Daily Fresh Dahi Sales activity @ MT Outlets in Bangalore.• Activity across 52 Outlets & sold Dahi # 753 packs & also sold # 1324 Flavoured Yoghurt Tubs.
Britannia Dairy Brands Activations – PAN India
In shop & Wet Sampling Activations
In shop & Wet Sampling Activations
Joggers Park Activation
Retailer Registration – Snap Deal
Retail Merchandising & Branding
Retail Merchandising & Branding
Sandwich Bannering & News Paper Insertions
Door To Door Marketing
“That last page turned is a perfect excuse to write a whole new book”
Let’s Discuss now !
Senthil. P
Director – Client Servicing
+91 9886627906
