Download - MSFM-Spring Thyme Proposal
Summary -------------------------------------------------------------------- Page 4
Description ----------------------------------------------------------------- Page 6
Vision & Goals
Mission
History & Current Situation ---------------------------------------------- Page 8
Location & Ownership --------------------------------------------------- Page 10
Key Planning Assumptions ---------------------------------------- Page 12 - 14
Size of Market
Foot Traffic
Competition
Summary SWOT ---------------------------------------------------------- Page 16
Marketing Strategy ------------------------------------------------------- Page 18
Management --------------------------------------------------------------- Page 20
Skills and Qualifications
Responsibilities
Financial Strategy & Project Income ----------------------------- Page 22 - 23
Overview
Initial Investment
Cash Flow Scenarios
Forecast #1
Forecast #2
Project Market Dates
Next Steps ----------------------------------------------------------------- Page 25
Market Rules and Regulations ------------------------------------ Page 27 - 32
Event Summary ------------------------------------------------------ Page 34 - 37
Expense Report ----------------------------------------------------------- Page 38
There are a number of farmers’ markets within a 20 mile range of MiamiSprings. These markets include the following:
Location Day of Week Times Duration
Doral Sunday 10am-3pm Seasonal
Kendall Village Sunday 9am-3pm Year Round
Lincoln Road Sunday 9am-6pm Year Round
Mary Brickell Sunday 10am-4pm Year Round
Midtown Saturday 11am-6pm Year Round
Pinecrest Sunday 9am-2pm Year Round
South Miami Saturday 9am-2:00pm Year Round
Tropical Park Saturday 9:00am-3pm Year Round
Upper East Saturday 9:00am-2pm Year Round
Wynwood Saturday 12pm-6pm Year Round
Adrienne Arsht Ctr Monday 4pm-8pm Year Round
Amelia Earhart Sunday 11am-5pm Closed
Coconut Grove Saturday 10am-7pm Year Round
Coral Gables Saturday 8am-1pm Jan-March
Coral Gables Biltmore Saturday 8am-2pm Seasonal
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March 19, 2017March 26, 2017 April 02, 2017April 09, 2017April 16, 2017 *Easter SundayApril 23, 2017 *River Cities FestivalApril 30, 2017May 07, 2017 May 14, 2017 *Mother’s Day
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1) 2016 Miami Springs Farmers’ MarketMarket Dates and Times: Sundays, March 19, 2017 - May 14, 2017.
Market Hours: 10:00 a.m. - 3:00 p.m.
2) Location of the Market
3) Check-In Requirements
4) Products to be Sold
Produce:
Flowers and Plants:
Food Items:
Original Art-Work:
Crafts/Other:
5) Fee StructureWeekly Rate for 10 X 10 Area: $35.00Full Season Fee (10’ X 10’ Area): $315.00 (9 market days)
6) Space Allocation RequirementsVendors are required to bring a tent 10x10 size on premises. Parking alongsideCurtiss Parkway is designated for consumers. Vendor parking is undecided.
7)Application for the Market
8) Civic Organization Participants
9) Rights Reserved by M&N Co.
10) Vendor Responsibilitya)
d
11) The Farmers Market and M&N Co. Responsibilities
Event Name: The Miami Springs Fresh Thyme Market
Event Host M&N Co.Organization:
Event Date(s): March 19, March 26, April 2, April 16, April 23, April 30, May 7, May 14, 2017
Event Start Time: 10:00amEvent End Time: 3:00pm
Event Location Selected: Yes
Location: North of Curtiss Parkway
Event Location City: Miami Springs
Key Contact Nicole Petralanda orPerson(s): Michelle Candelaria Phone: (786) 547-7851 or
(305) 206-8770E-Mail: [email protected]
Preferred Method of Communication:TelephoneEmail
Market Segment: Non-for-profitEducationalSocial
Event Type: Farmers’ Market
Event Frequency: Seasonal
Event Host Overview (mission, philosophy, ect.):
Vision: Our vision for the city of Miami Springs’ Farmers Market is it to ultimately become
an established market, that attracts more residents to our downtown area. The first twoyears will be dedicated to making sure that the market is consistent, professionally-managed, well attended and highly-visible. In 3-5 years our goal is to greatly expand thesize of the market. We would also like to focus on programming activities, that wouldinclude: local artists, vintage products, crafts, delicious food, natural juices, yoga, and kid’srecreation in order to increase attendance by making the market fun and exciting. Wewould like to see this farmers’ market become an ongoing tradition in our Miami Springscommunity while creating consumers awareness of a healthy lifestyle.
Mission: The mission of the Miami Springs’ Farmers Market is to provide a weeklycommunity event for all ages, that will provide a source of fresh fruit, vegetables and localgoods to residents, highlight the downtown area, and encourage residents to get in thehabit of coming downtown. This market is being created to function as an economicdevelopment tool and a community gathering place. The purpose of the market is topromote locally grown/made and a products, activities and encourage visitors to patronizenearby businesses. It is also hoped that the Market will foster a sense of community andeducate on healthy eating habits. The intention is that vendors, customers, downtown
businesses and residents will benefit from this market as well raise health awareness.
Event Objectives: The objective is for customers and residents to benefit from the varietyproduce that the seasonal market will offer. Our intention is for local farmers to besuccessful and save farmland while raising health awareness in the community.
Meeting Theme: Spring Theme
Expected Total EventAttendance: 200 over
Event History: First Time Event under new management
Accessibility/Special Needs: None
Future Open Dates:There are future open dates for this event: Yes
Event Proposal Outdoor ActivitiesOverview: Entertainment
GamesGiftsThemed Event
Staffing Requirements: None
Description of security Commercial General Liability Insurance and/or liability insurance requirements: Coastal Insurance
Special Activities Recreational Activities: Yoga, Live exercise demosEntertainment: Live Music, Dog ShowChildren’s Programs: Petting zoo, Easter Egg huntSenior Citizens: Bingo
Primary Set-up: 10x10 tents
Cleaning Services: Volunteer Services
Medical/Emergency Instructions: Dial 911 and notify Planners
Key Event Organizer/Host Nicole Petralanda (786) 547-7851 Organization Contact in Michelle Candelaria (305) 206-8770Case of Emergency/Crisis:
Crisis & EmergencyInstructions: Dial 911 and/or notify Planners
Onsite CommunicationsProtocol: Phone Calls /Text messages are preferred
method of contact for planner
Farmers Market Expense
Report Year 1
Expenses
Liability Insurance 1,500.00
License and Permits 100.00
Marketing 600.00
Printing: Banners 500.00
Printing: Flyers and B.
Cards
300.00
Total Expenses: $3,000
