Transcript
Page 1: Mother’s Day $4.6 $4 - TVB€¦ · Mother’s Day Gifts 22% 23% 29% 31% Department Store 35% Online Specialty Store Local Store Discount Store 6.9 13.0 13.2 13.8 The Masters National

2018/19 Season – Week 29 (4/8-4/14/19)

Market of the Week:

TV Viewing Area (DMA)

Baltimore, MD (Rank #26)

Baltimore Examiner

Newspaper Daily Penetration

200919.9%

201413.6%

20196.7%

Top 5 Spot TV Advertisers

from Kantar Media

March’18 – Feb’19 Dols (000)

XFinity $6,765.6

Toyota Dealer Assn $5,863.2

POL-Governor $3,927.6

Ford $3,723.5

Verizon $3,535.3

Auto PurchasersWeekday Primetime Ratings

(comScore)13.4

11.8 11.7

3.4 2.6 2.8

Chrysler Chevrolet DodgeLocal Broadcast Cable News

Top 5 Broadcast Shows:

4/8-4/14/19

Planned Mother’s Day

Spending (in Billions)

$2.6

$4.4$4.6

FlowersDinner/Brunch

Jewelry

Purchase Location for

Mother’s Day Gifts

22%

23%

29%

31%

35%Department Store

Online

Specialty Store

Local Store

Discount Store

6.9

13.0

13.2

13.8

The Masters

National

Ft. Myers

Minneapolis

Greenville-SAA

HH

Live+SD

Ratings

Major Golf Championships

2.1

2.1

2.7

2.9

6.3

Masters-Su

Masters-Sa

NCAA Championship

NCAA-Post

SurvivorA25-54

Live+SD

Ratings

$180

$150

$144

$133

Mother’s Day

Top Spending EventFirst ½ 2018 Estimated HH Spend

Mother’s Day

Easter

Valentine’s Day

Father’s Day

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2018/19 Season

Week 29 (4/8-4/14/19)

SURVIVOR

GREY'S ANATOMY

NCIS

MODERN FAMILY

SUPERSTORE

AMERICAN IDOL-SUN

SATURDAY NIGHT

THE GOLDBERGS

AMERICAN IDOL-MON

CBS NCAA BSKBL CHAMPSHIPS

Top 10 Time Shifted S/O-S/O Programs (4/1/2019– 4/7/2019)A25-54 Live+SD (000)

Time-Shifted LIVE

A25-54

Rank Program Name Live+SD US AA%

1 CBS NCAA BSKBL CHAMPSHIPS 6.3

2 MASTERS GOLF TOURN SU-9AM 2.9

3 CBS NCAA BSKBL CHAMP-POST 2.7

4 SURVIVOR 2.1

5 MASTERS GOLF TOURN. SAT. 2.1

6 CBS NCAA BSKBL CHAMP-PRE 2.1

7 GREY'S ANATOMY 1.9

8 SATURDAY NIGHT 1.9

9 VOICE 1.9

10 NCIS 1.9

11 VOICE-TUE 1.8

12 NBA PLAYOFFS ON ABC-SA1 1.8

13 AMERICAN IDOL-SUN 1.7

14 MODERN FAMILY 1.7

15 BIG BANG THEORY, THE-ENC 1.6

16 YOUNG SHELDON-ENC 1.6

17 AMERICAN IDOL-MON 1.6

18 GOLDBERGS, THE 1.5

19 BIG BANG THEORY,THE 9P-SP 1.5

20 NBA PLAYOFFS ON ABC-SU1 1.4

21 EMPIRE 1.4

22 60 MINUTES 1.4

23 STATION 19 1.3

24 NBC NIGHTLY NEWS 1.3

25 BIG BANG THEORY, THE-SP 1.3

Top 25 Broadcast S/O-S/O

(4/8-4/14/19)

A25-54

Rank Program Name Live+SD US AA%

1 NBC NIGHTLY NEWS 1.3

1 ABC WORLD NEWS 1.3

3 CBS EVENING NEWS 0.9

M-F Evening News

(4/8-4/12/19)A25-54

Rank Program Name Live+SD US AA%

1 TONIGHT SHOW 0.6

2 LATE SHOW-S COLBERT 0.5

3 JIMMY KIMMEL 0.5

M-F Late Night

(4/8-4/12/19)

A25-54

Rank Program Name Live+SD US AA%

1 BIG BANG-SYN (AT) 2.4

2 FAMILY FEUD (AT) 2.1

3 JUDGE JUDY (AT) 2.1

4 WEEKEND ADVENTURE 1.9

5 WHEEL OF FORTUNE 1.6

6 JEOPARDY (AT) 1.5

7 BIG BANG WKND (AT) 1.3

8 MODERN FAMILY-WK-SYN (AT) 1.2

9 DATELINE WKLY (AT) 1.2

10 MODERN FAMILY-MF-SYN (AT) 1.1

11 FAMILY FEUD-WK (AT) 1.1

12 BOBS BURGERS-SYN (AT) 1.1

13 LAST MAN STNDG-MF-SYN(AT) 1.1

14 FAMILY GUY-MF-SYN (AT) 1.0

15 ENTERTAINMENT TONIGHT(AT) 1.0

16 FAMILY GUY-WK-SYN (AT) 1.0

17 INSIDE EDITION (AT) 0.8

18 GOLDBERGS (AT) 0.8

19 DR. PHIL SHOW (AT) 0.8

20 LIVE WITH KELLY AND RYAN 0.7

21 ACCESS LV-WKD 0.7

22 TWO-HALF MEN-SYN (AT) 0.7

23 HOT BENCH (AT) 0.7

24 ELLEN DEGENERES SHOW 0.6

25 TMZ (AT) 0.6

Top 25 Syndication

(4/1-4/7/19)

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6.9

13.813.2 13.0 12.5

11.2 11.0

National Greenville-SAA Minneapolis Ft. Myers West Palm Jacksonville Cincinnati

Household Live+SD Ratings on

Local Broadcast Stations

The Masters -

Round 3

4/13/19 3:00p (ET)Household Rating (Live+SD)

Market HH Rtg

National 5.5

W. Palm 10.4

Greenville-SAA 10.4

Ft. Myers 10.1

Minneapolis 9.8

Nashville 9.2

Market HH Rtg

National 3.0

S.F.-Oak 14.8

Memphis 7.3

Sacramento 7.2

Richmond 6.4

San Antonio 5.5

NBA Playoff – Sat. 1

Clippers / Warriors

4/13/19 8:15p (ET)Household Rating (Live+SD)

Market HH Rtg

National 2.5

Ok. City 13.5

Portland, OR 13.3

Tulsa 9.9

Memphis 5.6

New Orleans 5.0

The Masters – Final Round

4/14/19 9:00a (ET)Household Rating (Live+SD)

NBA Playoff – Sun. 1

Thunder / Trailblazers

4/14/19 3:30p (ET)Household Rating (Live+SD)

Excludes Cleveland due to weather

Some markets excluded due to

severe weather, including Atlanta

Page 4: Mother’s Day $4.6 $4 - TVB€¦ · Mother’s Day Gifts 22% 23% 29% 31% Department Store 35% Online Specialty Store Local Store Discount Store 6.9 13.0 13.2 13.8 The Masters National

RANK PROGRAMS NET "AA%"1 PORQUE EL AMOR MANDA THU UNI 1.7

2 0.5

Spanish Language% Viewing to Spanish Programs

A18-49 Live+SDTotal U.S.

Primetime % Broadcast Viewing

to Spanish Networks

2018/19 Season

Week 29 (4/8-4/14/19)

Hispanic Households

4/8-4/14/19

Baltimore, MD

Spanish Stations

Spanish Language TelevisionSpanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, Telemundo, UniMas and Univision)

attracted 15% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. In the market of Baltimore, MD

Spanish-Language programs on Spanish broadcast stations attracted 0% of all primetime A18-49 viewers (not just Spanish-

Speaking) this week.

A18-49

Rank Program Name Live+SD US AA%

1 ROSA DE GUADALUPE WED 2.7

2 CBS NCAA BSKBL CHAMPSHIPS 2.6

3 PEQUENOS GIGANTES 4 SUN 2.5

4 ROSA DE GUADALUPE THU 2.5

5 ROSA DE GUADALUPE TUE 2.5

6 MI MARIDO TIE MAS FAM WED 2.4

7 LIGA MX SUN 2.4

8 BETTY EN NY - R 2.4

9 ROSA DE GUADALUPE MON 2.3

10 BETTY EN NY - M 2.3

11 REINA DEL SUR ED ESP - M 2.2

12 NOTICIERO UNIVISION 2.1

13 MI MARIDO TIE MAS FAM TUE 2.1

14 POR AMAR SIN LEY WED 2 2.1

15 REINA DEL SUR ED ESP - R 2.1

16 REINA DEL SUR ED ESP - T 2.1

17 MI MARIDO TIE MAS FAM THU 2.1

18 BETTY EN NY - W 2.0

19 BETTY EN NY - T 2.0

20 CRONICAS SUN 2.0

A25-54

Rank Program Name Live+SD US AA%

1 PEQUENOS GIGANTES 4 SUN 3.1

2 ROSA DE GUADALUPE WED 3.1

3 ROSA DE GUADALUPE TUE 3.0

4 ROSA DE GUADALUPE THU 3.0

5 MI MARIDO TIE MAS FAM WED 2.9

6 ROSA DE GUADALUPE MON 2.9

7 CBS NCAA BSKBL CHAMPSHIPS 2.9

8 NOTICIERO UNIVISION 2.8

9 BETTY EN NY - R 2.8

10 LIGA MX SUN 2.8

11 MI MARIDO TIE MAS FAM TUE 2.7

12 REINA DEL SUR ED ESP - M 2.7

13 REINA DEL SUR ED ESP - R 2.7

14 BETTY EN NY - M 2.6

15 MI MARIDO TIE MAS FAM THU 2.6

16 REINA DEL SUR ED ESP - T 2.6

17 CRONICAS SUN 2.5

18 JESUS TUE 2.5

19 JESUS WED 2.5

20 BETTY EN NY - T 2.5

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Social Media platform Reach

22%

9%

39%

14%

16%

Metered Market Close-Up: Baltimore, MD (DMA Rank #26)

With hundreds of identified districts, Baltimore has been dubbed "a city of neighborhoods". It surrounds a major inland port on the upper

portion of the Chesapeake Bay, with prosperous shipping, transportation, and manufacturing industries among others. Many areas of the

city, particularly downtown, have experienced a vast renewal with a strong emphasis on historic preservation. The restored waterfront

adjacent to the rather ordinary downtown is now a commercial and leisure destination with excellent museums, a first class aquarium and

plenty to do. Transportation has always been one of the city’s strengths. Baltimore is one of the few East Coast destinations of discount

carrier Southwest Airlines. Train service and interstate highways make Washington D.C., New York, and other cities along the Northeast

Corridor easily accessible. The city is home to the Johns Hopkins Hospital. Other large companies in Baltimore include Under Armour, BRT

Laboratories, Cordish Company, Legg Mason, McCormick & Company, T. Rowe Price, and Royal Farms.

• Baltimore was the first city to implement a 311

service as a non-emergency hotline.

• Francis Scott Key wrote the National Anthem while

watching the bombardment of Fort McHenry during

the War of 1812.

• Michael Phelps, the most decorated Olympian of all

time (he holds 22 medals), was born in Baltimore.

• During the 1800s, Baltimore served as the second

greatest port of entry for United States immigrants.

25-54

18-24

<18

55-64

65+Age Hispanic

% loyal to vehicle brand

Baltimore, MD

Interesting Facts

48

5%

95%

Baltimore, MD

Demographic Overview

Social Media platform Reach

62%

50%

43%

24%

TV Newspaper Radio Magazines

TV stations serving the area of

Baltimore, MD:

WBAL NBC, MeTV

WBFF FOX, TBD, Stadium

WJZ CBS, Start TV

WMAR ABC, Laff, Bounce TV, Escape

WMJF Grit, Justice, Quest, Ion, Buzzr, Shop LC

WNUV CW, Antenna TV, Comet, Charge

WUTB MyNetworkTV

Reliance on Media to Stay Informed

% Agree

Median IncomeSRDS Total Retail Sales

($000)

$71,569 $6,403,458

Page 6: Mother’s Day $4.6 $4 - TVB€¦ · Mother’s Day Gifts 22% 23% 29% 31% Department Store 35% Online Specialty Store Local Store Discount Store 6.9 13.0 13.2 13.8 The Masters National

2018/19 SeasonLocal Market Close-Up:Baltimore, MD

Local Broadcast News Avg.

HH Rating vs. Cable Network News Avg. HH Rating

0.7

2.8

Average Cable

Network News Channels

Purchasers by Auto Make (Comscore)Primetime HH Ratings – February ’19 Weekday Prime (8p-11p)

Avg. Local Broadcast News

11.8

13.4

11.7 11.3 11.0 10.5 11.0 11.112.1

9.911.0

10.3

2.63.4

2.8 2.9 2.5 2.9 2.6 2.6 3.0 3.2 3.1 2.9

Chevrolet Chrysler Dodge Ford GMC Honda Hyundai Jeep Nissan Subaru Toyota Volkswagen

Local Broadcast Cable News

Rtg Rnk Series Station # Eps Day

Local

Time

Run

Time

HH

Live+SD

Rtg

1 CBS NCAA BSKBL CHMP SU-2 WJZ (CBS) 1 U 5:03 PM 134 14.7

2 60 Minutes WJZ (CBS) 1 U 7:17 PM 60 11.6

3 CBS NCAA BSKBL-BRIDGE-SUN WJZ (CBS) 1 U 4:55 PM 8 11.3

4 CBS NCAA BSKBL CHMP FR 2 WJZ (CBS) 1 F 9:41 PM 144 10.7

5 CBS NCAA BSKBL CHMP SU-1 WJZ (CBS) 1 U 2:10 PM 165 10.6

6 NCIS WJZ (CBS) 1 T 8:00 PM 60 8.9

7 God Friended Me WJZ (CBS) 1 U 8:17 PM 60 7.8

8 CBS NCAA BSKBL CHMP TH 1 WJZ (CBS) 1 R 7:00 PM 146 7.8

9 The Voice WBAL (NBC) 1 M 8:00 PM 120 7.7

10 This Is Us WBAL (NBC) 1 T 9:00 PM 61 7.4

11 FBI WJZ (CBS) 1 T 9:00 PM 60 7.2

12 The Neighborhood WJZ (CBS) 1 M 8:00 PM 30 6.9

13 NCIS: Los Angeles WJZ (CBS) 1 U 9:17 PM 60 6.8

14 Chicago Med WBAL (NBC) 1 W 8:00 PM 60 6.7

15 Survivor WJZ (CBS) 1 W 8:00 PM 61 6.6

16 NBC Nightly News WBAL (NBC) 5 M T W R F 6:30 PM 30 6.4

17 Chicago Fire WBAL (NBC) 1 W 9:00 PM 60 6.4

18 CBS NCAA BSKBL CHMP FR 1 WJZ (CBS) 1 F 7:00 PM 140 6.3

19 CBS NCAA BSKBL CHMP TH 2 WJZ (CBS) 1 R 9:54 PM 131 6.3

20 Ellen's Game of Games WBAL (NBC) 1 T 8:00 PM 60 6.1

Series Ranker (Week of 3/25/19 – 3/31/19)Market: Baltimore, MD

Page 7: Mother’s Day $4.6 $4 - TVB€¦ · Mother’s Day Gifts 22% 23% 29% 31% Department Store 35% Online Specialty Store Local Store Discount Store 6.9 13.0 13.2 13.8 The Masters National

Dates: 4/01/2019 - 4/07/2019 P25-54 P25-54

Live+SD Live+SD

Rank Originator Program # of Telecasts US AA%

(x.xx)

US AA Proj

(000 s)

1 CBS CBS NCAA BSKBL CHAMP SA-2 1 4.84 5,841

2 CBS CBS NCAA BSKBL-BRIDGE 1 4.24 5,114

3 CBS CBS NCAA BSKBL CHAMP-SA-1 1 3.76 4,533

4 CBS BIG BANG THEORY, THE 1 3.18 3,842

5 CBS CBS NCAA BSKBL POST 1 2.56 3,093

6 NBC THIS IS US 1 2.55 3,078

7 CBS YOUNG SHELDON 1 2.47 2,979

8 WARNER BROS. TV BIG BANG-SYN (AT) 5 2.43 2,928

9 CBS ACM AWARDS 1 2.29 2,767

10 NBC VOICE 1 2.25 2,709

11 20TH TELEVISION FAMILY FEUD (AT) 5 2.15 2,591

12 CBS SURVIVOR 1 2.14 2,583

13 CBS TV DISTRIBUTION JUDGE JUDY (AT) 5 2.07 2,493

14 NBC SATURDAY NIGHT 1 2.03 2,450

15 ABC GREY'S ANATOMY 1 2.01 2,422

16 DADT/LITTON WEEKEND ADVENTURE 1 1.95 2,349

17 CBS MOM 1 1.88 2,266

18 CBS NCIS 1 1.83 2,202

19 FOX 911 1 1.80 2,171

20 NBC CHICAGO FIRE 1 1.62 1,954

21 CBS TV DISTRIBUTION WHEEL OF FORTUNE 5 1.60 1,932

22 NBC ELLENS GAME OF GAMES 1 1.60 1,927

23 CBS NEIGHBORHOOD, THE 1 1.57 1,896

24 FOX EMPIRE 1 1.56 1,886

25 NBC CHICAGO MED 1 1.56 1,883

26 ABC MODERN FAMILY 1 1.55 1,864

27 CBS TV DISTRIBUTION JEOPARDY (AT) 5 1.52 1,833

28 ABC GOLDBERGS, THE 1 1.50 1,814

29 ABC AMERICAN IDOL-MON 1 1.49 1,796

30 CBS FBI 1 1.47 1,773

31 NBC CHICAGO PD 1 1.44 1,742

32 CBS 60 MINUTES 1 1.42 1,709

33 ABC AMERICAN IDOL-SUN 1 1.41 1,706

34 NBC NBC NIGHTLY NEWS 5 1.39 1,683

35 CBS MAN WITH A PLAN 1 1.36 1,636

36 FOX RESIDENT, THE 1 1.35 1,634

37 WARNER BROS. TV BIG BANG WKND (AT) 2 1.32 1,598

38 ABC STATION 19 1 1.31 1,575

39 ABC ABC WORLD NEWS TONIGHT 5 1.30 1,570

40 FOX STAR 1 1.29 1,555

41 20TH TELEVISION MODERN FAMILY-WK-SYN (AT) 1 1.24 1,494

42 ABC AMER FUNN HM VIDEOS-7PM 1 1.24 1,493

43 NBC UNIVERSAL DATELINE WKLY (AT) 1 1.21 1,465

44 CBS HAWAII FIVE-0 1 1.20 1,450

45 CBS FAM 1 1.20 1,443

46 NBC ENEMY WITHIN 1 1.19 1,430

47 ABC SCHOOLED 1 1.18 1,428

48 CBS NCIS: NEW ORLEANS 1 1.18 1,425

49 CBS BLUE BLOODS 1 1.17 1,413

50 NBC SUPERSTORE 1 1.13 1,360

TOP 100 PROGRAMS ADULTS 25-54

Page 8: Mother’s Day $4.6 $4 - TVB€¦ · Mother’s Day Gifts 22% 23% 29% 31% Department Store 35% Online Specialty Store Local Store Discount Store 6.9 13.0 13.2 13.8 The Masters National

Dates: 4/01/2019 - 4/07/2019 P25-54 P25-54

Live+SD Live+SD

Rank Originator Program # of Telecasts US AA%

(x.xx)

US AA Proj

(000 s)

51 20TH TELEVISION MODERN FAMILY-MF-SYN (AT) 5 1.12 1,349

52 20TH TELEVISION FAMILY FEUD-WK (AT) 1 1.12 1,345

53 20TH TELEVISION BOBS BURGERS-SYN (AT) 1 1.11 1,345

54 NBC TODAY SHOW 5 1.11 1,341

55 NBC LAW AND ORDER:SVU 1 1.10 1,333

56 CBS S.W.A.T. 1 1.10 1,326

57 20TH TELEVISION LAST MAN STNDG-MF-SYN(AT) 5 1.10 1,325

58 ABC SHARK TANK-SUN 10:01PM 1 1.07 1,296

58 NBC WILL & GRACE 1 1.07 1,296

60 FOX MASTERCHEF JUNIOR 1 1.07 1,292

61 ABC SINGLE PARENTS 1 1.07 1,290

61 CBS MAGNUM P.I. 1 1.07 1,290

63 CBS MILLION DOLLAR MILE 1 1.05 1,271

63 ABC 20/20-FRI 1 1.05 1,271

65 USA NETWORK WWE ENTERTAINMENT 3 1.05 1,261

66 NBC WORLD OF DANCE 1 1.04 1,255

67 CBS SUNDAY MORNING 1 1.03 1,237

68 CBS BULL 1 1.02 1,231

69 FOX COOL KIDS, THE 1 1.02 1,228

70 20TH TELEVISION FAMILY GUY-MF-SYN (AT) 5 0.99 1,191

71 ABC ROOKIE, THE 1 0.98 1,183

72 ESPN WMNS NCAA BKBL CHAMP L 1 0.97 1,167

73 NBC VILLAGE 1 0.97 1,166

73 CBS MACGYVER 1 0.97 1,166

75 CBS TV DISTRIBUTION ENTERTAINMENT TONIGHT(AT) 5 0.97 1,165

76 20TH TELEVISION FAMILY GUY-WK-SYN (AT) 1 0.96 1,156

77 ABC BLACK-ISH 1 0.95 1,145

78 ABC GOOD MORNING, AMERICA 5 0.94 1,129

79 FOX BOB'S BURGERS 1 0.92 1,113

80 CBS CBS EVENING NEWS 5 0.92 1,111

81 ABC GOLDBERGS SP-4/2, THE 1 0.87 1,049

82 CBS SEAL TEAM 1 0.86 1,041

83 ABC MODERN FAMILY SP-4/2 1 0.85 1,031

84 FOX LAST MAN STANDING-ENCORE 1 0.83 1,000

85 CBS CBS THIS MORNING-1 5 0.83 998

86 NBC BLACKLIST 1 0.82 993

87 CBS TV DISTRIBUTION INSIDE EDITION (AT) 5 0.82 987

88 USA NETWORK WWE SMACKDOWN 1 0.82 985

89 FOX SIMPSONS 1 0.81 981

90 ABC SPLITTING UP TOGETHER 1 0.81 979

91 ABC WHISKEY CAVALIER 1 0.81 978

92 SONY PICTURES TV GOLDBERGS (AT) 6 0.80 963

93 NBC DATELINE FRI 1 0.80 960

94 ABC FRESH OFF THE BOAT 1 0.79 959

95 CBS TV DISTRIBUTION DR. PHIL SHOW (AT) 5 0.79 953

96 FOX FAMILY GUY-ENCORE 1 0.79 951

97 FOX MENTAL SAMURAI 1 0.78 936

98 CBS PRICE IS RIGHT 2 5 0.77 930

99 NBC GOOD GIRLS 1 0.76 921

100 ABC FOR THE PEOPLE 1 0.76 917

TOP 100 PROGRAMS ADULTS 25-54

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Dates: 2/25/2019 - 3/31/2019 P18-49 P18-49

Live+SD Live+SD

Rank Originator Program # of Telecasts US AA%

(x.xx)

US AA Proj

(000 s)

1 CBS CBS NCAA BSKBL CHMP SU-2 1 4.48 5,773

2 CBS CBS NCAA BSKBL CHMP-SU-3 1 3.86 4,970

3 FOX MASKED SINGER, THE 1 3.58 4,608

4 CBS CBS NCAA BSKBL-BRIDGE-SUN 1 3.40 4,375

5 CBS CBS NCAA BSKBL CHMP FR 2 1 3.07 3,953

6 TBS NETWORK TBS NCAA BSKBL CHMP SA-2 1 2.95 3,803

7 CBS CBS NCAA BK CHP-BRG-DYSU2 1 2.87 3,701

8 CBS CBS NCAA BSKBL CHMP SU-1 1 2.72 3,506

9 CBS CBS NCAA BSKBL CHMP-SU-2 1 2.71 3,488

10 FOX MASKED SINGER-SP 2/27 8P 1 2.64 3,401

11 CBS CBS NCAA BSKBL CHMP-SA-2 1 2.57 3,316

12 CBS CBS NCAA BSK CHP-BRG-DYSU 1 2.57 3,311

13 TBS NETWORK TBS NCAA BSKBL-BRIDGE-SAT 1 2.57 3,305

14 CBS CBS NCAA BSKBL CHMP-SA-3 1 2.54 3,271

15 ABC BACHELOR:SEASON FINALE 2 1 2.44 3,149

16 TBS NETWORK TBS NCAA POST GUN SAT 2 1 2.35 3,026

17 CBS BIG BANG THEORY, THE 1 2.14 2,761

18 ABC BACHELOR, THE 3 2.06 2,653

19 TBS NETWORK TBS NCAA BSKBL CHMP SA-1 1 2.05 2,647

20 CBS CBS NCAA BSK CHP-BRG-DYSA 1 1.99 2,567

21 NBC VOICE-TUE 2 1.96 2,522

22 NBC VOICE 5 1.90 2,450

23 CBS CBS NCAA BSKBL CHMP-SU-1 1 1.81 2,337

24 CBS CBS NCAA BSKBL CHP-PRFR1 1 1.75 2,256

25 CBS CBS NCAA BSKBL CHMP TH 2 1 1.73 2,235

26 NBC THIS IS US 4 1.73 2,232

27 CBS CBS NCAA BSKBL CHMP-SA-4 1 1.72 2,222

28 TBS NETWORK TBS NCAA POST GUN-FRI 2 1 1.70 2,192

29 CBS YOUNG SHELDON 1 1.68 2,168

30 WARNER BROS. TV BIG BANG-SYN (AT) 25 1.67 2,157

31 TBS NETWORK TBS NCAA BSKBL CHMP FR 1 1 1.66 2,144

32 CBS NCAA BKBL CHAMP SELECTION 1 1.65 2,126

33 ABC BACHELOR: WOMEN TELL ALL 1 1.63 2,094

34 CBS CBS NCAA BSK CHP-BRG-PRSA 1 1.62 2,091

35 20TH TELEVISION FAMILY FEUD (AT) 25 1.56 2,015

36 CBS CBS NCAA BSKBL CHMP TH 1 1 1.53 1,968

37 TBS NETWORK TBS NCAA BSKBL CHMP-SA-4 1 1.53 1,966

38 ABC GREY'S ANATOMY 5 1.49 1,916

39 CBS CBS NCAA POST GUN-FRI 2 1 1.48 1,902

40 CBS SURVIVOR 5 1.47 1,896

41 ABC AMERICAN IDOL SP-3/6 1 1.46 1,877

42 TBS NETWORK TBS NCAA BSKBL CHMP TH 1 1 1.44 1,855

43 CBS TV DISTRIBUTION JUDGE JUDY (AT) 25 1.42 1,832

44 NBC WORLD OF DANCE 2/26 1 1.41 1,822

45 CBS CBS NCAA BSKBL CHMP-SA-1 1 1.40 1,805

46 ABC AMERICAN IDOL-SUN 5 1.34 1,727

47 CBS 60 MINUTES 5 1.30 1,677

48 CBS CBS NCAA BSKBL CHMP FR 1 1 1.28 1,644

49 CBS CBS NCAA BK CHP-BRG-PRFR1 1 1.27 1,632

50 DADT/LITTON WEEKEND ADVENTURE 5 1.24 1,601

TOP 100 PROGRAMS ADULTS 18-49

Page 10: Mother’s Day $4.6 $4 - TVB€¦ · Mother’s Day Gifts 22% 23% 29% 31% Department Store 35% Online Specialty Store Local Store Discount Store 6.9 13.0 13.2 13.8 The Masters National

Dates: 2/25/2019 - 3/31/2019 P18-49 P18-49

Live+SD Live+SD

Rank Originator Program # of Telecasts US AA%

(x.xx)

US AA Proj

(000 s)

51 TBS NETWORK TBS NCAA BKB POST GAME-SA 1 1.22 1,573

52 CBS MOM 1 1.21 1,562

53 FOX 911 2 1.21 1,557

54 NBC ELLENS GAME OF GAMES 3 1.20 1,550

55 TBS NETWORK TBS NCAA BSKBL CHMP TH 2 1 1.20 1,549

56 CBS INSIDE NCAA BSKBL-SUN 1 1.20 1,540

57 CBS CBS NWS:GAYLE KING-RKELLY 1 1.19 1,538

58 FOX EMPIRE 3 1.18 1,524

59 NBC CHICAGO MED 2 1.18 1,523

60 CBS CBS NCAA BSKBL CHP-PRTH2 1 1.18 1,516

61 ABC AMERICAN IDOL-MON 2 1.17 1,513

62 NBC CHICAGO FIRE 2 1.17 1,511

63 TBS NETWORK TBS NCAA POST GUN SAT 1 1 1.17 1,509

64 CBS CBS NCAA POST GUN SAT 1 1 1.16 1,495

65 ABC GOOD DOCTOR, THE 3 1.16 1,493

66 CBS CBS NCAA BSK CHP-BRG-PRFR 1 1.16 1,492

67 NBC SATURDAY NIGHT 5 1.16 1,491

68 CBS BIG BANG THEORY, THE-ENC 2 1.15 1,487

69 CBS NCIS 3 1.15 1,486

70 TURNER NETWORK TELEVISION TNT NCAA BSKBL CHMP-SU-4 1 1.15 1,483

71 CBS TV DISTRIBUTION JEOPARDY (AT) 25 1.14 1,470

72 CBS TV DISTRIBUTION WHEEL OF FORTUNE 25 1.13 1,461

72 TBS NETWORK TBS NCAA BK CHP-BRG-PRTH1 1 1.13 1,461

74 TURNER NETWORK TELEVISION TNT NCAA BSKBL CHP-PRTH1 1 1.13 1,457

75 NBC CHICAGO PD 2 1.10 1,420

76 ABC MILLION LITTLE THINGS 1 1.09 1,401

77 TBS NETWORK TBS NCAA BK CHP-BRG-PRFR1 1 1.09 1,399

78 TBS NETWORK TBS NCAA POST GUN-THU 2 1 1.08 1,397

79 CBS NEIGHBORHOOD, THE 3 1.07 1,377

80 TURNER NETWORK TELEVISION TNT NCAA BSKBL CHP-PRFR2 1 1.05 1,356

81 20TH TELEVISION MODERN FAMILY-WK-SYN (AT) 5 1.05 1,349

81 NBC TITAN GAMES 1 1.05 1,349

83 TBS NETWORK TBS NCAA BSKBL CHMP FR 2 1 1.04 1,343

84 ABC GOLDBERGS, THE 4 1.03 1,323

85 CBS BIG TEN CHAMPIONSHIP 1 1.02 1,309

86 NBC VOICE 3/20 1 1.01 1,300

87 CBS CBS NCAA BK CHP-BRG-PRTH1 1 1.00 1,288

88 FOX STAR 3 1.00 1,283

89 CBS CBS NCAA BSKBL CHP-PRFR2 1 0.99 1,281

90 20TH TELEVISION BOBS BURGERS-SYN (AT) 5 0.99 1,271

91 ABC MODERN FAMILY 4 0.97 1,251

91 20TH TELEVISION MODERN FAMILY-MF-SYN (AT) 25 0.97 1,251

93 TBS NETWORK TBS NCAA BSKBL CHP-PRTH1 1 0.97 1,248

94 NBC NEW AMSTERDAM 2 0.96 1,243

95 USA NETWORK WWE ENTERTAINMENT 15 0.96 1,233

96 20TH TELEVISION FAMILY GUY-MF-SYN (AT) 25 0.96 1,232

97 TBS NETWORK TBS NCAA BSKBL CHMP-SU-4 1 0.95 1,226

98 TBS NETWORK TBS NCAA POST GUN-FR1 1 0.95 1,225

99 TBS NETWORK TBS NCAA BSKBL CHMP-SU-3 1 0.95 1,223

100 NBC NBC NIGHTLY NEWS 25 0.94 1,210

TOP 100 PROGRAMS ADULTS 18-49

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Rank Program Name Originator # Telecasts AA % Proj (000)

51 GOOD MORNING, AMERICA ABC 4 1.6 1,953

52 NCIS: LOS ANGELES 10P-SP CBS 1 1.6 1,950

53 BACHELOR IN PARADISE-9/1 ABC 1 1.6 1,949

54 GOLDBERGS-WED 9:31PM, THE ABC 1 1.6 1,939

55 AMERICA GOT TALENT-WED 8P NBC 1 1.6 1,932

56 FOX COLLEGE FOOTBALL-GUN FOX 1 1.6 1,869

57 HOTEL HELL-LABOR DAY 9P FOX 1 1.6 1,858

58 LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL 1 1.5 1,850

59 HOUSE-SYN (AT) NBC UNIVERSAL 1 1.5 1,842

60 NBC-NITELY-NEWS 9/4 NBC 1 1.5 1,837

61 TODAY SHOW NBC 4 1.5 1,818

62 UNFORGETTABLE CBS 1 1.5 1,811

62 ABC WRLD NEWS TONIGHT-9/1 ABC 1 1.5 1,811

64 SO YOU THINK CN DANCE FOX 1 1.5 1,802

65 FAMILY GUY-WK-SYN (AT) 20TH TELEVISION 1 1.5 1,794

66 MI CORAZON ES TUYO WED UNI 1 1.5 1,791

67 60 MINUTES CBS 1 1.5 1,784

68 MODERN FAMILY SP 2-9/3 ABC 1 1.5 1,783

69 STORY OF FROZEN, THE ABC 1 1.5 1,753

69 GOLDBERGS SP 2-9/3, THE ABC 1 1.5 1,753

71 MODERN FAMILY SP 1-9/3 ABC 1 1.5 1,737

72 MI CORAZON ES TUYO TUE UNI 1 1.5 1,736

73 WWE ENTERTAINMENT USA NETWORK 3 1.5 1,735

74 SATURDAY NIGHT NBC 1 1.4 1,723

75 FOOD FIGHTERS NBC 1 1.4 1,722

76 HASTA FIN DEL MUNDO TUE UNI 1 1.4 1,707

77 WHEEL OF FORTUNE CBS TV DISTRIBUTION 5 1.4 1,692

78 CBS NFL TODAY CBS 1 1.4 1,685

79 TONIGHT SHOW NBC 4 1.4 1,674

80 HASTA FIN DEL MUNDO THU UNI 1 1.4 1,662

81 MI CORAZON ES TUYO MON UNI 1 1.4 1,661

81 MI CORAZON ES TUYO THU UNI 1 1.4 1,661

83 EXTANT CBS 1 1.4 1,642

84 US OPEN TEN-SUN-FINAL CBS 1 1.4 1,638

85 GOLDBERGS-WED 8:30PM, THE ABC 1 1.4 1,629

86 HASTA FIN DEL MUNDO WED UNI 1 1.4 1,617

87 CBS EVENING NEWS CBS 3 1.3 1,613

88 ENTERTAINMENT TONIGHT(AT) CBS TV DISTRIBUTION 5 1.3 1,609

89 JEOPARDY (AT) CBS TV DISTRIBUTION 5 1.3 1,601

89 CBS FALL PREVIEW CBS 1 1.3 1,601

91 CRIMINAL MINDS CBS 1 1.3 1,596

92 MI CORAZON ES TUYO FRI UNI 1 1.3 1,574

92 SHARK TANK ABC 1 1.3 1,574

94 HASTA FIN DEL MUNDO MON UNI 1 1.3 1,549

95 MIKE & MOLLY SPECIAL CBS 1 1.3 1,540

96 NASCAR COUNTDOWN-RICHMOND ABC 1 1.3 1,532

97 RUNNING WILD:B GRYLLS 9/1 NBC 1 1.3 1,521

98 GOLDBERGS SP 1-9/3, THE ABC 1 1.3 1,510

99 DATELINE FRI NBC 1 1.3 1,495

100 NBC NIGHTLY NEWS 9/1 NBC 1 1.2 1,481

Top 100 Programs P25-54 (continued)9/1/14-9/7/14 P25-54 L+SD

Rank Program Name Originator # Telecasts AA % Proj (000)

51 GOOD MORNING, AMERICA ABC 4 1.6 1,953

52 NCIS: LOS ANGELES 10P-SP CBS 1 1.6 1,950

53 BACHELOR IN PARADISE-9/1 ABC 1 1.6 1,949

54 GOLDBERGS-WED 9:31PM, THE ABC 1 1.6 1,939

55 AMERICA GOT TALENT-WED 8P NBC 1 1.6 1,932

56 FOX COLLEGE FOOTBALL-GUN FOX 1 1.6 1,869

57 HOTEL HELL-LABOR DAY 9P FOX 1 1.6 1,858

58 LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL 1 1.5 1,850

59 HOUSE-SYN (AT) NBC UNIVERSAL 1 1.5 1,842

60 NBC-NITELY-NEWS 9/4 NBC 1 1.5 1,837

61 TODAY SHOW NBC 4 1.5 1,818

62 UNFORGETTABLE CBS 1 1.5 1,811

62 ABC WRLD NEWS TONIGHT-9/1 ABC 1 1.5 1,811

64 SO YOU THINK CN DANCE FOX 1 1.5 1,802

65 FAMILY GUY-WK-SYN (AT) 20TH TELEVISION 1 1.5 1,794

66 MI CORAZON ES TUYO WED UNI 1 1.5 1,791

67 60 MINUTES CBS 1 1.5 1,784

68 MODERN FAMILY SP 2-9/3 ABC 1 1.5 1,783

69 STORY OF FROZEN, THE ABC 1 1.5 1,753

69 GOLDBERGS SP 2-9/3, THE ABC 1 1.5 1,753

71 MODERN FAMILY SP 1-9/3 ABC 1 1.5 1,737

72 MI CORAZON ES TUYO TUE UNI 1 1.5 1,736

73 WWE ENTERTAINMENT USA NETWORK 3 1.5 1,735

74 SATURDAY NIGHT NBC 1 1.4 1,723

75 FOOD FIGHTERS NBC 1 1.4 1,722

76 HASTA FIN DEL MUNDO TUE UNI 1 1.4 1,707

77 WHEEL OF FORTUNE CBS TV DISTRIBUTION 5 1.4 1,692

78 CBS NFL TODAY CBS 1 1.4 1,685

79 TONIGHT SHOW NBC 4 1.4 1,674

80 HASTA FIN DEL MUNDO THU UNI 1 1.4 1,662

81 MI CORAZON ES TUYO MON UNI 1 1.4 1,661

81 MI CORAZON ES TUYO THU UNI 1 1.4 1,661

83 EXTANT CBS 1 1.4 1,642

84 US OPEN TEN-SUN-FINAL CBS 1 1.4 1,638

85 GOLDBERGS-WED 8:30PM, THE ABC 1 1.4 1,629

86 HASTA FIN DEL MUNDO WED UNI 1 1.4 1,617

87 CBS EVENING NEWS CBS 3 1.3 1,613

88 ENTERTAINMENT TONIGHT(AT) CBS TV DISTRIBUTION 5 1.3 1,609

89 JEOPARDY (AT) CBS TV DISTRIBUTION 5 1.3 1,601

89 CBS FALL PREVIEW CBS 1 1.3 1,601

91 CRIMINAL MINDS CBS 1 1.3 1,596

92 MI CORAZON ES TUYO FRI UNI 1 1.3 1,574

92 SHARK TANK ABC 1 1.3 1,574

94 HASTA FIN DEL MUNDO MON UNI 1 1.3 1,549

95 MIKE & MOLLY SPECIAL CBS 1 1.3 1,540

96 NASCAR COUNTDOWN-RICHMOND ABC 1 1.3 1,532

97 RUNNING WILD:B GRYLLS 9/1 NBC 1 1.3 1,521

98 GOLDBERGS SP 1-9/3, THE ABC 1 1.3 1,510

99 DATELINE FRI NBC 1 1.3 1,495

100 NBC NIGHTLY NEWS 9/1 NBC 1 1.2 1,481

Top 100 Programs P25-54 (continued)9/1/14-9/7/14 P25-54 L+SD

Dates: 2/25/2019 - 3/31/2019 P25-54 P25-54

Live+SD Live+SD

Rank Originator Program # of Telecasts US AA%

(x.xx)

US AA Proj

(000 s)

1 CBS CBS NCAA BSKBL CHMP SU-2 1 5.32 6,424

2 FOX MASKED SINGER, THE 1 4.58 5,521

3 CBS CBS NCAA BSKBL CHMP-SU-3 1 4.49 5,416

4 CBS CBS NCAA BSKBL-BRIDGE-SUN 1 4.20 5,071

5 CBS CBS NCAA BSKBL CHMP FR 2 1 3.55 4,284

6 TBS NETWORK TBS NCAA BSKBL CHMP SA-2 1 3.54 4,271

7 FOX MASKED SINGER-SP 2/27 8P 1 3.41 4,110

8 CBS CBS NCAA BSKBL CHMP SU-1 1 3.38 4,083

9 CBS BIG BANG THEORY, THE 1 3.33 4,022

10 CBS CBS NCAA BK CHP-BRG-DYSU2 1 3.32 4,003

11 CBS CBS NCAA BSKBL CHMP-SU-2 1 3.14 3,784

12 TBS NETWORK TBS NCAA BSKBL-BRIDGE-SAT 1 2.96 3,566

12 CBS CBS NCAA BSK CHP-BRG-DYSU 1 2.96 3,566

14 CBS CBS NCAA BSKBL CHMP-SA-3 1 2.93 3,532

15 CBS CBS NCAA BSKBL CHMP-SA-2 1 2.92 3,527

16 NBC VOICE-TUE 2 2.85 3,443

17 TBS NETWORK TBS NCAA POST GUN SAT 2 1 2.79 3,371

18 NBC VOICE 5 2.76 3,329

19 CBS YOUNG SHELDON 1 2.70 3,258

20 ABC BACHELOR:SEASON FINALE 2 1 2.61 3,155

21 TBS NETWORK TBS NCAA BSKBL CHMP SA-1 1 2.46 2,973

22 WARNER BROS. TV BIG BANG-SYN (AT) 25 2.44 2,944

23 NBC THIS IS US 4 2.35 2,829

24 ABC BACHELOR, THE 3 2.31 2,785

25 CBS CBS NCAA BSK CHP-BRG-DYSA 1 2.26 2,721

26 20TH TELEVISION FAMILY FEUD (AT) 25 2.20 2,660

27 CBS CBS NCAA BSKBL CHMP-SU-1 1 2.18 2,627

28 CBS MOM 1 2.10 2,528

29 CBS TV DISTRIBUTION JUDGE JUDY (AT) 25 2.08 2,510

30 CBS CBS NCAA BSKBL CHMP TH 2 1 2.07 2,498

31 CBS SURVIVOR 5 2.07 2,491

32 CBS CBS NCAA BSKBL CHMP-SA-4 1 2.03 2,447

33 ABC AMERICAN IDOL SP-3/6 1 2.03 2,446

34 CBS CBS NCAA BSKBL CHP-PRFR1 1 1.98 2,392

35 TBS NETWORK TBS NCAA POST GUN-FRI 2 1 1.97 2,374

36 CBS CBS NCAA BSK CHP-BRG-PRSA 1 1.96 2,362

37 TBS NETWORK TBS NCAA BSKBL CHMP FR 1 1 1.93 2,325

38 NBC WORLD OF DANCE 2/26 1 1.93 2,323

39 ABC GREY'S ANATOMY 5 1.92 2,320

40 CBS CBS NCAA BSKBL CHMP TH 1 1 1.91 2,300

41 ABC AMERICAN IDOL-SUN 5 1.89 2,285

42 CBS 60 MINUTES 5 1.89 2,278

43 CBS NCAA BKBL CHAMP SELECTION 1 1.88 2,272

44 CBS NCIS 3 1.88 2,270

45 DADT/LITTON WEEKEND ADVENTURE 5 1.87 2,260

46 CBS BIG BANG THEORY, THE-ENC 2 1.85 2,226

47 ABC BACHELOR: WOMEN TELL ALL 1 1.82 2,191

48 NBC CHICAGO MED 2 1.73 2,092

49 TBS NETWORK TBS NCAA BSKBL CHMP-SA-4 1 1.73 2,082

50 CBS CBS NWS:GAYLE KING-RKELLY 1 1.72 2,074

TOP 100 PROGRAMS ADULTS 25-54

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Dates: 2/25/2019 - 3/31/2019 P25-54 P25-54

Live+SD Live+SD

Rank Originator Program # of Telecasts US AA%

(x.xx)

US AA Proj

(000 s)

51 FOX 911 2 1.70 2,052

52 NBC CHICAGO FIRE 2 1.70 2,047

53 CBS NEIGHBORHOOD, THE 3 1.69 2,043

54 TBS NETWORK TBS NCAA BSKBL CHMP TH 1 1 1.69 2,040

55 CBS TV DISTRIBUTION WHEEL OF FORTUNE 25 1.66 1,998

56 CBS CBS NCAA BSKBL CHMP-SA-1 1 1.65 1,994

57 NBC SATURDAY NIGHT 5 1.65 1,989

58 CBS TV DISTRIBUTION JEOPARDY (AT) 25 1.65 1,986

59 CBS CBS NCAA POST GUN-FRI 2 1 1.64 1,976

60 NBC ELLENS GAME OF GAMES 3 1.63 1,967

61 ABC AMERICAN IDOL-MON 2 1.63 1,966

62 CBS CBS NCAA BSKBL CHMP FR 1 1 1.57 1,898

63 ABC MILLION LITTLE THINGS 1 1.56 1,887

64 CBS CBS NCAA BK CHP-BRG-PRFR1 1 1.55 1,868

65 FOX EMPIRE 3 1.54 1,861

66 NBC CHICAGO PD 2 1.54 1,858

67 CBS MOM 8:30PM-SPECIAL 1 1.51 1,825

68 NBC TITAN GAMES 1 1.51 1,823

69 ABC ABC WORLD NEWS TONIGHT 25 1.51 1,820

70 ABC GOOD DOCTOR, THE 3 1.51 1,817

71 TBS NETWORK TBS NCAA BKB POST GAME-SA 1 1.49 1,801

72 CBS YOUNG SHELDON 9PM-SPECIAL 1 1.48 1,790

73 CBS FBI 3 1.48 1,789

74 NBC VOICE 3/20 1 1.48 1,787

74 NBC NBC NIGHTLY NEWS 25 1.48 1,787

76 ABC GOLDBERGS, THE 4 1.43 1,725

77 CBS FAM 8:30PM-SP 1 1.43 1,721

78 CBS CBS NCAA POST GUN SAT 1 1 1.41 1,706

79 CBS CBS NCAA BSKBL CHP-PRTH2 1 1.41 1,705

80 FOX LAST MAN STANDING 4 1.41 1,698

81 CBS S.W.A.T. 1 1.39 1,677

82 NBC NEW AMSTERDAM 2 1.39 1,675

83 CBS BIG BANG THEORY,THE 8P:SP 1 1.39 1,671

84 ABC MODERN FAMILY 4 1.38 1,669

85 CBS CBS NCAA BSK CHP-BRG-PRFR 1 1.38 1,667

86 20TH TELEVISION MODERN FAMILY-WK-SYN (AT) 5 1.37 1,653

87 CBS NCIS: LOS ANGELES 4 1.37 1,647

88 CBS INSIDE NCAA BSKBL-SUN 1 1.36 1,645

89 NBC ENEMY WITHIN 5 1.36 1,640

90 TBS NETWORK TBS NCAA BSKBL CHMP TH 2 1 1.36 1,637

91 CBS MAN WITH A PLAN 5 1.35 1,632

92 CBS CBS NCAA BK CHP-BRG-PRTH1 1 1.31 1,575

92 CBS FAM 3 1.31 1,575

94 FOX RESIDENT, THE 3 1.30 1,573

95 TBS NETWORK TBS NCAA BK CHP-BRG-PRFR1 1 1.30 1,572

96 CBS GOD FRIENDED ME 5 1.30 1,565

97 ABC AMERICAN HOUSEWIFE 3 1.29 1,555

98 TURNER NETWORK TELEVISION TNT NCAA BSKBL CHMP-SU-4 1 1.29 1,553

99 TBS NETWORK TBS NCAA POST GUN SAT 1 1 1.29 1,551

100 ABC AMER FUNN HM VIDEOS-7PM 5 1.28 1,541

TOP 100 PROGRAMS ADULTS 25-54

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Data Sources:

Mother’s Day: NRF

Ratings: The Nielsen Company, NPower, NNTV, NLTV, Arianna

Newspaper TV Viewing Area: SRDS Circulation, 2009, 2014 & 2019

National Broadcast: The Nielsen Company, NNTV, Live + Same Day estimates, S/O-S/O = Sign-On to Sign-Off

Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates

Top 100 Programs: The Nielsen Company, NNTV

Syndication: The Nielsen Company, NNTV, Live + Same Day. Syndication data is a week behind the current

report week.

Hispanic Households: The Nielsen Company, NPower, Live + Same Day

Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish

Broadcast affiliates: Azteca, Estrella TV, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC,

NBC, CBS, Fox, CW, Me TV, Bounce TV, Cozi TV, Escape, Grit & Laff. Independents excluded due to unknown

language format. For local markets: The Nielsen Company, Arianna, Live + Same Day.

Local Market At-A–Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI

Local Market Close-Up: Comscore StationView Essentials, Affinity Answers, Kantar Media

Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics

Auto Purchasers: Comscore data. Weekday Primetime comparison of the top broadcast

networks versus the top 4 cable news networks, standard and HD feeds.

Local News Strength: All Day average of top 4 cable networks (CNN, Fox News,

Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average.

Live HH rating used from the latest available month.


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