Transcript
Page 1: Mobile World Congress (MWC) 2017 Highlights

#MWC17 HighlightsMobile World Congress, Barcelona, 27.02. - 02.03.2017

Page 2: Mobile World Congress (MWC) 2017 Highlights

mm1 – The Consultancy for Connected Business

Mobile World Congress 2017Key trends and insights

2

5G – Next generation networks: 5G will enable new use cases for mobile connectivity in

Industrial IoT, connected cars and faster internet connection for AI and AR/VR applications.

IoT: The Internet of Things is becoming more mature, accelerated by narrowband and

LPWAN networks. NB-IoT based on 4G will be launched by first MNOs in Europe soon.

Connected Car: Key players continue to establish connected services to enhance the driving

experience and security of their cars, whilst new players enter nice markets.

Robots & Drones: Having mostly been advertised as ‘toys’ over the past years, robots and

drones were presented as industrial tools at this year’s MWC.

Smartphones & Tablets: Still little innovation in this sector. Presumed dead brands returned

to the market and ‘convertible’ tablets have almost replaced laptops.

Wearables: Only few wearables and gimmicks for the connected consumer were presented

this year - the biggest topic was Google’s launch of Android Wear 2.0.

view

Page 3: Mobile World Congress (MWC) 2017 Highlights

mm1 – The Consultancy for Connected Business

‘5G’ will be the next generation of mobile broadband technology, replacing LTE as

the latest standard. 5G is a system which will seamlessly include various network

standards providing the necessary capability to the devices and their applications.

Network slicing, edge computing and software-defined infrastructures are new

methods being introduced with 5G to accelerate demand for higher bandwidth

with up to 10 Gbps and low latency. In addition, enhanced signaling and spectral

efficiency allows operators to manage a significantly higher number of

simultaneous connections, pushing IoT and especially Industrial IoT.

5G – Next generation networksWhat can we expect from the new technology?

3

3G 4G 5G384 Kbps 100 Mbps 10 Gbps

The next generation of mobile networks brings a range of

advantages, enabling new use-cases. In the focus of this

year’s MWC were mostly data-consuming demonstrations

such as VR/AR, as this technology requires low latency to

transfer responsive video data in real-time.

Industrial brands widely focus on the IoT and the

simultaneous management of hundreds of thousands

devices, making e.g. autonomous cars and traffic

management reality. The increased reliability of 5G is seen

to drive eHealth and automatic emergency management.

Consumers, however will, besides from the IoT, mainly

benefit from ubiquitous high data rates, boosting mobile

media solutions,

The 5G Technology

5G Use Cases

Page 4: Mobile World Congress (MWC) 2017 Highlights

mm1 – The Consultancy for Connected Business

5G – Next generation networksThe mobile industry is focused on the new gigabit technology

4

While everybody is talking about 5G these days at the MWC

2017, the telecom bodies have not fully defined the

specifications of 5G. 3GPP announced the release of 5G

Spec in 2019.

UN’s ITU has published an early draft of their performance

requirements for the new 5G standard. Thus users can

expect 100Mbps download, 50Mbps upload and a latency

of <4ms. Meanwhile even better figures are announced.

ITU and the TelCo industry push the 3GPP for a quicker

process of the standardization. There are economic

constraints weighting the 4G invest vs. the 5G rollout in the

mid-term perspective.

First 5G standard draft

Alongside with the unveil of new devices,

the company also announced several 5G

solutions, including a 5G Home Router.

Samsung is currently testing its product in

a pre-commercial launch in Japan and the

US. However, the company keeps quite

about specific roll out dates for commercial

use of the technology.

Qualcomm announced their next version of

the Snapdragon X50 5G modem family

which will include 5G New Radio chipsets.

The modem family will support sub-6-Ghz

frequencies, multi-band millimeter wave

spectrum and also provides wider band-

widths and high speeds for enhanced

mobile broadband. The new modems will

be used in the next generation smart-

phones and for early 5G trails.

Qualcomm

Samsung

Page 5: Mobile World Congress (MWC) 2017 Highlights

mm1 – The Consultancy for Connected Business

5G – Next generation networksVirtual Reality goes mobile with 5G

5

Lithuanian mobile app developers

TeleSoftas showcased an app which

allows business meetings to be held in

virtual reality with avatars representing

people in different parts of the globe.

TeleSoftas is also developing virtual

reality applications which empower

patients to overcome their life-limiting

phobias and treat mental health issues

by exposing the patient to the

particular anxiety in a safe virtual

environment.

Korea Telecom showcased a full VR

experience including physical elements

like blowing wind when driving a roller-

coaster animation as well as motion.

More important, however, is that Korea

Telecom promises to deliver such

complex VR experiences over 5G which

they will deploy commercially by 2019.

Samsung and Oculus announced a new

version of the mobile headset which

comes with a controller. It features a

trigger button on the rear, a circular

clickable touchpad, along with volume,

back and home buttons.

According to an Oculus press release

the controller “lets you select, grab,

take aim, and fire”. Already 70 projects

are in progress, which will support the

new controlling device. 5G will be

essential for mobile use.

Gear VR VR MedusaKorea Telecom 5G VR Experience

Page 6: Mobile World Congress (MWC) 2017 Highlights

mm1 – The Consultancy for Connected Business

5G – Next generation networksDeutsche Telekom broadly focuses on 5G

6

"Feel connected all over Europe" was Telekom’s headline at

the MWC 2017. It announced and showcased use cases

based on 5G.

Deutsche Telekom calls on European telecommunications

regulators to allow more industry consolidation, and asks

authorities to ease the transition to a fifth generation of

wireless services that would spur growth.

The network operator demonstrated 5G with the help of

augmented reality and robotics applications. Visions of the

future are shown with position tracking on a Carrera racing

track and predictive maintenance solutions in IoT.

Deutsche Telekom has formed an agree-

ment with optical company Zeiss to

develop smart glasses that will make use of

future 5G networks.

The glasses will be linked to a 5G

smartphone, displaying information in one

eye.

Deutsche Telekom, Ericsson and SK

Telecom successfully demonstrate

optimized end-user experiences with 5G

roaming.

This is broadly seen as an outstanding

achievement considering the cross-country

use of the network-slicing technology.

5G Roaming

Augmented RealityDeutsche Telekom 5G

Page 7: Mobile World Congress (MWC) 2017 Highlights

mm1 – The Consultancy for Connected Business

Internet of ThingsIndustrial players continue to adapt IoT services for their businesses

7

According to the German software, and now cloud

company, the partnership with Apple will create a

toolset for developers to build “enterprise grade”

apps for iOS.

It’s called the SAP Cloud Platform SDK for iOS and

will use Apple’s programming language Swift. It

provides developers with pre-built UI components

with access to iPhone features such as Touch ID,

location services and more.

With community-based parking, the car is becoming

a parking space locator. When driving down the road,

the car detects gaps between parked cars with its on-

board sensors. The data gathered is then transmitted

to a digital street map.

High-performance Bosch algorithms assess the

plausibility of the data and make forecasts on the

parking spot situation. A cloud-based service that

uses this data can then create a real-time parking

map.

Philips Lighting announced a new LED lighting

trunking system for the retail and industrial

vertical markets.

It is compatible with the Philips Indoor Positioning

system, which helps both shoppers and retailers

by providing dynamic routing for faster order

picking or analyzing shopper traffic.

Philips LED

BoschSAP & Apple

Page 8: Mobile World Congress (MWC) 2017 Highlights

mm1 – The Consultancy for Connected Business

Internet of ThingsNetworks and alliances enable even more IoT projects

8

Sigfox

In only 4 days, Sigfox rolled

out its network in a nature

reserve in South Africa for a

rhinoceros tracking project.

Deutsche Telekom

Deutsche Telekom announced its

commercial launch NB-IoT in Germany in Q2

2017, followed by the Netherlands in 2017,

and will expand in Austria, Croatia, Greece,

Hungary, Poland, and Slovakia in 2017.

LoRa network

A LoRa network for a Brazilian mine was

installed. A single base station covers up

to 8 miles into the galleries beneath the

surface.

Ericsson & Comau

Ericsson announced the signing of a

collaborative agreement with Comau (the

industrial automation product, systems

and services company) to explore the

potential of 5G in smart manufacturing.

AT&T

AT&T will become the exclusive reseller of

Current’s intelligent sensor nodes operated

through GE’s Predix IoT platform in the U.S.

and Mexico.

The two companies HPE & Tata

Communications are set to build what they are

calling the largest long-range LoRa network

for the Internet of Things in India.

HPE/Tata

Page 9: Mobile World Congress (MWC) 2017 Highlights

mm1 – The Consultancy for Connected Business

Internet of ThingsSmart Home solutions evolve further, but were limited this year

9

MINE comes with an integrated set of

three mood-scents and automatically

releases a specific scent according to

your specific mood. The current mood

is estimated by various algorithms and

can be adjusted through an app.

The connectivity enables machine

learning to better adopt to user’s

moods and allows automatic orders for

refill fragrances.

The Fluidra Connect is a system for

connected swimming pools and garden

appliances. Fludria is well established

global company for pool equipment

and shows a good example of business

evolution with IoT.

The app allows users to monitor,

control and maintain water quality,

pool lightning and temperature. It can

connect other garden appliances like

watering systems and lights. Remote

service function can be enabled for the

local dealer.

Fluidra ConnectMine

The Ara by Kolibree, a French start-up,

is designed to help the user with

advices when brushing their teeth. The

app tracks date, time, duration and

even parts of the mouth when it is

used and warns the customer, when it

is not used properly.

A gamification gimmick in the app then

evaluates and rates the performed

work, motivating children to put more

effort into oral hygiene.

Kolibree Ara

Page 10: Mobile World Congress (MWC) 2017 Highlights

mm1 – The Consultancy for Connected Business

Connected CarKey brands enhance their services, whilst new players enter niches

10

The Uber-owned company

Otto, which was purchased

recently, is aiming to enter

the long-haul freight market

and offer a freight hauling

service using autonomous

trucks. Otto offers the

needed technology to retrofit

existing trucks and enable

autonomies driving on US

highways.

Robocar unveils their autonomous, driverless Race

Car. Just two weeks ago, the company conducted

their first test race on a closed loop on Buenos Aires’

streets which ended in a crash.

Roborace Race Car

Otto

• Huawei & Vodafone are taking a shot at using cellular technology to

connect cars to each other, to people, and to roadside infrastructure.

Concepted with the support of Audi, the idea is to improve safety and

the driving experience. It relies upon tech called ‘Cellular V2X’ with

sharing sensor and camera data.

• Seat introduced the digital combined instrument “virtual cockpit”

which is supposed to launch in 2018/2019. It includes real-time traffic

forecasting and recommends routes. In summer 2017 Seat will launch

their new Drive App for iOS in Germany.

• Mercedes is presenting its new “smart ready to share” service which

allows drivers to share their car with friends and family. Additionally,

Mercedes is working on a system to find free parking spaces on a map.

• Intel presented 5G integrated in BMW’s roof antenna, showing an

extremely fast data transfer which is important for autonomous driving.

Huawei & Vodafone, Seat, Mercedes, Ford, BMW

Page 11: Mobile World Congress (MWC) 2017 Highlights

mm1 – The Consultancy for Connected Business

Robots & DronesRobotics further evolving, starting to act more autonomously

11

DJI’s newest drone is a customized version of the movie-

focused Inspire 2 model, sporting mounts compatible with

the early model’s cameras, including the 30x optical zoom

Zenmuse Z30 and the XT thermal imager. The device is

weatherproofed (with a waterproofing rating of IP43) and is

designed for scouting out dangerous conditions.

The M200 has the ability to closely inspect objects like wind

turbines and oil rigs to spot infrastructural issues and help

plan maintenance.

Pricing is not yet announced (and largely dependent on

configuration), though it will be more than the Inspire 2,

which starts at $3,000.

Huawei is working on cell towers that

boost GPS data and pass it to the drone,

while also providing wireless charging

stations to extent battery life, and

compensate GPS interference from

buildings.

In the future, the company hopes that

wireless charging will be good enough that

the drone won’t need to land at all.

Ford unveiled its concept of an electric

self-driving delivery van that can launch a

fleet of drones to pick up and drop off

packages in hard-to-reach places.

The concept is called “Autolivery” and is

geared toward solving the last-mile

challenge in delivery, specifically the last 15

meters between the delivery truck and the

drop-off.

“Autolivery”

Cell Towers Charge DronesDJI’s M200

Page 12: Mobile World Congress (MWC) 2017 Highlights

mm1 – The Consultancy for Connected Business

Smartphones & TabletsNokia returns to market, ZTE announced the world’s fastest phone

12

Nokia 6

Nokia is back and announced a series of new

devices, including a revived 3310. Nokia’s

high-end device comes with a 5.5-inch full HD

display, Snapdragon 430 chipset, 32GB of

internal storage and 16MP rear cam at €229.

LG G6

LG squeezed a 5.7-inch screen on to a

handset that feels like it's been built for a

5.3-inch screen. With a bigger battery,

32GB on-board storage, two cameras with

13MP on the front and back and a QHD+

display with an 18:9 aspect ratio.

The Sony Xperia XZ

Sony is focusing on developing its XZ brand

into a premium smartphone. The Sony Xperia

XZ comes with an outstanding slow motion

function (960fps), 4k Display with a HDR-alike

function, Snapdragon 835 chipset, Android

7.1.1 and a top-end water resistance.

Huawei P10

A rather limited upgrade to a major

player. It comes with a fingerprint

sensor on the front, a Kirin 960 chipset

and an updated camera with 12MP.

ZTE Gigabit

Announced to be 'the world's fastest

smartphone'. Download speeds of 1Gbps,

thanks to 'a Pre5G Giga+ MBB solution'. The

ZTE Gigabit is a prototype at the moment, but

shows what the company is capable of.

Moto G5

Motorola confirmed the Moto G5 and the

moto G5 Plus a new budget handset from

parent company Lenovo. Both models feature a

Dual-Sim and an exchangeable battery. It will

be released in March this year starting at €199.

Page 13: Mobile World Congress (MWC) 2017 Highlights

mm1 – The Consultancy for Connected Business

The A5's pulsing, customizable LED

backside can become a music

visualizer or be themed to match

your wardrobe. The back is

replaceable with a speaker or add-on

battery, bringing last year's modular

concept down to affordable phones.

Compared to other sub-$200

phones, the A5 LED sticks out in

design and fun.

Smartphones & TabletsAlcatel with fun phone, BlackBerry holds on to physical keyboard

13

BlackBerry presented a full-keyboard

phone with competitive hardware

specifications. The battery life can

stretch to two full days because of

the 3,505mAh battery. Upfront is a

4.5-inch display running at a 3:2

aspect ratio.

The KeyOne is set to launch in

multiple markets in April at $549.

The 6X ProKit-Edition is a bundle

that Honor has put together based

on feedback from customers. It will

comes with a selfie stick, head-

phones, 4GB of RAM and 64GB of

internal memory instead of the 32GB

in the normal version.

The ProKit will be available soon and

retail for about $337.

BlackBerry KeyOneAlcatel A5

Samsung did not unveil its flagship

smartphone Galaxy S8, but

announced the presentation date

and teased the audience with a short

video for the release on 29th March.

The graphic showed a bezel-free

phone, indicating a new design

language by Samsung.

Samsung Galaxy S8 Honor 6X ProKit

Page 14: Mobile World Congress (MWC) 2017 Highlights

mm1 – The Consultancy for Connected Business

Lenovo extends their convertible

portfolio with an entry level device:

The Intel Atom X5-Z8350, 2GB RAM

and 64GB storage are included in the

basic version of this tablet and can

be doubled on demand.

Prices have not officially been

announced yet, but experts expect a

price around 250€.

Smartphones & TabletsConvertibles have replaced the laptop

14

Porsche Design’s first venture into

laptops is a high-end Surface Book.

Starting at $2,495, the Book One

comes in a sleek, all-metal Porsche

Design body, with a Kaby Lake Core

i7 and multiple ports: Thunderbolt 3,

USB-C, USB-A, and microSD.

Its swiveling, detachable, high-res

screen delivers more flexibility than

many other laptops.

Samsung’s Galaxy Book is equipped

with Windows 10 and an Intel

processor. The convertible Galaxy

Book has two separate surfaces – for

private and business use – that can

be switched with one wipe to the

side. By turning the keyboard back,

the display automatically switches

into tablet mode.

Galaxy Book

Porsche Design BookLenovo Miix 320

Alcatel presented a range of tablets,

including the Plus 12, which is

optimized for mobile working. It has

a 12-inch screen in a metal housing

and uses Windows 10.

Features such as a fingerprint sensor

or micro-HDMI port, which are well

known from business laptops, are

also included.

Alcatel Plus 12

Page 15: Mobile World Congress (MWC) 2017 Highlights

mm1 – The Consultancy for Connected Business

WearablesSmartwatches further evolve, but lack of innovation

15

Sony's prototype Xperia Ear are noise-

canceling earphones that let you pick

up on traffic sounds or people's voices,

without having to take it out of your

ear canals. The combination of two

special acoustic conductors and driver

units beam sound directly in your ear

canal.

Furthermore, the Xperia Ear will be

equipped with ‘Agent’, Sony’s own

voice assistant that competes with ‘Ok

Google’ and ‘Alexa’ by Amazon.

The LG Watch Sport is a fitness watch.

It features a 316L stainless steel case

with a digital crown for navigation. It

measures 45.4 x 51.21 x 14.2mm and

features IP68 water protection and

comes in titanium or dark blue colors.

It comes with a fixed elastomer strap

with an integrated 4G antenna inside,

so it can operate independently of a

smartphone. It has a Qualcomm

Snapdragon 2100 chipset and the

watch also comes in another version

with a few differences, the LG Style.

Huawei’s new smartwatch is launching

in March in two versions: the normal

and the “classic” version. The watch

includes a GPS module and heart rate

tracker. It will run on Android Wear 2.0

The Watch 2 features a LTE modem -

untethered from a smartphone, one

brand new feature of the OS. The

Watch 2 Classic connects through the

smartphone. The normal watch costs

329€ and the Watch 2 Classic 399€.

Huawei Watch 2Sony Xperia Ear Open-

style ConceptLG Watch Sport

Page 16: Mobile World Congress (MWC) 2017 Highlights

mm1 – The Consultancy for Connected Business

Upcoming TrendsAI/Assistants on the rise, communication begins to change

16

Google is taking action to support

carriers to raise their own messaging

channel. RCS enhances messaging and

adds dynamic features like group-

chats, photo sharing and read, received

and typing indicators.

The service will be implement-ted

alongside MMS and SMS in the native

Android Message app. 27 more carriers

have signed up to support RCS to

tackle Apple’s iMessage and the market

leader and Facebook-owned

messaging app WhatsApp.

Following the hype from the CES in Las

Vegas, Google and Amazon continue

their aggressive push for voice

assistants.

Whilst Amazon supports the

implementation of their service ‘Alexa’

in 3rd party devices, Google has

announced bringing ‘Ok Google’ to all

Android devices which equals almost 9

out of 10 mobile smart-phones today.

Plan for the future is to integrate all

communication into one app, including

chatbots. Messaging apps now also

include corporate/brand accounts, ads,

browsers and payment functions.

Companies are looking at messaging

platforms as their primary engagement

for their ‘NG’ 24/7 customer

relationships.

As chatbots will advance, they will be

able to establish a more natural way of

communication with users.

Rich Communications Services

(RCS) The future of messagingVoice Assistants

Preview

Page 17: Mobile World Congress (MWC) 2017 Highlights

mm1 – The Consultancy for Connected Business

mm1 is the Consultancy for Connected Business

17

Founded by experienced McKinsey consultants

▪ 19 years of experience in Connected

Business.

▪ 300+ consulting projects focused on

digital product development.

▪ 60 consultants and a network of external

experts support high-profile clients in

telecommunications, insurance,

automotive, manufacturing and banking.

▪ Unique combination of strategy, product

and technology competence.

Specialized in technology

and business

transformation in the

telecommunications

industry

The Consultancy for

Connected Business

Expanding our scope:

automotive industry,

manufacturing industry,

and banking

Founding of mm1

Technology GmbH

(developing connected

business HW/SW

solutions)

1997

2000+

2007+

2016

Page 18: Mobile World Congress (MWC) 2017 Highlights

mm1 – The Consultancy for Connected Business 18


Top Related