Download - Mobile World Congress 2011 - MWC
Stephen Gay
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Major Themes
Four themes emerged from the keynotes, workshops and personal networking. 1. An eco-‐system 2. Mobile fragmentaSon 3. GlobalizaSon 4. Pioneering space
An eco-‐system: a consistent winning theme. Developing an eco-‐system is a foundaSonal strategy to migrate users between services and devices. (i.e. TwiFer, Google, Vodaphone) Leveraging the cloud and connected services is key.
Mobile fragmenta:on: a massive obstacle for development Device screen size & resoluSon, compeSng OS (Android, iOS, Windows 7), various global channels and an integrated, payment process are the biggest barriers. Focus on popular OS (Android, iOS) is key. HTML5 might be the answer.
Globaliza:on: to win globally requires local understanding. Understanding the markets is key to prioriSzing entry and idenSfying opportuniSes. (i.e. Vodafone m-‐Pesa, Chip & Pin &NFC for Payments) A tremendous investment in resources and dedicaSon is key.
Pioneering space: a risk with huge reward . Developing an integrated global and mobile service has no magic soluSon. (i.e. TwiFer, Android, Groupon) Accessibility via the cloud, sharing data, and partnerships are key. Failure might be part of the process.
Areas of Interest
Android. Everywhere!
• The Star of the Show!
• Complete Android saturaSon.
• App demos ranging from games, mobile payments to enterprise soluSons.
• Developers are passionate.
Eric Schmidt, Google
• Vision: Future for the masses, not the elite. 2 billion people will be online like the rest of us.
• Next: Phone can become your memory.
• Strategy : Chrome is keyboard, Honeycomb is touch.
• Shared: Video ediSng app called Movie Studio.
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Tablets. Everywhere!
• One year ago this category didn’t even exist.
• Android tablets & diminuSve sizes.
• RIM, LG, HTC, Samsung, HP…
3D Phones, Arrived
• LG’s new Android device with a glassless 3D display and stereoscopic 3D camera.
• New 3D experiences (and interfaces).
• MoSon sickness.
MicrosoM & Nokia • Steve Ballmer keynote. • Strategy: Nokia partnership
for all smartphones • Shared: MulStasking, IE9,
Hubs, Cloud services • TwiFer, Facebook • Copy & Paste • 93% of customers are
delighted with Windows Phones
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Mobile Money • The Year of Mobile Money • A dedicated pavilion (i.e. a Visa booth, NFC was everywhere).
• Full day workshops + Singapore conference
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Workshops & Keynotes
Workshops
Western Union
02_David Yates
CONSUMER PRIORITIES: CHANNEL AGNOSTIC
• Funds sent immediatelyS • Funds sent immediately• Funds available for pickup immediately
Speed
• Large distribution network• Channel alternatives based on customer preference
Convenience• Channel alternatives based on customer preference
• Trusted brand• Consistent experience – no surprises• World-class service
Reliability
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Key success factors
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Vodafone Money Transfer
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6 Vodafone Money Transfer 20 February 2011
Mobile Money in Afghanistan
01_JanChipchase
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Augmented Reality
Augmented Reality Panel
Consumers in the Clouds
01_Fabrizio_Capobianco
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Fav Quotes • “The internet is replacing the economy of scarcity with the
economy of ubiquity.” Eric Schmidt • “The four pillars of privacy: Constant, Control, Relevance and
Dialog.” Hani Ramzi • “Providing value and transparency to the consumer will bring
greater acceptance for using personal informaSon.” Mihir Shah
• "There's no more privacy..its now just publicy." Gerd Leonhard
• “The markeSng holy grail is to make adverSsing compelling and add real value.” Tom Daly
• "Data is the new oil." Gerd Leonhard
Fav Stats • In a 100 year 1 billion fixed phone lines were adopted. In 20 years 5 billion mobile subscribers were adopted.
• 20% of US smartphone users download 1 app per day • 45% of US consumers say they can be more efficient on mobile broadband saving them money & Sme.
• 32% of US applicaSons were paid for • The most popular app is only a 30M dollar business • 28% of apps are free, represenSng 81% of downloads • There will be 2.6 Billion users of mobile locaSon-‐based services in 2014
