Download - Misfit preso

Transcript
Page 1: Misfit preso

Misfit Wearables

thnghia

Page 2: Misfit preso

History- Founded in 2011 by Sonny Vu, John Sculley and Sridhar Iyengar.

- Before Misfit, Vu and Iyengar were behind IBGStar (the first FDA approved medical device for Iphone).

- Early-day invested by ex-Pepsi president and ex-Apple CEO Sculley.

- Headquartered in San Francisco. Engineer offices located in China and Vietnam.

Page 3: Misfit preso

Products - Shine (launched 2012)- Utilize sensor technology, tracking activity and monitor sleep.

- Funded through Indiegogo (goals reached within 10 hours, finished ~ $846k).

- Elegant design, persistent battery life (5-6 months) and waterproof.

Page 4: Misfit preso

- Positively received.

- Partnered with Victoria’s Secret, Swarovski.

- Named official tracker for Sochi and World Cup 2014.

- Fully waterproof.

- Partnered with Speedo to utilize swimming tracking.

- Shine 2 will be launched in 2016.

Page 5: Misfit preso

Products - Flash (launched 2014)- Similar to Shine, but made from plastic.

- Half the price.

- Lower water resistant (30m compared to Shines’s 50).

- Mixed reviews.

Page 6: Misfit preso

Financial- Around $63M from 5 funding rounds. (7.6M, 15.2M, 40M from Series

A/B/C)

- Revenue undisclosed, but shipped over 1M devices in Q4 2014.

- Huge market for growth (70M devices sold total in 2014 - $7B market).

- Recently acquired by Fossil Groups for $260M.

Page 7: Misfit preso
Page 8: Misfit preso

Secret Sauce- Fashion-oriented.

- Doesn’t greatly compromise activity tracking.

- Price.

- High sustainability, access to cheap HR.

- “We have to get the best talent at the best prices” - Sonny.

- Accessible outside of US market. (⅔ of revenue outside US, mostly China, Russia)

- So far, decent marketing strategy.

Page 9: Misfit preso

Competitor+ Other tracker: Jawbone, Garmin, Mio…

+ Smartwatches: Pebble, Samsung Gear.

+ Young and competitive market.

Page 10: Misfit preso

Thoughts+ Sustainable, steadily generate revenue.

+ Good direction, focus on “wearables”.

+ Depends on its parent company’s partnership and marketing.

- Need to diversify products.

- Need to enhance UX.

- Solid competitors.

Will continue to earn its share in the market!


Top Related