Transcript

Master Data Management for ManufacturingEnterprise Master Data Management

Christopher DwightDirector MDM Field [email protected]

© 2010 Oracle Corporation 2

Agenda

• Master Data Management Defined

• The Need for Master Data Management

• What Can Go Wrong

• Indicators for MDM Challenges

• MDM Solutions

• Where To Start

3

What is Master Data?

Transaction Data[ record of an event ]

In essence, a date/time and a quantity

Definitions according to IDC Research

Reference Data[ Data to classify and reference events ]

Product Type / Account / Cost Center

Master Data[ Enterprise reference data ]

Agreed-to reference data that spans more than one system

4

What Makes Master Data Special?

Transaction

Data

Static – once recorded, transactionsthemselves do not change

Reference

Data

Can change over time, redefining how historical and/or future transactions are classified

Master

Data

Can change over time, changes must be coordinated across multiple systems, timing sensitive

© 2010 Oracle Corporation 5

Master Data Management Defined

"MDM is a set of disciplines and processes

for ensuring the accuracy, completeness,

timeliness and consistency of the most

important types (or domains) of enterprise data

across different applications, systems and

databases, multiple business processes,

functional areas, organizations, geographies

and channels."

Dan Power, Hub Solution DesignsDan Power, Hub Solution Designs

© 2010 Oracle Corporation 6

Agenda

• Master Data Management Defined

• The Need for Master Data Management

• What Can Go Wrong

• Indicators for MDM Challenges

• MDM Solutions

• Where To Start

© 2010 Oracle Corporation 7

Companies

Changing Information Presents a ChallengeMaster Data Facts

• 240 businesses will change

addresses

• 150 business telephone

numbers will change or be

disconnected

• 112 directorship (CEO, CFO,

etc.) changes will occur

• 20 corporations will fail

• 12 new businesses will open

their doors

• 4 companies will change

their name

Source: D&B, US Census Bureau, US Department of Health and Human Services, Administrative Office of the US Courts, Bureau of Labor Statistics, Gartner, A.T Kearney, GMA Invoice Accuracy Study

• 5,769 individuals in the US will change jobs

• 2,748 individuals will change address

• 515 individuals will get married

• 263 individuals will get divorced

• 186 individuals will declare a personal bankruptcy

Individuals

Master data changes at rate of 2% per month.

Products

• On average 20% duplicates in product data

• 90% product introductions fail

• Retailers lost 40 billion or 3.5% of total sales lost each year due to item info inefficiencies

• 60% error rate for all invoices generated

• Global Data Sync will realize 30% lower IT costs

In one hour… In one hour… In one year…

Compounded, 2% monthly change is 27% per year, 61% in two years, 104% in three years!!!

© 2010 Oracle Corporation 8

Report: Top Items by YTD SalesReport: Top Items by YTD Sales

If Only Things Were Simple!If there were only one system, capturing and managing change would be easy!

ETL

BI/

DW

EBS

Prod ID: 910Prod ID: 910--300A02300A02

Type: Mesh ElementType: Mesh Element

Family: AutoFamily: Auto

Last Update: 9/27/2009Last Update: 9/27/2009

Rank Prod ID Type YTD Orders

1 028-3029A09 Screen 12,152

2 A04989-2 Hi-Flow 9,434

3 910-300A02 Mesh Element 8,739

4 02903-390 Hi-Flow 7,543

5 020-29398A TopSpin 7,350

6 020-08002 TopSpin 6,518

7 09203-098 Hi-Flow 6,189

8 M029-1820 PK-Type1 5,152

Single View of Single View of

ItemItem

© 2010 Oracle Corporation 9

Most Organizations Are ComplexChanges occur anywhere and everywhere, leading to information disparity

ETL

ETL

BI/

DW

JDEAPAC

Lawson

LATAMEBS

SAPEMEALegacy

ContractsASCPDemandPlanning

LegacyMktg

Prod ID: 910Prod ID: 910--300A02300A02

Type: Mesh ElementType: Mesh Element

Family: AutoFamily: Auto

Last Update: 9/27/2009Last Update: 9/27/2009

Prod ID: A02Prod ID: A02--02000B02000B

Type: Element, MeshType: Element, Mesh

Family: TrucksFamily: Trucks

Last Update: 11/03/2009Last Update: 11/03/2009

Prod ID: MEProd ID: ME--AA--910910--0202

Type: Mesh ElementType: Mesh Element

Family: AutoFamily: Auto

Last Update: 1/27/2010Last Update: 1/27/2010

Prod ID: C910Prod ID: C910--000000--001001

Type: Mesh ElementType: Mesh Element

Family: AutoFamily: Auto

Last Update: 12/2/2009Last Update: 12/2/2009

US View of ItemUS View of Item EMEA View of ItemEMEA View of Item

Contracts View of Contracts View of

ItemItem

Creating a Creating a ““Top ItemsTop Items”” report report

is easy, but can you really is easy, but can you really

trust the results?trust the results?

Report: Historical Item DemandReport: Historical Item Demand

Rank Prod ID Type YTD Orders

1 028-3029A09 Screen 12,152

2 A04989-2 Hi-Flow 9,434

3 910-300A02 Mesh Element 8,739

4 02903-390 Hi-Flow 7,543

5 020-29398A TopSpin 7,350

6 A02-02000B Element, Mesh 6,518

7 09203-098 Hi-Flow 6,189

8 M029-1820 PK-Type1 5,152

Demand Demand

Planning View of Planning View of

ItemItem

How do I understand How do I understand

my inventory positions my inventory positions

if I cannot identify if I cannot identify

identical items?identical items?

How do I correctly How do I correctly

aggregate demand aggregate demand

signals when each signals when each

business unit has business unit has

different product IDs?different product IDs?

© 2010 Oracle Corporation 10

MDM Manages Ongoing Information ChangeConsolidate, Cleanse, Standardize, Cross-Reference, Govern, and Share

ETL

ETL

Middleware

Application Integration ArchitectureBI/

DW

JDEAPAC

Lawson

LATAMEBS

SAPEMEALegacy

ContractsERP 2DemandPlanning

LegacyMktg

MDM

Global ID: ME910Global ID: ME910--1020 1020

US ID: 910US ID: 910--300A02300A02

Type: Mesh ElementType: Mesh Element

Family: AutoFamily: Auto

Last Update: 2/27/2010Last Update: 2/27/2010

Global ID: ME910Global ID: ME910--1020 1020

DemandtraDemandtra ID: MEID: ME--AA--910910--0202

Type: Mesh ElementType: Mesh Element

Family: AutoFamily: Auto

Last Update: 2/27/2010Last Update: 2/27/2010

Global ID: ME910Global ID: ME910--1020 1020

Contracts ID: C910Contracts ID: C910--000000--001001

Type: Mesh ElementType: Mesh Element

Family: AutoFamily: Auto

Last Update: 2/27/2010Last Update: 2/27/2010

A global, reliable cross A global, reliable cross

reference makes consolidating reference makes consolidating

information from disparate information from disparate

systems both systems both easyeasy and and

accurateaccurate..

Each department and system is sharing the same information Each department and system is sharing the same information ––

easily understand a consistent item definition.easily understand a consistent item definition.

Report: Historical Item DemandReport: Historical Item Demand

Rank Prod ID Type YTD Orders

1 ME910-1020 Mesh Element 12,152

2 A04989-2 Hi-Flow 9,434

3 02092-380 TopSpin 8,739

4 02903-390 Hi-Flow 7,543

5 020-29398A TopSpin 7,350

6 20309-029 Hi-Flow 6,518

7 09203-098 Hi-Flow 6,189

8 M029-1820 PK-Type1 5,152

Global ID: ME910Global ID: ME910--1020 1020

EMEA ID: A02EMEA ID: A02--02000B02000B

Type: Mesh ElementType: Mesh Element

Family: AutoFamily: Auto

Last Update: 2/27/2010Last Update: 2/27/2010

11

Trusted Master Data

Trusted Master Data

What Does MDM Do?

Web ServicesLibrary

Web ServicesLibrary

Publish &SubscribePublish &Subscribe

Transports &Connectors

Transports &Connectors

AuthorizationAuthorization

RegistryRegistry

Profile & Correct

Profile & Correct

History& AuditHistory& Audit

PrivacyMgmt

PrivacyMgmt

Events & Policies

Events & Policies

Import WorkbenchImport Workbench

Identification & Cross-Reference

Identification & Cross-Reference

Source DataHistorySource DataHistory

SurvivorshipSurvivorship

ParseParse

Cleanse & StandardizeCleanse &

StandardizeEnrichEnrich

Manage Decay

Manage Decay

Match & Merge/ Unmerge

Match & Merge/ Unmerge

Roles &

Relationships Party

Vertical Variants

Related Data

Entities

Roles &

Relationships Party

Vertical Variants

Related Data

Entities

MDM provides MDM provides

critical critical data data

management management

servicesservices to to

consolidate, consolidate,

cleanse, share cleanse, share

and govern and govern

key enterprise key enterprise

datadata

These data These data

management management

services services are are

not providednot provided

outout--ofof--thethe--

box by the box by the

Data Data

Warehouse, Warehouse,

BI, CRM, BI, CRM,

ERP, Web ERP, Web

Services, Services,

SOA Suite, SOA Suite,

ODI Suite, ODI Suite,

nor any other nor any other

solutionsolution

© 2010 Oracle Corporation 12

Timeline: Enterprise Information Management

Master Data Management

(MDM)

How do I manage

information across systems?

Fragmented Systems

2010’s

Service Oriented Architecture (SOA)

How do I share data between applications?

Fragmented Systems

2000’s

Data integration tools (ETL)

How to I move data from one system to another?

Fragmented Systems

1990’s

SolutionApproachCore ProblemDecade

Same Old Same Old

ProblemProblem

New New

PerspectivePerspectiveNew New

ApproachApproach

© 2010 Oracle Corporation 13

Agenda

• Master Data Management Defined

• The Need for Master Data Management

• What Can Go Wrong

• Indicators for MDM Challenges

• MDM Solutions

• Where To Start

14

DC 1

Assembly

Plant

Component

Warehouse 1

DC 2

Region 3 Region 4

Customers

Suppliers

Region 1 Region 2

Customers

Component

Warehouse 2

Out of StockSKU 2043828332Hitachi Resistor,

4 Ohm @4 volts DC

New OrderSKU 2043828332Hitachi Resistor,

4 Ohm @4 volts DC

Existing InventorySKU 39482073948

Panasonic Resistor, 4.0 Ω DC 4.0 v

What Can Go Wrong – Excess InventoryThe Often Unrecognized Consequences of Data Fragmentation

Our various component Our various component

sources have no standards sources have no standards

for attributes for attributes –– impossible to impossible to

recognize potential crossrecognize potential cross--

application usesapplication uses

15

DC 1

Assembly

Plant

Component

Warehouse 1

DC 2

Region 3 Region 4

Customers

Suppliers

Region 1 Region 2

Customers

Component

Warehouse 2

Low InventorySKU 2043828332

Hi-Flow Hydraulic Filter

New ProductionSKU 2043828332

Hi-Flow Hydraulic Filter

Existing InventorySKU 39482073948

High Flow Hydraulic Flt

What Can Go Wrong – Excess ProductionThe Often Unrecognized Consequences of Data Fragmentation

Demand SignalSKU 2043828332

Hi-Flow Hydraulic Filter

16

Component

Warehouse 1

Supplier A

Component

Warehouse 2

What Can Go Wrong – Procurement CostsThe Often Unrecognized Consequences of Data Fragmentation

Supplier A Supplier A -- CatalogCatalog

UPC Prod ID Description Price Min Qty

7 91440 00001 8 RK03-23 Lube Fltr Spin-On ADV 3/4x16 3 11/16x5 13/32 G381-A 9.87 10

7 13886 41681 8 S-309-2 Hydro Fltr Twist Lk Gsk 832-3 2mm 4 3/16 x 5 7/8 5.45 12

7 31864 65818 2 LF893a Inline separator, self-bleed, 84µ 1 5/8 x 2 13/16 15 kPa 28.42 6

7 31864 31868 6 LF283c Inline filter, nb, 23 kPa 30 micron element 2 1/16 x 2 7/8 38.48 6

Buyer 2Buyer 1

Supplier C Supplier C -- CatalogCatalog

UPC Prod ID Description Carton Qty $ / Ctn

7 13685 03501 6 B2-01-8 Lube Oil Filter Unit, Spin-On, .75x16tpi 3.38in x 5.10in 12 124.86

7 93148 31083 8 HF20-A Threaded Lube Anti-Drain Valve .75/16 4.23in x 6.20in 10 98.82

7 91868 35560 5 HF90-0 Threaded Lube Anti-Drain 3/4 dia x 16tpi 3.84in x 5.88in 12 84.37

7 15866 00010 8 TS-392 Twist-Lock HFP 4.38in x 4.98in Gasket 930-9 8 68.84

Supplier C

No visibility that No visibility that

these are in fact these are in fact

identical parts by identical parts by

specificationspecification

If I could recognize that If I could recognize that

these are indeed these are indeed

identical, is one of identical, is one of

them a better deal?them a better deal?

Are other buyers in my Are other buyers in my

company buying identical company buying identical

parts? Could we combine parts? Could we combine

our purchases to negotiate a our purchases to negotiate a

better discount?better discount?

17

EMEA DC

US

Assembly

Plant

EMEA

Component

Warehouse

US DC

Region 3 Region 4

Customers

Suppliers

Region 1 Region 2

Customers

US Supply

Warehouse

Request – New ItemPolymer Slew Bearing

8.283in x 4.284in x .382in

No Raw MaterialBackorder 90 Days

Polymer Slew Bearing

Order fulfilledBy EMEA

Error in Conversion

What Can Go Wrong – Order FulfillmentThe Often Unrecognized Consequences of Data Fragmentation

EMEA Has StockPolymer Slew Bearing

EMEA

Assembly

Plant

Order FailsAcceptance

© 2010 Oracle Corporation 18

Agenda

• Master Data Management Defined

• The Need for Master Data Management

• What Can Go Wrong

• Indicators for MDM Challenges

• MDM Solutions

• Where To Start

© 2010 Oracle Corporation 19

Where Does MDM Fit in the IT Landscape?

“We don't make a lot of the products you buy. We make a lot of the products you buy better” circa 1992

Trusted

Master

Data

Trusted

Master

Data

“MDM doesn’t replace demand planning, supply chain planning, order fulfillment or BI. MDM makes these critical functions work better”

© 2010 Oracle Corporation 20

Common Indicators for MDM Challenges

• Product and material information spanning multiple disparate systems

• Multiple IDs or SKUs for the same product across markets, systems, business units or facilities

• Interactions with multiple suppliers with no catalog consistency

• Inconsistent product attribution and/or units of measure across business units, markets, geographies

• Obscured visibility across product lines or business units prevents realization of synergies and efficiencies

© 2010 Oracle Corporation 21

Agenda

• Master Data Management Defined

• The Need for Master Data Management

• What Can Go Wrong

• Indicators for MDM Challenges

• Modular MDM Solutions

• Where To Start

22

Master Data Entities by Domain

Operational MDM Financial & Analytical MDM

SiteProductCustomer

Typical

Somewhat Common

Fringe

Customer(business)

Customer(individual)

Supplier

Vendor

Student

Employee

Citizen

Contractor

Resource

WardInmate

Terrorist

Instrument orInvestment

Product(Finished Good)

Component

Bill of Materials

Service

Package

Promotion

Material

Store

Building

Facility

Market

Distribution Center

DeliveryLocation

Postal AddressProduct Classifications

Sales Territories

Security Structures

Chart of Accounts- Account- Cost Center- Entity

Dimensions

Reporting Hierarchies

Mappings*

*Mappings are often cross-domain, such as product to sales channel

Supplier

Partner

23

Domain Specific Requirements

• Build golden record

• Cleanse and remove duplicates

• Survivorship rules

• Multiple deployment modes

• Integration services

Customer

(Company,

Individual)

• Standardize /

parse address &

phone

information

• Validate

addresses

• Data enrichment

(Axciom, Dun &

Bradstreet)

• Support party

model

• B2C and B2B

Product

(Product,

Material)

Sites

(Store,

Branch,

Facility)

• Site within a site

• Trade areas

• Geocoding

• Manage

geographical

hierarchies

• Map Integration

• Site visualization

• Site lifecycle

management

Financial &

Analytical

Dimensions

All Domains

• Cross-domain

relationships &

mappings

• Visually manage

hierarchies

• Align different

financial

perspectives (US

GAAP, etc.)

• Provide

historical and

future, “what-if”

versioning

• Standardize

product

descriptions &

attributes

• Rich content (e.g.

images)

• Product change

management

• Trading partner

integration (e.g.

1Sync, Transora)

Supplier

(Supplier,

Vendor)

• Supplier on-

boarding

• Supplier self-

service

• Validate

addresses

• Data enrichment

(Dun &

Bradstreet)

• Attribution by

supplier type

Trusted

Master

Data

Trusted

Master

Data

Conclusions:

1) It takes more than an extensible data model to support different MDM domains

2) Enterprise MDM is not a “one size fits all solution”

6 July 2010, Oracle. All rights reserved. Copyright ©24

Master Data

Applications EnterpriseEnterprise

Hierarchies &Hierarchies &

RelationshipsRelationships

(DRM)(DRM)

•• Party (PatternParty (Pattern--

Based) Data QualityBased) Data Quality

•• Product (Semantic) Product (Semantic)

Data QualityData Quality

Fusion Middleware

Application Integration Architecture

MDM Suite

Enterprise-Grade MDM from OracleApplications Approach to Simplify Enterprise IT

Data Quality Tools1

Application Integration Architecture

Solution Components

4

2

3

Enterprise Hierarchies (DRM)

Master Data Applications

Customer Supplier Site ProductCustomer Supplier Site Product

6 July 2010, Oracle. All rights reserved. Copyright ©

Oracle’s Unique Approach

• Oracle is delivering specialized, modular MDM applications

• Additional specialized apps are under development

• Other vendors have taken a “one-size-fits-all” approach

• Oracle’s unique approach has been validated by leading MDM analysts

Domain-Specific Apps Deliver

• Specialized features and capabilities out-of-the-box

• Fully extensible framework• Common platform• Open standards – plug into any

architecture• Deploy the Apps you need

when you need them• Faster time-to-value

Comprehensive Business Context MDM Applications

25

MDM ApplicationsMDM Applications

Customer Supplier Site ProductCustomer Supplier Site Product

• Automate product introduction and manage changes from suppliers via data pools, portal/direct access or product file load

• Stage, approve and enrich product data with external and internal sources

• Master clean & trusted item and supplier/location relationships

• Publish trusted product information across business ecosystem

Product Customer

• Capture attributes and relationships for organizations, people, and households in a rich, industry specific, and extensible data model

• Track the source of customer attributes and view historical customer profiles

• Manage and maintain common understand across systems

• Match, merge, consolidate, enrich and share critical party information

• A complete repository for all location definitions and associated attributes (territory, location, building, store, site, etc.)

• Lifecycle management from prospection, competition analysis, selection & opening to closure

• Physical locations integrated with Google Maps for visualization

SiteSupplier

• Capture attributes and relationships for vendors and suppliers

• Supplier on-boarding management – qualification,

• Supplier self-service portal to register available services, manage contacts, update profiles, etc.

• Out-of-the-box integration to eBusiness Suite procurement modules

6 July 2010, Oracle. All rights reserved. Copyright ©

Tools to Manage, Cleanse and Share Master DataA Complete Framework for Delivery

26

Application Integration Architecture

Pattern-BasedData Quality

• Market leading enterprise hierarchy management solution

• Capture relationships that span business domains, such as well to reservoir, supplier to territory

• Model an unlimited number of alternate views, such as well to service territory vs. well to environmental territory vs. well to legal country

• Capture historical relationships, compare across time, and model future scenarios

Semantic Data Quality

• Cleanse and standardize address, telephone and e-mail information

• Validate and enrich address data for 240 countries

• Enforce country-specific formatting standards for address and telephone

• Parse, translate and standardize names and addresses across 52 languages

• Monitor and protect customer data quality and completeness

Data RelationshipManagement

• Next generation semantic technology is “context aware”

• Recognize, cleanse, match, validate, correct, translate and repurpose product data

• Parse dense and unstructured text to retrieve and standardize meaningful attributes

• Standardize product attributes, classifications, and descriptions

• Translate from and to different languages

Application Integration

Architecture

• Complete integration solution for orchestrating agile, user-centric business processes across your enterprise applications

• Pre–built, sustainable integrations reduce implementation risk and cost

• Application–independent design makes it easy to plug and play new applications

• Open, standards-based architecture accelerates time–to–value

EnterpriseEnterprise

Hierarchies & Hierarchies &

RelationshipsRelationships

(DRM)(DRM)

•• Party (PatternParty (Pattern--

Based) Data QualityBased) Data Quality

•• Product (Semantic) Product (Semantic)

Data QualityData Quality

Application Integration Architecture

2 31 4

6 July 2010, Oracle. All rights reserved. Copyright ©

Enterprise-Grade MDM from OracleA Composite Solution to Deliver Information Alignment

Complete

Application Centric Approach

• Configurable applications vs. a “build your own” toolkit with consulting assets

• Specialized applications vs. “one size fits all”

Pattern-based data quality

Semantic data quality

Enterprise Hierarchy Management

Open

Mix and match with other components

Leverage existing assets

Invest in what you need when you need it

Integrated

Leverage master data in your key business processes

Robust integration architecture

• Leverage pre built business objects, testing framework

• Out of the box integrations delivered as Process Integration Packs

Fastest Time to Value

Lowest TCO

© 2010 Oracle Corporation 28

Agenda

• Master Data Management Defined

• The Need for Master Data Management

• What Can Go Wrong

• Indicators for MDM Challenges

• Modular MDM Solutions

• Where To Start

© 2010 Oracle Corporation 29

MDM Project Motivators

1. Value driven MDM initiative

• Seek out and quantify business exceptions resulting from data inconsistency

2. Implementation driven MDM initiative

• MDM as an enabler for technology investments

• Data standardization and consolidation a critical part of system implementation

3. Organization driven MDM initiative• Rapidly realize synergies across independent business

lines, acquired companies

• Maximize leverage and utilization

© 2010 Oracle Corporation 30


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