Rupert MurdochTom PetersPeter SheahanJohn SymondJohn McGrathPaul CaveSteve VamosAndrew ConnolePeter WilliamsTom PanosCase Studies presentedMarshall WhiteJellis CraigHarcourts Cooper & Co.McGrath Estate AgentsCobden HaysonOuwens Casserly

3

The Concept of Mastery Introduction

4

Mountain View, California, has always been a mail town. In 1857, James W Butterfield made the town a stop for the Butterfield Overland Mail and in doing so made his company the holders of the largest land mail contract yet awarded in the United States. Shy of two hundred years later, this same town is now home to the world headquarters of Google, who in 2004 revolutionised mail themselves, launching Gmail.

Butterfield was an entrepreneur. He enacted change through gumption. Sergey Brin and Larry Page followed Einstein’s advice on mastery: learn the rules, then play better than everyone else. They had one thing in common: doing something best - mastering what they did. Vastly different enterprises, in vastly different times but a common vision.

Mastery itself is difficult to define because it is built of other qualities: innovation; craftsmanship; passion; expertise; leadership; success; and mentoring. Its dictionary definitions are so numerous they bear testament to its complex nature. Despite this or perhaps because of it, great figures in history are indisputably recognised for their mastery, though they might never share a discipline: Sir Christopher Wren’s architecture; Benjamin Graham’s timeless fiscal sense; Steve Jobs’ design; or Elon Musk’s technological innovation are all examples.

‘Master’ describes the very best practitioners in fields as diverse as the visual arts, business to golf. A master is the head of a school, a rank of academic success, an honorific bestowed on those seen to have perfected the game of chess. That tells us mastery might be hard to define but we know it when we see it.

In fact, all this variety only serves to prove that mastery bears common elements. Wherever it is practiced, however it is practiced, we may learn from it. Learning is its key. Two thousand years ago, Julius Caesar told us that practice is the master of all things. Today, Daniel Goleman teaches us that those at the top never stop learning.

Whatever else mastery is, it is endlessly evolving.

3

Everyone thinks of changing the world,

but no one thinks of changing himself.

Leo Tolstoy

4 5

The Speakers Mastery brings together what we believe is the finest line up of leadership experts, coaches and mentors on the planet. Here are the creators of some of the world’s finest businesses, from small to empire, in an intimate workshop environment.

The speakers assembled provide a blend of information and inspiration, describing mastery in all its forms: from Rupert Murdoch’s thunderous capacity to recognise opportunity, to Tom Peters’ brand of revolutionary management thinking; from John Symond’s tireless industry and innovation, through to the purity of Andrew Connole’s passion for his craft.

Surrounded by just 150 of your peers, Mastery is a unique opportunity to get up close and personal with some of the world’s great thought leaders.

8

Rupert MurdochTom PetersPeter SheahanJohn SymondJohn McGrathPaul CaveSteve VamosAndrew ConnolePeter WilliamsTom PanosCase Studies presentedMarshall WhiteJellis CraigHarcourts Cooper & Co.McGrath Estate AgentsCobden HaysonOuwens Casserly

9

Rupert Murdoch An Hour with One of the World’s Greatest Business Leaders

Rupert Murdoch is Executive Chairman of News Corporation, the largest news and information services provider in the English speaking world comprising leading newspapers in the US, Australia and the UK; integrated marketing services; digital real estate services; book publishing; digital education; and sports programming and pay-TV distribution in Australia. He also serves as Chairman and CEO of 21st Century Fox.

In 1954, Mr Murdoch took control of News Limited, whose only key asset at the time was a majority interest in the number-two daily newspaper in Adelaide. In 1960, the Company acquired the Daily Mirror and in 1964, launched na-tional newspaper, The Australian. In 1969, the Company ventured into the U.K. and later purchased The Sun newspaper.

In the 1980s, News Corporation purchased The Times and Sunday Times as well as HarperCollins Publishers, one of the world’s largest and most digitally advanced English language publishers. In 2007, News Corporation acquired Dow Jones & Company, including The Wall Street Journal.

News Corporation purchased Twentieth Century Fox Film Corporation in 1985 and the following year created the Fox Television Stations group, the foundation of FOX

10

Broadcasting Company and FOX Sports. In 1996, News Corporation launched the FOX News Channel — the undisputed leader in 24-hour news service.

Through the acquisition of Consolidated Media Holdings in 2012, News Corporation expanded to include Australia’s number one sports programming provider, FOX SPORTS Australia. News Corporation also owns a majority interest in REA Group.

11

Tom Peters 22 Things Before The First Thing & Getting Things Done

Tom Peters is widely credited with almost single-handedly inventing the public management guru industry. His iconic publication In Search of Excellence was ranked as the “greatest business book of all time” by Britain’s Bloomsbury Publishing. With Bob Waterman, he redefined the way businesses managed themselves, encouraging management to return to a commitment to core drivers: people, customers, culture, action-execution and self-renewal. He is vocal in his commandments to leaders: nurture, enhance, study and act. In ongoing pursuit of excellence, the pursuit is key – you should never think you can’t improve. Under his tutelage, American businesses achieved a renaissance in time when they felt foreign industries were moving much faster. Tom is an advocate for women in business: as leaders, and as controllers of the three quarters of the world’s wealth. He has given well over 2,500 speeches before almost 3 million people. His latest publication The Little BIG Things: 163 Ways To Pursue Excellence, was called “the best management book I have ever read” by leadership guru, Warren Bennis.

12

13

Peter Sheahan Creative Strategies for Turning Challenge into Opportunity

Peter Sheahan is a globally recognised thought leader, having created an international business based on his leadership strategies. He works with the world’s leading brands to inspire innovative thinking and create lasting behavioural change. In his spare time, he’s also a best-selling author and internationally acclaimed speaker. Peter defines the three strongest qualities of leaders as clarity, courage and self-awareness – in his words “I’ve never met one individual who created an amazing company. I’ve met individuals who have great teams.” He was among the first to recognise the significance of the Generation Y trend and urges businesses to be open and responsive to new cultures, styles and trends. He is founder and CEO of ChangeLabs, through which he has executed some of the largest change initiatives undertaken worldwide. In 2012, he was inducted into the National Speakers Association Hall of Fame and received the lifetime achievement Council of Peers Award for Excellence. He has published six books, including international best sellers Flip and Making it Happen, and has been engaged to speak over 2000 times to an audience of more than 300,000 people.

14

15

John Symond The 10 Most Important Things I’ve Learned About Business

John Symond launched Aussie Home Loans in 1992 with a $10,000 loan from his brother. He immediately fundamentally challenged the supremacy of banks in the Australian home lending industry and hasn’t looked back. Aussie is now Australia’s leading mortgage broker with a loan portfolio value over $55 billion. In 2004, he became the first non-banker inducted into the Australian Finance and Banking Magazine’s Hall of Fame. As Executive Chairman of Aussie, John further disrupted the credit industry in 2005 with his introduction of a low-rate credit card and is positioned to do the same with his recent venture in car and personal loans. He is an Australian business icon, recognised for his services to the industry with a Member of the Order of Australia. Last year, he was awarded the Gold Harold Humanitarian Award for his ongoing philanthropy in children’s causes and charities. The Australian Financial Review listed him eighth in a poll of the most influential business, economic and political leaders of the past 60 years.

16

17

John McGrath 5 Key Leadership Strategies & Building a Great Brand

What turned a lounge room start up into Australia’s fastest growing real estate brand? Here’s the first tip: it’s actually not all that complex. John McGrath’s distinct leadership, industry insights and strategies now lead a real estate group that last year sold more than $10 billion of residential property. He is a steadfast proponent of the customer-centric business model, seeking constantly to innovate through service and technology. He manages a high performance team, actively maintaining a constructive, progressive culture to retain the best people. Nailing the brand and design are crucial to giving his customers the confidence they’re making the right choice in listing with McGrath Estate Agents. McGrath Estate Agents began as a single office in Paddington in 1988. Under John’s leadership, it has grown to comprise over 55 offices through a franchise network.

John has also written three best selling books about success, leadership and real estate.

In 2008, he received the Woodrow Weight OBE Lifetime Achievement Award for his contributions to the real estate industry.

18

19

Paul Cave Against All Odds: The Creation of the BridgeClimb Dream

Through his own brand of entrepreneurship, Paul Cave arrived at a position unique to any other business: he could take people over one of the most iconic structures in the world. In 1998 he established BridgeClimb which has now taken more than 3 million people over the iconic Sydney Harbour Bridge. But it didn’t happen easily. BridgeClimb was the prize for unwavering dedication to a good idea. A decade of consultation with state and federal governments, community and conservation groups and experts on safety, logistics, heritage and media; ten years of research and planning. But when it launched, BridgeClimb was the first business of its kind anywhere in the world. Paul is chairman and founder of BridgeClimb and in 2008 winner of the Australian Tourism Award for Major Tourist Attractions. Prior to BridgeClimb, he founded and created the Amber Group, which became Australia’s largest tile and paving retailer. He sold the company to staff in 1996.

He is a member of the Order of Australia and winner of an Ernst & Young National Entrepreneur of the Year and National Australian Export Heroes Award. Paul donates 100% of his speaking royalties to charity.

22

23

Steve Vamos Leadership in a Fast Changing Connected World

Steve Vamos has more than thirty years experience in the Information Technology and online Media industry. Steve serves as a non-exec Director of Telstra (appt Sept 2009) and as Chair of Australian start-up (now NY based) Reading Room Inc, a social network for book lovers. He is the founder and President of the Society for Knowledge Economics a not for profit think tank. Steve is also an Advisory Board member of the UTS Business School.

He served as a non-exec Director of Medibank Private (Oct 2011- Mar 2014) and David Jones (Jun 2012-Feb 2014). From Jan 2007 to Sept 2008 Steve lead Worldwide Sales and International Operations for Microsoft’s Online Services Group. He was responsible for the organization’s international business in more than 30 countries around the world. Steve was CEO of Microsoft Australia and NZ from 2003 to Jan 2007. From 1998 to 2002, Steve was CEO of ninemsn, the online JV between Microsoft and Australian media industry leader, Publishing and Broadcasting Ltd. Other roles he has held include, VP and MD of Apple Computer APAC (1996 to 1998), MD of Apple Computer Australia (1994 to 1995) and 14 years with IBM Australia. The AFR has twice included Steve in the top five listing of the most influential members of the Australian technology industry.

24

25

Andrew Connole A Sourdough Journey: The Sonoma Bakery Story

The Sonoma story is one of passion and a dedication to craft that grew a family bakehouse into a business empire. From its humble beginnings in country NSW, Sonoma Baking Company now counts six cafes across Sydney, employs a team of 200 and supplies to the city’s best restaurants, including: Quay; Aria; and Icebergs. Andrew credits his success to a dedication to his craft and to customers; trying to be the best, not the biggest. In the late 1990s, Andrew, his brother and their father took over an old family bakehouse in Bellata, country NSW. A passion for bread from its wood-fired oven led him, to study under San Francisco master baker, Chad Robertson, using sourdough ovens in continuous use since the 1840s. Sonoma now produces over 30,000 loaves a day, possible only through two things; hard work and never, ever comprising on quality.

26

27

Peter Williams Opportunities in Digital Innovation: Keeping Pace in the Digital World

The massive paradigm shift to online business means digital initiatives are the driving force for innovation. Peter Williams has been at the forefront of this change as Chief Edge Officer for Deloitte Centre for the Edge AU and founder of Deloitte Digital. His expertise combines Cloud, Mobile, Social and Data – core innovations that will drive the real estate industry in the future. He is a recognised thought leader and practitioner in digital innovation, having worked with internet technologies since 1993. He has been the Chairman of Deloitte’s Innovation Council since 2004 and has worked with boards and senior executives of many companies helping them understand and adapt to the rapidly changing digital environment. He is an Adjunct Professor at RMIT and leads the newly formed Australian chapter of the Centre for the Edge, a Silicon Valley Applied Research Centre chaired by two technology luminaries, John Hagel III and John Seely Brown, which has as its mission to identify and explore emerging opportunities related to big shifts not yet on the senior management agenda.

28

29

Hell, there are no rules – we’re trying

to accomplish something here.

Thomas Edison

30 31

Marshall White Established for more than 50 years, Marshall White & Co are recognised as the leading authority in prestige real estate sales in Melbourne. They’ve built their success off a passion for innovation and change, which saw them pioneer drone footage and video content in Australia. They’ve driven further success through strategic alliances with partners like The Age, NAB and the Real Estate Results network.

Presented by Marcus Chiminello

Ouwens Casserly Success begets success. In 2011, Alex Ouwens and Nathan Casserly, the top two Harcourt agents in Australia, launched Harcourts Ouwens Casserly Real Estate. Within two years, they were the number one franchise in South Australia. In February 2014, they transitioned that driving success into their own independent outfit: Ouwens Casserly which now has three offices, over 50 staff and more than 1000 properties under management.

Presented by Alexander Ouwens Nathan Casserly

32 33

Cobden & Hayson Cobden & Hayson are a testament to the power of expertise. By investing themselves in Balmain and its surrounding areas and adopting an internet presence well ahead of their competitors, they’ve achieved remarkable results. Last year Cobden & Hayson were market leaders, with 40% market share amongst the top 5 agencies in the area, the four highest priced auction sales in Balmain, responsible for 30% of all Balmain area residential sales over $2 million and 70% of residential sales over $4 million.

Presented by Matthew Hayson

Jellis Craig Jellis Craig has been a dominant Melbourne agency since 1991, supporting an unwavering commitment to employing the very best industry professionals with innovative digital offerings in the Jellis Craig ezine and their insights-driven Annual Property Review. It ensures a level of service that guarantees client relationships endure for decades, not days. Jellis Craig invest themselves in their local communities, supporting local schools and sporting groups and maintaining active support of Breast Cancer Network Australia.

Presented by Nick Dowling Richard Jellis

34 35

Harcourts Cooper & Co.

Cooper & Co is New Zealand’s leading Harcourts franchise, having started in 1991 as Martin Cooper’s one man operation out of Dunedin. Its growth since has been spectacular: last year it represented a 34% market share in New Zealand’s premium North Shore market and its ambitious international vision is almost singly responsible for the interest China’s VIP buyers now have in New Zealand property. Its 11 offices and team of 300 are driven by their commitment to technological innovation, constant training and attention to detail.

McGrath Estate Agents

McGrath Estate Agents are Australia’s fastest growing real estate company, dedicated to providing exceptional customer service. Since the launch of their franchising model in 2007, the company has expanded to over 55 offices, all hand-picked and provided with industry best training in marketing, technology and systems. The proof is in the pudding: McGrath Estate Agents last year traded over $7 billion of residential property.

Presented by Martin Cooper

Presented by John McGrath Geoff LucasMatt Lahood

3736

Mastery is great, but it’s not enough. You must

be able to change course without a bead of sweat

or remorse.Tom Peters

38 39

Tuesday 15th JulyLeadership, Culture, Technology

Program Day 1

42

8.00 - 8.45 John McGrath

8.45 - 9.30 Marshall White Case Study

9.30 - 10.45 Tom Peters

10.45 - 11.15 Morning Break

11.15 - 12.00 Ouwens & Casserly Case Study

12.00 - 1.15 Peter Sheahan

1.15 - 2.15 Lunch

2.15 - 3.00 Andrew Connole

3.00 - 3.45 Peter Williams

3.45 - 4.30 Cobden Hayson Case Study

4.30 - 5.15 Steve Vamos

43

Program Day 2

Wednesday 16th JulyBrand, Marketing, Growth

44

8.00 - 8.45 John McGrath

8.45 - 9.30 Jellis Craig Case Study

9.30 - 10.45 Tom Peters

10.45 - 11.15 Morning Break

11.15 - 12.00 Cooper & Co. Case Study

12.00 - 1.15 Rupert Murdoch

1.15 - 2.15 Lunch

2.15 - 3.00 Paul Cave

3.00 - 3.45 John Symond

3.45 - 4.30 McGrath Case Study

4.30 - 5.15 Group Discussion & Summary

45

Event Sponsor

Platinum Sponsor

Gold Sponsors

48