Mastering Email Deliverability with Marketo & 250ok
March 30, 2015
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Housekeeping
• We will send out the slides and recording after the webinar concludes
• Please type questions in the chat box to be answered in the live Q&A session after the webinar
• Feel social? Use #mktgnation, @marketo in your posts!
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Today’s Speakers
Kristen KaighnSr. Product Marketing
Manager, Marketo
Greg KraiosFounder/CEO, 250ok
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What does email deliverability even matter?
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It matters!
2.5 Billion Email Users
66%consumers have made a purchase online as a
result of an email marketing message
33%of workweek spent
in email inbox
4,300% ROI seen from
email marketing
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Your email never even gets to the intended inbox
PREVIEW
1
Top Email Marketing Challenges
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Your email never even gets to the intended inbox
Your email does not look the way you intended across all devices and email clients
Top Email Marketing Challenges
2
1
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Your email never even gets to the intended inbox
Your email does not look the way you intended across all devices and email clients
You don’t know why your email went into spam
Top Email Marketing Challenges
3
2
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1 Seed-list based Inbox Monitoring before sending
2Email Rendering across
email clients and devices before sending
3Design reports for images
and links analysis and spam checking
250ok DEMO
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Email Deliverability Power Packs include:
Inbox Monitoring Tests
Email Rendering Tests
Seedlist-based inbox monitoring covering ISPs across the globe
Delivery confirmation of emails delivered to inbox, spam or missing
Email delivery reporting to track inbox, spam, and missed percentages
Breakdown of specific email deliverability issues by campaign
Average inbox, spam, and missed delivery rates benchmarking dashboard
Email preview across 30+ email clients and mobile devices before sending
Comprehensive design reports that include images and links analysis
Spam reporting
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Key Takeaways
1Undelivered emails
can have a big impact!
3Look into the
future by testing before sending!
2How your email looks
matters to your customers!
Questions?
