Download - Marketing your ecommerce site
Marketing your Ecommerce site
Research! - understand the
market
• Competitive Analysis / Industry Analysis– Industry analysis - define the strategy– Competitive analysis - look at the competitors
– Ask yourself:
Do I know who my target audience are and what they like?
If not you may need to do some more research.
Research! - understand the
market
BrandingSay what you do
• What are we offering?• What makes us different?• Delivers the message clearly• Confirms your credibility
5
Branding is fundamental to a business
• Corporate value• Vision and consistency• Clear communication
Branding
6
Best Global Brands
• Coca Cola
• Microsoft
• Intel
• Nokia
• Disney
• McDonald’s
• Mercedes
• BMW
7
What they have in common
• Passionate brand identity
• Consistent visual approach
• Clear brand attributes
• Usually category leaders
Branding• Professional
• Logo
• Brand image
Pricing• Competitive pricing
Pricing• Competitive pricing
• Knowing the market
Pricing• Competitive pricing
• Knowing the market
• Anticipate trends
Pricing• Competitive pricing
• Knowing the market
• Anticipate trends
• Watch the competition
Pricing• Competitive pricing
• Knowing the market
• Anticipate trends
• Watch the competition
• Offer more
QUALITY IMAGES |DESCRIPTIONS
GREAT IMAGES SELL
Images
QUALITY IMAGES |DESCRIPTIONS
ALT TEXT | URLS | VIDEO
Images
Alt text is the text that pops up when you mouse over the image
QUALITY IMAGES |DESCRIPTIONS
ALT TEXT | URLS | VIDEO
Images
Clear |short |punchy
Transparent |Honest
Revise v benchmarks
Descriptions
Descriptions
Descriptions
Information
• Offer unbiased information
Viso Marketing visomarketing.com 07512986501
Information
• Offer unbiased information• Become a resource
Information
• Offer unbiased information• Become a resource• Be the expert
Design
• Beautiful design sells
Viso Marketing visomarketing.com 07512986501
Design
• Beautiful design sells• Good design commands a premium
price
Viso Marketing visomarketing.com 07512986501
Design
• Beautiful design sells• Good design commands a premium
price• Invest in design
Viso Marketing visomarketing.com 07512986501
Design
• Beautiful design sells• Good design commands a premium
price• Invest in design
Viso Marketing visomarketing.com 07512986501
Test it –
Products |Concepts| Descriptions> Focus groups
Test it –
Products
Concepts
Descriptions Focus groups
Promotion
FB|TW|YT |Blog |Reviews
Gifts |keywords |Linking
Update
Regular new items |Speling |Check competition | Comments
Comments from
customers are
like free surveys!Update
Regular new items |Spelling |Check competition | Comments
Testimonials
………….…boost your sales 30 to 50% instantly by using customer testimonials.
Call to Action
Create actionable Calls to action
Call to Action
Create actionable Calls to action
Check it
• Research• Branding• Pricing• Images• Descriptions• Information
• Design• Test it• Promotion• Update• Testimonials• Calls to Action
Viso Marketing visomarketing.com 07512986501
Viso Marketing visomarketing.com 07512986501
Thank you !
Any questions ?
just give me a call !