Download - Marketing Tools & Strategies
Marketing CluesINTRODUCTION
How do you target your customers?
3 Factors to target customers
• Content/Product• Interest• Timing
Content/Product
Evergreen Selfie Trending
• Evergreen
Content can never can go out of fashion.Examples : History, General Knowledge, Technology, Science, etc.
• Trending
It is seasonal and comes for a specific period of time. Great potential in terms of huge traffic but for a short span.Examples: Current Affairs, Sports News, Movies or TV Serials.
Selfie
People share their self-clicked photos rather than sharing mutual interests.
Could lead to a negative impact as people might stop reading your posts.
Ways to help increase traffic
• Newspaper – Articles, Journals etc.
• Samples - Read related article samples from the web giving an edge to pull out a relevant article pertaining to the subject which will enhance the traffic and Alexa Ranking of your website.
Interest
Ways to manage?
• Prepare CategoriesCategory• Create ListsListing
Timing
Sharing things online can be scheduled according to your preference. Some tools for the same can be :
Native feature Facebook Page Post Scheduling TweetDeck for Twitter Third party tools Postyfy
SEO/SEM & BRANDING
Social Platforms
Create Lists Create Cards Schedule Posts
Analytics: Engagements and Impressions
Youtube
Scope on Youtube
• Upload demo videos• Create lists• Use cards , annotations & spotlight
Importance of Structured Data
(Cont…)
Many thanks