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Page 1: Marketing Global

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Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn

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Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn :

Ayfnbc ynf imtziqf tzfareaf ofmizafbcrianef enriznfaecnfo/ wf mæq fooæbio tzcaiqc bi ixtczrfaeñn u ooi`f f iqrfz

mæq beziarfminri enwcoyazfbf in iofmjeinri bi of mizafbcrianef bcmåqreaf

bi yn tfíq bfbc.

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Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn 1

Io Mfzliren` Enriznfaecnfo iq io

biqimtiöc bi of farewebfb bi ni`caecqbeqiöfbf tfzf tofnifz io tziaec bi winrf

u of tzcmcaeñn bi ocq tzcbyarcq uqizweaecq bi of imtziqf gzinri f ocqacnqymebcziq c yqyfzecq in mæq bi yn

tfíq/ tcz mibec bi afnfoiq bi

beqrzejyaeñn ftzctefbcq/ acn io gen bi

cjriniz yreoebfbiq.

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F qy wi{ of MizafbcrianefEnriznfaecnfo qi acmtcni bi;

MFZLIREN@ BIIXTCZRFAEÑN.

MFZLIREN@MYORENFAECNFO

MFZLIREN@@OCJFO

Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn 2

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Mizafbcrianef bi Ixtczrfaeñn.

• Ayjzi fvyioofq farewebfbiq bi mizafbcrianefenwcoyazfbfq ayfnbc ynf imtziqfacmizaefoe{f qyq tzcbyarcq gyizf bio mizafbc

jfqi (bcmåqreac%/ u ayfnbc ocq tzcbyarcq qcnimjfzafbcq bi yn tfíq f crzc.

Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn 9

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Mizafbcrianef bi Ixtczrfaeñn.

• Qyq tzenaetfoiq farewebfbiq qcn;

 ‑ Enwiqre`faeñn bi Mizafbcq.

 ‑ Birizmenfaeñn bi ofq fbftrfaecniq bi ocq

tzcbyarcq f ocq tfíqiq biqrenc.

 ‑ Beqiöc u qioiaaeñn bi afnfoiq bi beqrzejyaeñn.

Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn 7

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Mfzliren` Myorenfaecnfo

• Iq ziqyorfbc bio biqfzzcooc myorenfaecnfo biofq imtziqfq.

• Qi inafz`f bi biqfzzcoofz iqrzfri`efqrzcteafoe{fbfq f afbf tfíq bcnbi qi hfenqrfofbc of imtziqf myorenfaecnfo/ rcmfnbcin ayinrf ocq fqtiarcq tcoíreacq/ oi`foiq/

bimc`zægeacq u ayoryzfoiq bio tfíq in ayiqreñn.

Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn 0

 

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Mfzliren` @ocjfo

• Ofq imtziqfq acn ctizfaecniq enriznfaecnfoiqacnqebizfn vyi ofq ctczrynebfbiq tfzf hfaizyqc bi iacncmífq bi iqafof i enaziminrfz qy

acmtirerewebfb/ qcn mfq `zfnbiq qe qi tyibinmfnikfz tfzf enri`zfz u azifz iqrzfri`efq bimizafbcrianef f iqafof @ocjfo.

8Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn

 

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Iwcoyaeñn bio Mfzliren` @ocjfo

Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn 5

 

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Irftfq bio Mfzliren` Enriznfaecnfo.

Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn 64

Czeinrfaeñn bi of

ixrinqeñn bio

Mizafbc

Bcmåqreac.

(Bcmiqrea mfzlir 

ixrinqecnczeinrfrecn%

Of imtziqf bcmåqreaf jyqafixrinbiz of winrf bi qyq tzcbyarcqhfaef ocq mizafbcq ixrzfnkizcq.

Tfzf oc`zfzoc iq niaiqfzec ooiwfz fafjc wfzefq faaecniq u ftcufzqi inoc vyi qi acncai acmc mfzliren`enriznfaecnfo/ tizc qy tzeczebfbiqræ in io mizafbc bcmåqreac u

acnqebizf ofq winrfq ixrzfnkizfqacmc ixrinqeñn jinigeaecqf bi ofctizfaeñn in beahc mizafbc.

 

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Irftfq bio Mfzliren` Enriznfaecnfo.

Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn 66

Czeinrfaeñn bi

MizafbcqMyorebcmåqreacq.

( Myorebcmiqrea 

mfzlir 

czeinrfrecn%

Ofq imtziqfq acn iqrf czeinrfaeñnbeqiöfn ynf iqrzfri`ef bimfzliren` begizinri tfzf afbf tfíqu qcn acncaebfq acmc imtziqfqmyorenfaecnfoiq.

 

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Irftfq bio Mfzliren` Enriznfaecnfo.

Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn 6:

Czeinrfaeñn bi

Mfzliren` @ocjfo.

(@ocjfo 

Mfzliren`

Czeinrfrecn%

Of farewebfb bi Mfzliren` iq fnewio `ocjfo/ qi`minrfnbc iomynbc acmc qe gyizf yn mizafbci ebinregeafnbc f ocq acnqymebcziqacn niaiqebfbiq u biqicqqemeofziq.

 

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Iqrzfri`ef bi Mizafbcrianef @ocjfo

• Iq beqiöfbf tfzf yntzcbyarc/ qizweaec c ynfimtziqf binrzc bi yn

qcoc mizafbc mynbefofjfzafnbc myahcqmizafbcq c tfíqiqqemyorænifminri.

61Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn

 

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Iqrzfri`ef bi Mizafbcrianef @ocjfo

• Fvyí/ io zirc bi ofimtziqf iq vyi ofiqrzfri`ef gynaecni tfzf

myahcq mizafbcq.• Fqí vyi/ of

mizafbcrianef `ocjfo iqof ûoremf tfzri in io

biqfzzcooc bi ofmizafbcrianefenriznfaecnfo.

62Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn

  

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Iqrzfri`ef @ocjfo bi Åxerc.

• Of iqinaefiqrfnbfze{fbf tfzf qizziaczbfbc tcz qyq

tzcbyarcq bi gczmf`ocjfo/ zfbeaf in iotinqfmeinrc ixtziqfbctcz Tiriz Bzyliz;

69Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn

 

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Iqrzfri`ef @ocjfo bi Åxerc

,Iqrfnbfze{faeñn

-

,Fbftrfaeñn Ocafo

-

Iqrzfri`ef biMfzliren`

@ocjfo igeaeinri

67Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn

 

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Iqrzfri`ef @ocjfo bi Åxerc u Ixtfnqeñn.

Foefn{fIqrzfrå`eaf

Gyqecn(Miz`iz%

Fbvyeqeaeñn(Favyeqerecn%

Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn 60

 

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Foefn{fq Iqrzfrå`eafq

• Ofq zifoe{fn rfnrc ofqimtziqfq bcmåqreafqacmc ofq

enriznfaecnfoiq.• Ofq imtziqfq

enriznfaecnfoiq reinbinf zifoe{fzof tcz

acnwineinaef myryf biocq qcaecq tcrinaefoiqacn ocq qe`yeinriq geniq;

68Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn

 

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Foefn{fq Iqrzfrå`eafq

• Faaiqc fo mizafbc bi enrizåq.• Ftzinbiz io lncp - hcp u of riancoc`íf bi crzcq

qcaecq bi acnwineinaef.•

Ftzcwiahfz afnfoiq bi beqrzejyaeñn iqrfjoiaebcqin io mizafbc bi enrizåq.• Fhczzfz afterfo.• Iwerfz io zeiq`c in io mizafbc biqacncaebc.

• Ftzcwiahfz ofq iacncmífq bi iqafof.• Iqrfjoiaiz enriziqiq tfzreayofziq inrzi bcq c mæq

qcaecq.

65Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn

 

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Foefn{fq Iqrzfrå`eafq

• Ynf foefn{f iqrzfri`efnc tcbzæ acnazirfzqi qenc oi acnweini f ynf bi

ofq tfzriq/ fynvyi ofcrzf rin`f myahcenrizåq.

:4Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn

 

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Foefn{fq Iqrzfrå`eafq

• Of afzfarizíqreaf tzenaetfo bi iqrf iqrzfri`ef iqvyi afbf imtziqf mfnreini qy ebinrebfbacztczfrewf acmc inrebfb enbitinbeinri/

fynvyi fo`ynfq imtziqfq tcbzæn fbvyezezaeizrcq tczainrfkiq bi ofq faaecniq bi crzcqqcaecq tcz acnwineinaefq acztczfrewfq

(acmtzfq ziaetzcafq%.

:6Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn

 

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• Ofq imtziqfq `ocjfoiq reinin f acnrfz acnfo`yncq enqymcq bi crzcq tfíqiq ixrzfnkizcqftzcwiahfnbc ofq iacncmífq bi iqafof/

zibyaeinbc fqí io acqrc bi tzcbyaaeñn uctizfaeñn i enaziminrfnbc of acmtirerewebfbenriznfaecnfo.

::Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn

 

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Ikimtocq bi Foefn{fq Iqrzfrå`eafq

:1Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn

 

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Gyqecniq u Fbvyeqeaecniq (Miz`iz fnbFavyeqerecn; M'F%

• Fo`ynfq imtziqfqbiaebin fbvyezez u crzfqzifoe{fn yn tzcaiqc bigyqecniq acztczfrewfq/

in `inizfo/ ofq foefn{fqiqrzfrå`eafq qi zifoe{fntcz acnwineinaef myryfbi ocq qcaecq u iq

tcqejoi ooi`fz f ynfayizbc acztczfrewc iniqrf irftf.

:2Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn

 

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Gyqecniq u Fbvyeqeaecniq (Miz`iz fnbFavyeqerecn; M'F%

• Qen imjfz`c/ rfmjeåntcbzæn ooi`fz f iooc qenhfjiz zifoe{fbc foefn{fq

iqrzfrå`eafq bi mfnizftziwef< rcbc bitinbizæbi ofq qeryfaecniqtfzreayofziq.

:9Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn

 

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Ikimtoc bi M ' F

:7Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn

 

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Acmtfzfaeñn bi Imtziqfq;

GFARCZIQ IMTZIQFQ

MYORENFAECNFOIQ

IMTZIQFQ @OCJFOIQ

Aeaoc bi webf bio tzcbyarc Begizinriq irftfq in afbftfíq

Meqmfq irftfq in afbftfíq.

Beqiöc Qi fbftrf f afbf mizafbc Fbftrf qy azerizec fo

biqimtiöc enriznfaecnfo.

Qi`minrfaeñn bio

Mizafbc

•Qi fbftrf f afbfqi`minrfaeñn.•Faitrf of begizinaefzi`ecnfo u nfaecnfo.

• Zigoikf ofq qemeoerybiq`zytfoiq.•Ixtfnbi of qi`minrfaeñnf newio mynbefo.

Acmtirinaef Bcmåqreaf u nfaecnfo Newio @ocjfoAcnqymebcz Tzigizinaef jfqfbf in ofq

begizinaefq nfaecnfoiq.Acnwiz`inaef `ocjfo inrzibiqicq u niaiqebfbiq bioacnqymebcz.

Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn :0

 

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ZIGIZINAEFQ

MFZLIREN@ ENRIZNFAECNFO

Huyn - Qccl Oii Lem

Ib/ AINF@F@I Oifznen`.

:8Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn


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