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Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn
5/12/2018 Marketing Global - slidepdf.com
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Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn :
Ayfnbc ynf imtziqf tzfareaf ofmizafbcrianef enriznfaecnfo/ wf mæq fooæbio tzcaiqc bi ixtczrfaeñn u ooi`f f iqrfz
mæq beziarfminri enwcoyazfbf in iofmjeinri bi of mizafbcrianef bcmåqreaf
bi yn tfíq bfbc.
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Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn 1
Io Mfzliren` Enriznfaecnfo iq io
biqimtiöc bi of farewebfb bi ni`caecqbeqiöfbf tfzf tofnifz io tziaec bi winrf
u of tzcmcaeñn bi ocq tzcbyarcq uqizweaecq bi of imtziqf gzinri f ocqacnqymebcziq c yqyfzecq in mæq bi yn
tfíq/ tcz mibec bi afnfoiq bi
beqrzejyaeñn ftzctefbcq/ acn io gen bi
cjriniz yreoebfbiq.
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F qy wi{ of MizafbcrianefEnriznfaecnfo qi acmtcni bi;
MFZLIREN@ BIIXTCZRFAEÑN.
MFZLIREN@MYORENFAECNFO
MFZLIREN@@OCJFO
Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn 2
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Mizafbcrianef bi Ixtczrfaeñn.
• Ayjzi fvyioofq farewebfbiq bi mizafbcrianefenwcoyazfbfq ayfnbc ynf imtziqfacmizaefoe{f qyq tzcbyarcq gyizf bio mizafbc
jfqi (bcmåqreac%/ u ayfnbc ocq tzcbyarcq qcnimjfzafbcq bi yn tfíq f crzc.
Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn 9
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Mizafbcrianef bi Ixtczrfaeñn.
• Qyq tzenaetfoiq farewebfbiq qcn;
‑ Enwiqre`faeñn bi Mizafbcq.
‑ Birizmenfaeñn bi ofq fbftrfaecniq bi ocq
tzcbyarcq f ocq tfíqiq biqrenc.
‑ Beqiöc u qioiaaeñn bi afnfoiq bi beqrzejyaeñn.
Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn 7
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Mfzliren` Myorenfaecnfo
• Iq ziqyorfbc bio biqfzzcooc myorenfaecnfo biofq imtziqfq.
• Qi inafz`f bi biqfzzcoofz iqrzfri`efqrzcteafoe{fbfq f afbf tfíq bcnbi qi hfenqrfofbc of imtziqf myorenfaecnfo/ rcmfnbcin ayinrf ocq fqtiarcq tcoíreacq/ oi`foiq/
bimc`zægeacq u ayoryzfoiq bio tfíq in ayiqreñn.
Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn 0
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Mfzliren` @ocjfo
• Ofq imtziqfq acn ctizfaecniq enriznfaecnfoiqacnqebizfn vyi ofq ctczrynebfbiq tfzf hfaizyqc bi iacncmífq bi iqafof i enaziminrfz qy
acmtirerewebfb/ qcn mfq `zfnbiq qe qi tyibinmfnikfz tfzf enri`zfz u azifz iqrzfri`efq bimizafbcrianef f iqafof @ocjfo.
8Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn
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Iwcoyaeñn bio Mfzliren` @ocjfo
Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn 5
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Irftfq bio Mfzliren` Enriznfaecnfo.
Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn 64
Czeinrfaeñn bi of
ixrinqeñn bio
Mizafbc
Bcmåqreac.
(Bcmiqrea mfzlir
ixrinqecnczeinrfrecn%
Of imtziqf bcmåqreaf jyqafixrinbiz of winrf bi qyq tzcbyarcqhfaef ocq mizafbcq ixrzfnkizcq.
Tfzf oc`zfzoc iq niaiqfzec ooiwfz fafjc wfzefq faaecniq u ftcufzqi inoc vyi qi acncai acmc mfzliren`enriznfaecnfo/ tizc qy tzeczebfbiqræ in io mizafbc bcmåqreac u
acnqebizf ofq winrfq ixrzfnkizfqacmc ixrinqeñn jinigeaecqf bi ofctizfaeñn in beahc mizafbc.
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Irftfq bio Mfzliren` Enriznfaecnfo.
Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn 66
Czeinrfaeñn bi
MizafbcqMyorebcmåqreacq.
( Myorebcmiqrea
mfzlir
czeinrfrecn%
Ofq imtziqfq acn iqrf czeinrfaeñnbeqiöfn ynf iqrzfri`ef bimfzliren` begizinri tfzf afbf tfíqu qcn acncaebfq acmc imtziqfqmyorenfaecnfoiq.
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Irftfq bio Mfzliren` Enriznfaecnfo.
Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn 6:
Czeinrfaeñn bi
Mfzliren` @ocjfo.
(@ocjfo
Mfzliren`
Czeinrfrecn%
Of farewebfb bi Mfzliren` iq fnewio `ocjfo/ qi`minrfnbc iomynbc acmc qe gyizf yn mizafbci ebinregeafnbc f ocq acnqymebcziqacn niaiqebfbiq u biqicqqemeofziq.
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Iqrzfri`ef bi Mizafbcrianef @ocjfo
• Iq beqiöfbf tfzf yntzcbyarc/ qizweaec c ynfimtziqf binrzc bi yn
qcoc mizafbc mynbefofjfzafnbc myahcqmizafbcq c tfíqiqqemyorænifminri.
61Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn
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Iqrzfri`ef bi Mizafbcrianef @ocjfo
• Fvyí/ io zirc bi ofimtziqf iq vyi ofiqrzfri`ef gynaecni tfzf
myahcq mizafbcq.• Fqí vyi/ of
mizafbcrianef `ocjfo iqof ûoremf tfzri in io
biqfzzcooc bi ofmizafbcrianefenriznfaecnfo.
62Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn
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Iqrzfri`ef @ocjfo bi Åxerc.
• Of iqinaefiqrfnbfze{fbf tfzf qizziaczbfbc tcz qyq
tzcbyarcq bi gczmf`ocjfo/ zfbeaf in iotinqfmeinrc ixtziqfbctcz Tiriz Bzyliz;
69Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn
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Iqrzfri`ef @ocjfo bi Åxerc
,Iqrfnbfze{faeñn
-
,Fbftrfaeñn Ocafo
-
Iqrzfri`ef biMfzliren`
@ocjfo igeaeinri
67Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn
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Iqrzfri`ef @ocjfo bi Åxerc u Ixtfnqeñn.
Foefn{fIqrzfrå`eaf
Gyqecn(Miz`iz%
Fbvyeqeaeñn(Favyeqerecn%
Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn 60
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Foefn{fq Iqrzfrå`eafq
• Ofq zifoe{fn rfnrc ofqimtziqfq bcmåqreafqacmc ofq
enriznfaecnfoiq.• Ofq imtziqfq
enriznfaecnfoiq reinbinf zifoe{fzof tcz
acnwineinaef myryf biocq qcaecq tcrinaefoiqacn ocq qe`yeinriq geniq;
68Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn
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Foefn{fq Iqrzfrå`eafq
• Faaiqc fo mizafbc bi enrizåq.• Ftzinbiz io lncp - hcp u of riancoc`íf bi crzcq
qcaecq bi acnwineinaef.•
Ftzcwiahfz afnfoiq bi beqrzejyaeñn iqrfjoiaebcqin io mizafbc bi enrizåq.• Fhczzfz afterfo.• Iwerfz io zeiq`c in io mizafbc biqacncaebc.
• Ftzcwiahfz ofq iacncmífq bi iqafof.• Iqrfjoiaiz enriziqiq tfzreayofziq inrzi bcq c mæq
qcaecq.
65Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn
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Foefn{fq Iqrzfrå`eafq
• Ynf foefn{f iqrzfri`efnc tcbzæ acnazirfzqi qenc oi acnweini f ynf bi
ofq tfzriq/ fynvyi ofcrzf rin`f myahcenrizåq.
:4Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn
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Foefn{fq Iqrzfrå`eafq
• Of afzfarizíqreaf tzenaetfo bi iqrf iqrzfri`ef iqvyi afbf imtziqf mfnreini qy ebinrebfbacztczfrewf acmc inrebfb enbitinbeinri/
fynvyi fo`ynfq imtziqfq tcbzæn fbvyezezaeizrcq tczainrfkiq bi ofq faaecniq bi crzcqqcaecq tcz acnwineinaefq acztczfrewfq
(acmtzfq ziaetzcafq%.
:6Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn
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• Ofq imtziqfq `ocjfoiq reinin f acnrfz acnfo`yncq enqymcq bi crzcq tfíqiq ixrzfnkizcqftzcwiahfnbc ofq iacncmífq bi iqafof/
zibyaeinbc fqí io acqrc bi tzcbyaaeñn uctizfaeñn i enaziminrfnbc of acmtirerewebfbenriznfaecnfo.
::Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn
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Ikimtocq bi Foefn{fq Iqrzfrå`eafq
:1Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn
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Gyqecniq u Fbvyeqeaecniq (Miz`iz fnbFavyeqerecn; M'F%
• Fo`ynfq imtziqfqbiaebin fbvyezez u crzfqzifoe{fn yn tzcaiqc bigyqecniq acztczfrewfq/
in `inizfo/ ofq foefn{fqiqrzfrå`eafq qi zifoe{fntcz acnwineinaef myryfbi ocq qcaecq u iq
tcqejoi ooi`fz f ynfayizbc acztczfrewc iniqrf irftf.
:2Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn
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Gyqecniq u Fbvyeqeaecniq (Miz`iz fnbFavyeqerecn; M'F%
• Qen imjfz`c/ rfmjeåntcbzæn ooi`fz f iooc qenhfjiz zifoe{fbc foefn{fq
iqrzfrå`eafq bi mfnizftziwef< rcbc bitinbizæbi ofq qeryfaecniqtfzreayofziq.
:9Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn
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Ikimtoc bi M ' F
:7Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn
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Acmtfzfaeñn bi Imtziqfq;
GFARCZIQ IMTZIQFQ
MYORENFAECNFOIQ
IMTZIQFQ @OCJFOIQ
Aeaoc bi webf bio tzcbyarc Begizinriq irftfq in afbftfíq
Meqmfq irftfq in afbftfíq.
Beqiöc Qi fbftrf f afbf mizafbc Fbftrf qy azerizec fo
biqimtiöc enriznfaecnfo.
Qi`minrfaeñn bio
Mizafbc
•Qi fbftrf f afbfqi`minrfaeñn.•Faitrf of begizinaefzi`ecnfo u nfaecnfo.
• Zigoikf ofq qemeoerybiq`zytfoiq.•Ixtfnbi of qi`minrfaeñnf newio mynbefo.
Acmtirinaef Bcmåqreaf u nfaecnfo Newio @ocjfoAcnqymebcz Tzigizinaef jfqfbf in ofq
begizinaefq nfaecnfoiq.Acnwiz`inaef `ocjfo inrzibiqicq u niaiqebfbiq bioacnqymebcz.
Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn :0
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ZIGIZINAEFQ
MFZLIREN@ ENRIZNFAECNFO
Huyn - Qccl Oii Lem
Ib/ AINF@F@I Oifznen`.
:8Iofjczfbc tcz Kyoef Oe{irri Weoof Ryn