Download - Logos: Then and Now
Logos(
Then and Now
What are logos?
Logos are a type of a symbol to represent the identity of the companies.
Why are logos so important?
Because we can remember pictures easier than text, so logos become the brand identities.
Do you believe?Let’s find out
What we call ‘brand identity’
I’ll give you 0.01 second to tell me what the companies
they are.
Ready?
GO!
HYUNDAI
Har¡y Pot¤e¥
NIKON
CADILLAC
Wasn’t it too hard, right?
We can recognise shapes rather than text
What if a company changes its logo?
Will you recognise them?
2014Old
PayPal
2014Old
VISA
2013Old
1999 -1976 (Prototype)
Apple
2013Old
Bing
2013Old
20142013
Did you see some changes?
Did you notice something?
LOL
Why don’t they change their logos differently?
Because…
We have remembered the previous one. It takes time to remember the different one.
If…
Would you install it?
LOL
Logo swops
If so, we won’t remember them, will we?
That’s it
Questions?
All of images are used for educational
purposes.
All of images are the property of the
companies.
Sources
The Brand Colour Swap — Paula Rúpolo | http://www.printsome.com/blog/2013/the-brand-colour-swap-graphic-design
Logos are from Wikimedia Commons
Logos are from Business Insider:
http://www.businessinsider.com/2014-logo-changes-olive-garden-2014-5
http://www.businessinsider.com/best-corporate-logo-changes-of-2013-2013-12
Questions | Derek Bridges | https://flic.kr/p/5DeuzB | CC: BY
McDonald's | _Skynet | https://flic.kr/p/6CWXFT | CC: BY-NC-ND
Joi Ito | Steve Jobs and Bill Gates | https://flic.kr/p/NbX3t | CC: BY
Blue screen of Death | Public Domain
Logos(
