What do youwant to dowith your

LinkedIn profile?

Long-form posts are pretty new to

LinkedIn, and allow users to leverage

the Pulse reader LI acquired last year.

Stream posts live for a moment, but published posts

become partof your profile

“Writing is hard.I don't think I can post that much.”

entercuration

“Wait, though - didn't you say that

stream postsvanish quickly?”

Exactly. If you're not creating

original content (or even if you are), you need frequent

posts to brand effectively