Transcript
Page 1: LinkedIn for Companies. How to use LinkedIn in your Social Media strategy

Linkedin in the Social Media Strategy

LINKEDINHOW TO USE LINKEDIN FOR YOUR SOCIAL MEDIA STRATEGY

Linkedin, not just for job searching!

Cristina SimoneSocial Media Specialist http://it.linkedin.com/in/cristinasimone

Page 2: LinkedIn for Companies. How to use LinkedIn in your Social Media strategy

Linkedin in the Social Media Strategy

AGENDA

• What about LinkedIn• LinkedIn: users, numbers and so on..• LinkedIn profile at a glance• LinkedIn Companies beta

1 Overview2 Careers 3 Products 4 Analytics

• LinkedIn ADV at a glance• LinkedIn: tips and what’s going on• Webliography

Page 3: LinkedIn for Companies. How to use LinkedIn in your Social Media strategy

Linkedin in the Social Media Strategy

WHY SHOULD A COMPANY HAVE A PAGE ON LINKEDIN?

• “It’s not what you know, it’s who you know” (some guy that was wrong)*

• “It’s not who you know, it’s who knows you” (some guy that was right)*

*From the web

Page 4: LinkedIn for Companies. How to use LinkedIn in your Social Media strategy

Linkedin in the Social Media Strategy

WHAT ABOUT LINKEDIN

• LinkedIn has become one of the Big Three in social media (along with Twitter and Facebook);

• It’s a business orientated social networking site: the main use is for business networking and recruitment;

• It’s purely professional based and doesn’t have the fun factor;

• It has similar features to Facebook in terms of “friends” called “connections”, status updates and possibility of ADV;

• Users can interact by using status updates, groups and discussions;

• Users can get recommendations from their connections;

Page 5: LinkedIn for Companies. How to use LinkedIn in your Social Media strategy

Linkedin in the Social Media Strategy

LINKEDIN: USERS, NUMBERS AND SO ON ..

• Users Registered: more than 90 million;• Spanning more than 200 countries and territories worldwide;• About half of users are in the USA;• Top 3 country users: USA – INDIA - UK

Data Source: www.vincos.it;http://press.linkedin.com/about

Page 6: LinkedIn for Companies. How to use LinkedIn in your Social Media strategy

Linkedin in the Social Media Strategy

LINKEDIN: USERS, NUMBERS AND SO ON ..

• Unique visitors (estimated cookies): 98 million• Unique visitors (users): 34 million• Average time on site 8:10

• Gender: 39% female vs 61% male• Age:18 - 24= 26%

25 - 34 = 51%35 - 54= 16%54 - any = 7%

Data Source: Google Ad Planner;www.vincos.it

Page 7: LinkedIn for Companies. How to use LinkedIn in your Social Media strategy

Linkedin in the Social Media Strategy

WHAT ABOUT LINKEDIN

• Without logging in, there is not much to do;

• You can search .. But the results are hidden behind the login ;

• Other tools are hidden in the footer of the page…but are much more useful after logging In;

• Next step…

Page 8: LinkedIn for Companies. How to use LinkedIn in your Social Media strategy

Linkedin in the Social Media Strategy

LINKEDIN PROFILE AT A GLANCE

•..build your profile and customize it!•Add Applications: such as WordPress, Polls, SlideShare, etc;•Join groups and participate to the discussions ;

•Check the completeness of your profile;•Check “Who's Viewed Your Profile?”

My profile: http://it.linkedin.com/in/cristinasimone

Page 9: LinkedIn for Companies. How to use LinkedIn in your Social Media strategy

Linkedin in the Social Media Strategy

LINKEDIN COMPANIES BETA (NEW!) • Companies beta have been launched on April 2010;

• LinkedIn users can follow companies (as on Twitter), and the changes into Company will show up in the homepage stream;

• Companies Pages can be indexed by Google;

• What’s a Company page on Linkedin:– It is essentially a company page visible to all its users;– You may need to log on to your LinkedIn account before viewing the page;– Companies list services, publish videos, create promotions and get endorsements from own

customers/clients/employees;– It’s organized in 4 sections: Overview - Careers – Products (NEW!) – Analytics;

• If the Company page already exists, switch into “Edit mode”• If not go to Companies Home and “Add a Company”

Page 10: LinkedIn for Companies. How to use LinkedIn in your Social Media strategy

Linkedin in the Social Media Strategy

LINKEDIN COMPANIES BETA (NEW!) Before to switch into “edit mode” you need to confirm the email domain of your company (eg. @apple.com; @microsoft.com; etc)

Page 11: LinkedIn for Companies. How to use LinkedIn in your Social Media strategy

Linkedin in the Social Media Strategy

LINKEDIN COMPANIES BETA: 1SECTION, OVERVIEW

• Company page could have information written by a representative of the company, or by demographic & profile data;

• It’s possible to add: – Company description– Logo– Company Specialties– Twitter Account– Company Blog– Basic Information (such as

number of employees, website, Headquarter, etc)

Page 12: LinkedIn for Companies. How to use LinkedIn in your Social Media strategy

Linkedin in the Social Media Strategy

LINKEDIN COMPANIES BETA: 2SECTION, CAREER• Job posting isn’t a free service;• It’s possible to share the job on

other social networks (such as twitter or facebook);

Benefits for users:• To understand the range of

professional opportunities offered at the company;

• To understand the company’s hiring practices;

• To hear employees at the company talk about their experience and learn more about the profiles of other employees at the company.

Just to understand the look and feel of the Career pages in LinkedIn, you could check: IBM ; EBAY.

Page 13: LinkedIn for Companies. How to use LinkedIn in your Social Media strategy

Linkedin in the Social Media Strategy

LINKEDIN COMPANIES BETA: 3SECTION, PRODUCTS• To add a list of product/services such as videos;• other LinkedIn members can provide direct recommendations (the LinkedIn user’s profile image is attached to the recommendation);

Just to understand the look and feel of the Product pages in LinkedIn, you could check: NABA; HP

EDIT MODE LIVE MODE

Page 14: LinkedIn for Companies. How to use LinkedIn in your Social Media strategy

Linkedin in the Social Media Strategy

LINKEDIN COMPANIES BETA: 4SECTION, ANALYTICS

• It offers the opportunity to check for page views and visitors, filter by the sections (overview, careers; product; all pages);

• It offers the possibility to compare analytics of own company with similar companies;

• It offers the possibility to have a lot of information about members that follow our Company:

Page 15: LinkedIn for Companies. How to use LinkedIn in your Social Media strategy

Linkedin in the Social Media Strategy

LINKEDIN ADV AT A GLANCE

• It appears on the LinkedIn.com website, LinkedIn Audience Network, in any of the ad placements on the site, including the medium rectangle advertisement on LinkedIn profile pages and the LinkedIn home page;

• may also be shown in the text link advertisement at the top of the LinkedIn.com home page (images and logos in the advertisement may be omitted from that ad placement)

• Similar to facebook: Ad variation, you can select your target (job function; age; geography:.)

• Pagament: PPC or CPM

Page 16: LinkedIn for Companies. How to use LinkedIn in your Social Media strategy

Linkedin in the Social Media Strategy

LINKEDIN: TIPS AND WHAT’S GOING ON…

• On November 30th, 2010, LinkedIn launched the new share button: an effective way to share relevant professional content with own business network on LinkedIn;

• Map your professional network to understand the relationships between you and your connections;

• Display a LinkedIn Profile or Company profile on the Facebook Page (free app);

• Available on iTunes

Page 17: LinkedIn for Companies. How to use LinkedIn in your Social Media strategy

Linkedin in the Social Media Strategy

WEBLIOGRAPHY

• Where I found info ..

– http://blog.linkedin.com/– http://www.vincos.it– http://www.portentinteractive.com– http://blogs.imediaconnection.com– http://socialmediadiyworkshop.com


Top Related