LinkedIn Company Page Design Update Quick Brief

© copyright Maverick 2012 all rights reserved. No part of this design may be copied or re-produced without the prior consent of Maverick.

04.10.2012

© copyright Maverick 2012 all rights reserved. No part of this design may be copied or re-produced without the prior consent of Maverick.

Summary of changes

• There are prominent visual elements on top of company home and

careers page to showcase the employer brand.

• Company status updates are now above company information on the

company page.

• Status updates now include “Featured Update functionality” which allows

the company to choose the status update to be displayed on top.

• Company information isn’t cut at 300 characters and displayed as 1

single block including Specialties content at the bottom of the page.

• Careers page content includes one sentence, employer brand message

copy placed below the top banner image.

• Navigation is prominent and connects all sub sections (careers,

products, insights) with the company page.

• Body content on all pages are same.

© copyright Maverick 2012 all rights reserved. No part of this design may be copied or re-produced without the prior consent of Maverick.

Home Page Design Updates

Big brand

banner

Prominent

follow button

Company

status

updates are now

above the

company info

content!

© copyright Maverick 2012 all rights reserved. No part of this design may be copied or re-produced without the prior consent of Maverick.

New Company Careers Page Updates

Larger career

Brand banner

Prominent

follow button

Career brand

message

© copyright Maverick 2012 all rights reserved. No part of this design may be copied or re-produced without the prior consent of Maverick.

New Company Products Page (Same)

Prominent

follow button

© copyright Maverick 2012 all rights reserved. No part of this design may be copied or re-produced without the prior consent of Maverick.

Visual element specifications

• Home page banner: 646x220 pixels, PNG / JPEG

© copyright Maverick 2012 all rights reserved. No part of this design may be copied or re-produced without the prior consent of Maverick.

Visual element specifications

• Careers page banner: 974x240 (or smaller) pixels

© copyright Maverick 2012 all rights reserved. No part of this design may be copied or re-produced without the prior consent of Maverick.

Visual element specifications

• Products page banners are same as before: 640x220 pixels

© copyright Maverick 2012 all rights reserved. No part of this design may be copied or re-produced without the prior consent of Maverick.

Examples of new company pages

• http://www.linkedin.com/company/hewlett-packard

• http://www.linkedin.com/company/philips

• http://www.linkedin.com/company/citi

• http://www.linkedin.com/company/american-

express/careers

• http://www.linkedin.com/company/unilever/careers

• http://www.linkedin.com/company/expedia/careers

© copyright Maverick 2012 all rights reserved. No part of this design may be copied or re-produced without the prior consent of Maverick.

More Info from LinkedIn about new design

• New LinkedIn Company Pages rolling to all companies:

http://blog.linkedin.com/2012/10/04/new-linkedin-company-pages-to-all/?sf6424994=1

• LinkedIn introduction to new company pages:

http://blog.linkedin.com/2012/09/06/new-look-for-company-pages/

• Online brochure to new company pages:

http://marketing.linkedin.com/companypages

• SlideShare presentation:

http://www.slideshare.net/linkedin/6-newly-redesigned-linkedin-company-pages

© copyright Maverick 2012 all rights reserved. No part of this design may be copied or re-produced without the prior consent of Maverick.

Thank you

For more information and questions please get in touch:

Sevil Ozer Crespo

sevil@mavad.co.uk