Transcript
Page 1: Library Marketing Words to Avoid

30-Minute Tuesday: Library Marketing Words To Avoid

Jamie MatczakNicolet Federated Library System

Page 2: Library Marketing Words to Avoid

Does this matter?

- Poor wording masks interesting content- Turn people off or away- Can encourage people to act

Page 3: Library Marketing Words to Avoid

Every marketing piece

- What is it? - What does it mean? - Why should people care?

Page 4: Library Marketing Words to Avoid

Today

1. Give an example2. Channel where it shouldn’t be used3. Why4. Better Option

Page 5: Library Marketing Words to Avoid

“Command” Phrases

- Join Us- Be There- Don’t forget

AnywhereWhere?

Page 6: Library Marketing Words to Avoid

Better Option

- Remember - Be the First

Page 7: Library Marketing Words to Avoid

Databases

- Study in 2011 by a librarian- Students asked 6 questions

AnywhereWhere?

Page 8: Library Marketing Words to Avoid

Better Option

- Articles - Information

Page 9: Library Marketing Words to Avoid

Interlibrary Loan

- Same study- 12% understood “ILL”

AnywhereWhere?

Page 10: Library Marketing Words to Avoid

Better Option

- 66% of students preferred “Find Materials Outside CSI”

Page 11: Library Marketing Words to Avoid

Filler Words

Really Pretty Very Kind of

AnywhereWhere?

Page 12: Library Marketing Words to Avoid

Better Option

- Leave them out

Page 13: Library Marketing Words to Avoid

Free

- Free Program- Free Webinar- Free Event

EmailWhere? Anywhere

Page 14: Library Marketing Words to Avoid

Better Option

- Without cost- No charge- Complimentary

Page 15: Library Marketing Words to Avoid

Leader/Leading

- Our library is a leader in…- The South Point Library leads in...

Where? Anywhere

Page 16: Library Marketing Words to Avoid

Better Option

- Show, Don’t Tell

Page 17: Library Marketing Words to Avoid

Contests/Promotions

Facebook Posts

Where?

Page 18: Library Marketing Words to Avoid

Better Option

- Events- Win

Page 19: Library Marketing Words to Avoid

All Acronyms/Initials

LSTAWLAOCLC

Press ReleaseWhere?

Page 20: Library Marketing Words to Avoid

Better Option

- Spell it out

Page 21: Library Marketing Words to Avoid

Long Links

http:www.thislinkisreallylongandnooneisgoingtoreaditorevenclickonitbecauseitissolooooong

Social Media & Websites

Where?

Page 22: Library Marketing Words to Avoid

Better Option

- Shortended link- Hyperlink

<a href="URL">your text</a>

Page 23: Library Marketing Words to Avoid

Too many links

Social Media & Websites

Where?

Page 24: Library Marketing Words to Avoid

Better Option

- Break this up

Page 25: Library Marketing Words to Avoid

Vital

- This workshop is vital to…- This vital program will…- These vital steps will...

AnywhereWhere?

Is my life going to end if I don’t attend a library workshop?

Page 26: Library Marketing Words to Avoid

Better Option

- New- Sale- Now

Page 27: Library Marketing Words to Avoid

Hashtags (#)

- Come to our #cool #library #event tomorrow on how to make #wine at home.

Social MediaWhere?

Page 28: Library Marketing Words to Avoid

Better Option

- Minimal hashtags- Use at the end

#

Page 29: Library Marketing Words to Avoid

Community/Communities

- Libraries build community- Libraries transform communities- Libraries are the heart of communities

PublicityWhere?

Page 30: Library Marketing Words to Avoid

Better Option

- Thank You

- Your/You

Sharpen your computer skills

Page 31: Library Marketing Words to Avoid

Exclamation points

- Frankie the Juggler will be here on Tuesday!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

AnywhereWhere?

Page 32: Library Marketing Words to Avoid

Better Option

- Don’t use them- Use periods- Words convey tone

Page 33: Library Marketing Words to Avoid

Report & Webinar

- Affect email openings

EmailWhere?

< 23 % - Report< 16% - Webinar

Page 34: Library Marketing Words to Avoid

Better Option

- Don’t use them- “News”

Page 36: Library Marketing Words to Avoid

Every marketing piece

- What is it? - What does it mean? - Why should people care?

Page 37: Library Marketing Words to Avoid

Comments? Your Ideas?

Jamie MatczakNicolet Federated Library [email protected]

Facebook, Twitter (travelingjamie)


Top Related