Leveraging Brand Experiences through
Digital Strategies
Leveraging Brand Experiences through
Digital Strategies
Credentials & Case Studies
Developing Content Strategies through Digital Solutions.
Developing Content Strategies through Digital Solutions.
Mobile & Social Networking
Mobile & Social Networking
Licensed PropertiesLicensed
Properties
African InsightsAfrican Insights
EXP DIGI is a marketing agency specialising in using digital strategies to solve real brand-challenges in Africa.
We leverage:• Live Brand Experiences through digital strategies • Develop Content for digital solutions. We are marketers with a digital mindset, not geeks
with a digital obsession.
Who are weWho are weLeverage Live Brand
Experiences
Leverage Live Brand
Experiences
Digital StrategiesDigital Strategies Content for Digital
Solutions
Content for Digital
Solutions
Credentials | May 2011
Through our Brand Experience Engine, we use a: – pre-event– during-event– post-event
digital approach to ensure that people who aren’t even at your event can experience both the event and your brand on the edge of their mobile and or PC screens.
During EventDuring Event
Brand ExperienceEngine
Brand ExperienceEngine
Pre-EventPre-Event
Post--EventPost--Event
Credentials | May 2011
We enhance the experience that people have at your event and forever etch your Brand and the event into their emotional memory.
We drive word-of-relevant-mouth through real and relevant Brand Experiences.
During EventDuring Event
Brand ExperienceEngine
Brand ExperienceEngine
Pre-EventPre-Event
Post--EventPost--Event
Credentials | May 2011
Digital InsightsDigital Insights
• We use our mobile platform to ask questions that are critical to your brand.
• Potentially thousands of your target audience answer almost instantly.
• We give you an insights report that is about business critical knowledge and not just information.
• Ask 10 000 people important questions and get answers back from them in days.
Real and RelevantReal and Relevant
Ask QuestionsAsk Questions Immediate AnswersImmediate Answers
InvolvingInvolving
Credentials | May 2011
Content PlatformsContent Platforms
• We have influenced over 200,000 people to download over 1,5 million branded content items from our own mobile and online platforms.
• We do this by creating content that is so good that it makes them pause.
• We place your brand in all the right places for you to create the right emotions, conversations and relationships with the people you are targeting.
Mobile & OnlineMobile & Online
Branded ContentBranded Content Proprietary Platforms
Proprietary Platforms
Right Conversations
Right Conversations
Credentials | May 2011
DIGI ComprehensiveDIGI Comprehensive
• We use ‘all things digital’ to achieve your brand objectives. – From Facebook to phones, twitter to touch screens, apps to avatars.– We use all that is digitally available to achieve all that is instantly
necessary.– We do this relevant to your budget and to the realities of the target
market.
• We then look at the initial challenge, and measure the performance of the digital solution against it. Simple.
To BudgetTo Budget
Brand GoalBrand GoalDigital SolutionsDigital Solutions
MeasurementMeasurement
Credentials | May 2011
How we do itHow we do it
• Here is the golden thread in all our work. EXP DIGI uses its digital mindset to help brands get their target audiences to – We use our digital mindset to help ensure your audience
see inspired messaging, say something relevant to or about your brand and do something fundamentally important for your brand.
SAY SomethingSAY Something
DigitalMindsetDigital
Mindset
SEE SomethingSEE Something
DO SomethingDO Something
Credentials | May 2011
Where are weWhere are we
Head Office: Johannesburg
Africa Offices: Nairobi, Lagos and Accra
Country Reach: South Africa, Zambia, Malawi, Kenya, Tanzania, Uganda, Nigeria Rwanda, DRC, Cameroon, Gabon, Senegal and Mali.
Across AfricaAcross Africa
Leverage Live Brand
Experiences
Leverage Live Brand
Experiences
Digital StrategiesDigital Strategies
Credentials | May 2011
Case StudiesCase Studies
Credentials | May 2011 | © exp_digi 2011
Credentials | May 2011 | © exp_digi 2011
Credentials | May 2011 | © exp_digi 2011
Credentials | May 2011 | © exp_digi 2011
Credentials | May 2011 | © exp_digi 2011
