Let’s do a Culture Hack on Global Warming*(Winning Ideas, Memes, and Cultural Change)

*A conversation with Joe Brewer

A meme is:

Any idea, story, or behavior that spreads

from one mind to another.

(The “Social DNA” of culture)

The Majority of People

Tiny Portion Acting on Global

Warming

Statement of the Problem:

Most people don’t speak or act on the threat of

global warming.

What is the big “turn off” that keeps the majority

from spreading solutions?

~1,000 Climate Memes

We gathered lots of memes from social media and interviews,

ran them through our ‘rube goldberg’research apparatus...*

Keep going to see what we found!

*http://www.climatememe.org

Global Warming is going to

KILL you!!!!

The future is going to be sh*t...

Shut up and go away!

The Psychological Drivers of Meme Spreading*

*http://www.climatememe.org

(Note the lack of focus on empowerment or solutions.)

These were the unresolved tensions that prompted

people to speak out.

This causes emotional trauma!

(The opposite of what we need)

Imagine if this was your product...

Would it sell as easily as sugar water?

Not likely.

We found these “antidote” memes:

Spread them to heal society!

Answer? Study winning ideas!(memes)

How do we do it?

What is a winning idea?

✦ A benchmark for defining social reality✦ Goes “mainstream”✦ Becomes a widely held belief✦ Building block for other ideas✦ “Lock in” of community resources

A winning idea is (1) a self-reproducing unit of culture that (2) is able to persist in time and (3) draw significant amounts of cultural resources

from the environment.

God as Punisher

An example... the “love meme”

Loving God

Extend to Women and

“Tribal Other”

Extend to Non-HumanCompanions

Extend to Nature

The Majority of People

Tiny Portion Acting on Global

Warming

For global warming look here!

Focus on what spreads well in the mainstream culture.

Learn from it.

Mimic success and spread solutions...

This is a healing “mind virus” that spread well...

What can we learn from it?

Culture Hack a la mode(a recipe for change)

1. Add some healing juju (better memes)2. Stir in social connectivity3. Warm until shared identity rises

Then share with friends!*

*Serves 7-9 billion

This is how we can hack the discourse on global warming.

Wanna play? Let’s do it together!

Text

http://www.changestrategistforhumanity.com