Download - Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines

Social Policies & Governance

linkedin.com/in/jgibbard

Jeff GibbardPresident & Chief Strategist at True Voice Media Adjunct Professor, Speaker, Blogger & Podcaster

@jgibbard

google.com/+JeffGibbard

[email protected]

TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012


Consulting Workshops Resources

March 2011More than 40 companies


Consulting Workshops Resources

ResourcesSlides, Links and Tools Mentioned

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truevoicemedia.com/notes


TRUE VOICE MEDIAThe Social Business Agency

!www.truevoicemedia.com

!215.948.2012

!@truevoicemedia


#SMSSummit

True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012

http://www.truevoicemedia.com

Death by Powerpoint

Stay engaged my friends

RULESInterrupt me Don’t fall asleep Tweet everything I say Tweet about how handsome I am Stay off Facebook Stay off email Call your mother (she worries)

Let’s Dive In

?TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012

What Do You WantFrom Social


Attention


Engagement


Sales

?TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012

How Do You Go About Doing That?


Content Marketing


Community Management


Advertising


#Hashtags


Campaigns


Contests

Best Intentions


What Happens If “It Hits The Fan”


What Happens When “It Hits The Fan”


Should I…?


This Is Why You Need Policies


The Keys to Success★Awareness

★Buy-In

★Preparation


Awareness


The Internet Cannot Be Controlled


The “Streisand Effect”


09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0


Buy In


The Most Effective Policies…

are more about empowering, than restricting.


The Most Effective Policies…

are short, direct, and written in plain language.


Even The Most Effective Policies…

can not protect you 100% of the time.


Preparation


Take a good look in the mirror★What’s the worst thing someone could find out about us?

★What are our industry compliance guidelines?

★What are our industry ethical codes of conduct?

★Are our people adequately prepared to address a situation?

TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012It Could Go Horribly Wrong!

Some Examples Of How

TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012Hijacking

TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012#McDStories


What They Wanted


What Really Happened

#AskJPM


What They Wanted

#MyNYPD


What They Wanted


Here’s What Happened Next…


It Spread


Los Angeles


Chicago


What’s The Worst Thing Someone Could Find Out

About Us?


The Internet Cannot Be Controlled


We Have A Twitter Problem


Maybe You Just Suck

TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012FAILImage Credit: http://www.flickr.com/photos/ateliertoepfer/5149382194/

http://www.flickr.com/photos/ateliertoepfer/5149382194/


FAILThou Sucketh Greatly


Unintentional -vs-

Stupid


Beware The Scheduled Update


Look Into WHY Something Is

#Trending


#WhyIStayed


Some People Just Have Poor Judgement


And Some People Are Just Dicks


The REALLY Bad Stuff

TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012Break Time!

TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012Workshop Time!


Writing Your Policy: Getting Started★What’s the worst thing someone could find out about us?

★What are our industry compliance guidelines?

★What are our industry ethical codes of conduct?

★What’s the most important thing someone should know not to do?

★What do you want people do to online?

★Who are you worried about getting you in hot water? What training do they need?

★In the event of emergency, who should be notified?

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Q & A

Download - Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines

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