JoAnne Buth, President
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INVESTING TO INCREASE
SUSTAINABLE PRODUCTION
• 15.8 million acres of canola harvested
• 11.825 million tonnes of production
• 34.6 bushels per acre average
• 82:18 classic to designer oil ratio
INVESTING TO INCREASE
SUSTAINABLE PRODUCTION
ROI IN 2009
• Bayer’s new state of the art research lab and greenhouse close to Saskatoon brings the company’s canola breeding program together in one facility
• Cargill opens a field research centre near Aberdeen, Saskatchewan to house canola hybrid research and development
• Monsanto breaks ground in Winnipeg on a new research laboratory for Canada
INVESTING TO INCREASE
SUSTAINABLE PRODUCTION INDUSTRY INVESTING IN OUR FUTURE
INVESTING IN YIELD
AND HYBRIDS
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• Pioneer Hi-Bred and Monsanto register new canola varieties with club root resistance and Pioneer Hi-Bred introduces sclerotinia tolerance.
• Oil content and yield increases in new varieties.
• CCC leads the industry to a “quality-based” variety recommendation/registration system and a fast track “interim registration” option.
INVESTING TO INCREASE
SUSTAINABLE PRODUCTION
INDUSTRY INVESTING IN OUR FUTURE
INVESTING TO INCREASE
CONSUMPTION AND VALUE
ROI IN 2009 • Americans increased consumption of canola oil by 13% in 2009.
• 65% of U.S. food processors are sticking with canola oil once they try it – one of the highest retention rates in the industry
• 7 out of 10 U.S. food processors using canola say they are very or extremely satisfied
>
INVESTING TO INCREASE
CONSUMPTION AND VALUE CRUSH CAPACITY SURGES
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LDM Foods, Richardson, Twin Rivers
> Cargill Specialty Canola Oils announced canola oil with 25% less saturated fat than conventional
canola oil.
> Bayer CropScience and Dow AgroSciences continue to develop new higher yielding high oleic canola varieties.
> Dow AgroSciences partnered with Martek Bioscience Corporation to develop canola oil with DHA omega-3.
INVESTING TO INCREASE
CONSUMPTION AND VALUE
NEW SPECIALTY OILS HEAD TO MARKET
INVESTING TO IMPROVE MARKET
ACCESS
• AAFC approves Canola MAP: a proactive global market access plan and Rapid Response Plan to deal with trade barriers
• Export Ready intensifies
• CCC takes a leadership role the push for a Canadian and global policy of low level presence of GM events
INVESTING TO IMPROVE MARKET
ACCESS$9 MILLION INVESTED IN KEEPING
CANOLA MARKETS OPEN
• A 10-year investment in the European market…. T45 is approved. Another step toward the export of Canadian canola to the European Union.
• The Council played a key role in working through issues related to the Canada/European Union trade agreement currently under negotiation, especially on biotechnology
European Union
INVESTING TO IMPROVE MARKET
ACCESS
• China closed its doors to Canadian canola on November 15, 2009 due to blackleg concerns
• The CCC provided input and direction to the Government of Canada and was the link between the industry AAFC, CFIA, DFAIT and the PMO
• The GOC negotiated a “transition” year with limited access to Chinese crushers; negotiations continue..
China
INVESTING TO IMPROVE MARKET
ACCESS
INVESTING TO
IMPROVE QUALITY
INVESTING TO
IMPROVE QUALITY
SUBHEAD
2010 Recommended canola candidates: relative oil yield per acreAssuming check variety yield 40 bu/ac with 44% oil content @8.5% moisture - red reference line
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INVESTING TO
IMPROVE QUALITY
• Breeding, processing and enzymes studies show:
• Breeding for lower fibre levels increases energy levels up to 10% in pigs and 14% in poultry
• Low temperature processing had no positive effect on energy level
• The use of enzymes in poultry diets resulted in a 3% increase in energy
MEAL ENERGY
canolacouncil.org
Focus on Crop Production
INVESTING TO IMPROVE
UNDERSTANDING
Canola Digest
Farmer focused, new editorial
• Influencing governments at all levels• Standing Committee presentations• Canola Clipboard
• SaskCanola outreach event at the Saskatchewan legislature
• Mexican oil promotion with Minister Ritz• New relationship with the Market Access
Secretariat and stronger relationships with the embassies of China, the U.S., Australia and the European Union.
INVESTING TO IMPROVE
UNDERSTANDING
FARM CASH RECEIPTS
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Canola Wheat Linear (Canola) Linear (Wheat)
INVESTING TO INCREASE
RETURNS TO GROWERS
JoAnne Buth, President
