Download - Joadre - overview

Online shop: www.joadre.com/shop

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Joadre is an African-inspired social fashion label with a great purpose. From comfortable fabric designs to stylish

garments, we offer ready-to-wear exclusive fashion for every day use.

African-inspired ready-to-wear fashion is barely accessible

in retail, even in Africa. On the other hand, thousands of African women are trafficked to Europe due to high

unemployment.

Connecting business and social values, Joadre is out to empower women; both our workers producing the fashion

and our customers wearing Joadre.

Joadre was initiated by award-wining social entrepreneur Joana Adesuwa Reiterer. Joadre is managed by an

enthusiastic team of young entrepreneurs - Joana, Paola Fasan, Gina Ani and Richard Stephens Aiwansedo.

„nurturing a gorgeous look starts from the attitude and way

of life, which we reflect in our outwards look“....Joana Adesuwa Reiterer, Joadre CEO.


Thousands of young women are disadvantaged and suffer unemployment. Many try their luck to migrate to Europe,

where they end up as victims of trafficking. Joadre is convinced that every woman should have the chance to live a beautiful

life, therefore, we are happy to connect our business with this great mission of preventing human trafficking.

We train and employ disadvantaged Nigerian women to

produce our fashion goods. By so doing, we give them the tools to rise and design better future prospect for themselves.



We offer affordable fashion with a high social value. From fabric design to finished

garments, we influence every step to give our consumers comfort and a unique look.

We produce dresses, tops and blouses, pants

and skirts, coats and jackets as well as handbags.

Joadre community connects the mind-set with the

outwards looks to create true lasting beauty for every

woman. We are all about creating fashion with a great

purpose and that is why our community focuses to

empower her customers.

We utilize the power of social media communication

to interact with our audience. Primarily capitalizing on

Vlogs as joadre TV and blogs with free „How to“

materials.

Joadre TV is entertaining and empowering. An online

format featuring popular personal developmental

everyday issues aimed to help our customers enjoy a

sustainable life & style they love.

Joadre community creates a lifestyle we call “the

impact-lifestyle”.


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Design: Vienna, Austria Production: Lagos, Nigeria

Management: Nigeria, Austria Distribution: Ecommerce, direct outlet and select stores

CEO: Joana Adesuwa Reiterer Company: Rolemodelx Impact Group GmbH

Photography redits: Magdalena Possert, Markus Van der Man, Joadre

Contact details & information: Telefon: +43 (0) 6503308521

General enuiry: [email protected] Partnership/Investors relation: [email protected]

Media/Press & retail: [email protected] Community, blogs, vlogs, volunteering:

[email protected] www.joadre.com / ATU 63971759


Download - Joadre - overview

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