Download - I've Engaged Now What - A Social Advertising Overview

@tojuliusJulius Solaris

I’ve Engaged Now What???

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Wednesday, 23 November 11

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I am talking to you willing to work with Social Media

1 minutes ago via #GetSocial11 Favorite Retweet Reply



I am talking to you, small business, willing to get social




I am talking to you, person that works in social, desperate to get some results




First: Some Thoughts about Strategy




RT @GuyKawasaki: Don’t focus on some kind of high-level strategy, no one really knows how to use social media yet...




RT @GuyKawasaki: Focus on tactics: Get more followers, make them happy, promote your stuff to them every once in a while...




RT @GuyKawasaki: That’s all you need to know about strategy right now. Read More http://j.mp/GKIStrategy




You can’t do without Engagement via @ExactTarget

9 minutes ago via #GetSocial11 Favorite Retweet ReplyWednesday, 23 November 11


You can’t do without Engagement via @ExactTarget


Desperation

to Sell

-

+



The End Result is What Counts




What’s Your Objective?




Is it:- Traffic?- Revenue?- Awareness (Reach)?- Customer Satisfaction?




I’ll tell you one little secret that works: Social Advertising




It works for:- Traffic- Revenue- Reach




I have no audience I have little time I have limited resources Is this you?




What are my options?

B2C B2B




Good news, you are not alone:3.9$B spend forecast in 2012 by @eMarketer - http://j.mp/fb3usbn




Why is it so great?- Measurable- Accurate- Organic -> Free




Let’s look at a Case Study:Twitter




It’s Measurable: Sample




It’s Accurate:Sample




Delivers Organic Engagement @nielsenwire - http://j.mp/nielsencontext




In Real Life:




In Real Life:

Cost Per Acquisition can be 1/12 of traditional“social media campaigns”




Resourcesbusiness.twitter.com facebook.com/business linkedin.com/advertisingstumbleupon.com/adsads.youtube.com




In conclusion, social advertising is great to grow fast and accurately - it’s the new opt in!




Thank You ツ




Thank You ツ Wait!




Bonus: Google Ads



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Download - I've Engaged Now What - A Social Advertising Overview

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