Download - ITAP Consumer insights: Argentina

ITAP Consumer Insights: ArgentinaITAP Consumer Insights: Argentina

Gifting and Recognition

11© 2014 ITAP International, Inc. All Rights Reserved.

Table of ContentsTable of Contents

Consumer PreferencesConsumer Preferences

Wrapping Giftspp g

A Deeper Divep

The ITAP Advantage: Consumer Needs and MotivationsNeeds and Motivations


Consumer PreferencesConsumer Preferences

T diti l ift i A ti i l d• Traditional gifts in Argentina include:– Bags– SuitcasesSuitcases– Notebook-holders– Watches– Umbrellas– Pens– T-shirts and turtleneck sweaters


Consumer Preferences: Luxury ItemsConsumer Preferences: Luxury Items

A i t h i l d ift dl• An expensive watch is always a good gift, regardless of the brand.

• Pen sets should belong to a definite brand (for g (example, Cross), otherwise they are likely to be regarded as unattractive.A i t f i h b ttl i• An expensive set of wine or champagne bottles is appreciated.


Wrapping GiftsWrapping Gifts

• The preferred colors for wrappings are red, gold and g gsilver. Ribbons and bows are red, green, yellow orblue.

• There is no preference based on gender with respect• There is no preference based on gender with respectto these colors.

• Black and white are colors to be avoided (unless they( yform part of a style… for instance, a “zebra” typedesign.)


Gifts: Rites of PassageGifts: Rites of Passage

• Birthday: An item of clothing is appreciated.y g• Weddings: A wedding gift may range in value

between USD 100 – 200.F l F i d d fl t th i i• Funerals: Friends send flowers to the surviving relatives.


A Deeper Dive: Gift CardsA Deeper Dive: Gift Cards

A ti i l ki d d f d A h• Argentinians love cooking and good food. A voucher (for two people) for a fashionable restaurant, or for a restaurant famous for good cooking, is highly valued by people who are 30 years old or older.

• Many women appreciate a gift card for a spa or any other beauty service (for example one day at a spaother beauty service (for example, one day at a spa including massage).


Snapshot of Argentina’s Cultural

Marieke de Mooij

p gOrientations

applied Hofstede’s framework to the study of consumer preferences.

ITAP’s Culture in the Workplace pQuestionnaire™ (or CWQ), collects data that gives insight into

© 2014 ITAP I i l I All Ri h R dg gconsumer preferences across cultures.

© 2014 ITAP International, Inc. All Rights Reserved.

Drawn from Geert Hofstede’s research, the image above depicts h f A i


the country score for Argentina.

Contact ITAP to

• Access global consumer segments

Contact ITAP to…

Access global consumer segments through ITAP’s global network.

• Gain insight into the cultural values that• Gain insight into the cultural values that inform consumer behavior.M k i f d d i i b t• Make informed decisions about extension and adaptation in global l ti i d t l ti dlocations: price, product, location, and promotion.


Contact me for Q & ACatherine Mercer Bing

Contact me for Q & A

CEO, ITAP International, [email protected]

ITAP International353 Nassau Street, First FloorPrinceton, NJ 08540 USA(W) 1.215.860.5640(M) 1 609 937 1557(M) 1.609.937.1557http://www.itapintl.com

…thank you…


Download - ITAP Consumer insights: Argentina

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