More information and registration details at www.atcevent.com
Name, age, life stage, career Stage, income, socio-
economic, ethnicity, new to NZ, ESOL, exposure to
discrimination, gender, location – current, location
– potential, tech-savviness, use of mobile,
casual/perm, full time/part time, contract vs not,
job level, skill level/qualification,
professional/non-professional, industry, average
tenure in career, tenure in last role, lots of roles
within an organisation vs stayed in same role,
performance in job/desirability, reputation, how big
of a leap is next job, active/passive, urgency of new
job, control over current situation, how much they
need to control current situation, willingness to
settle, financial commitments, reasons for change,
location – potential, freedom to look, current
prospects, career path defined, follow a structured
process (apply, interviews, job), use of social
networks & WOM for job hunting, getting advice from,
when looking, where looking, expectations/surety of
process, research/analytical vs spontaneous, ambition
for career, motivated by doing a good job of current
job, seeks meaning in their job, job key part of
identity, well networked, confidence in ability in
job, approach to change/risk, driven vs lazy –
career, driven vs lazy - job hunting, F2F vs email,
view of recruiters, informed vs uninformed, fearful
vs excited, optimism, what websites.
Name, age, life stage, career Stage, income, socio-
economic, ethnicity, new to NZ, ESOL, exposure to
discrimination, gender, location – current, location
– potential, tech-savviness, use of mobile,
casual/perm, full time/part time, contract vs not,
job level, skill level/qualification,
professional/non-professional, industry, average
tenure in career, tenure in last role, lots of roles
within an organisation vs stayed in same role,
performance in job/desirability, reputation, how big
of a leap is next job, active/passive, urgency of new
job, control over current situation, how much they
need to control current situation, willingness to
settle, financial commitments, reasons for change,
location – potential, freedom to look, current
prospects, career path defined, follow a structured
process (apply, interviews, job), use of social
networks & WOM for job hunting, getting advice from,
when looking, where looking, expectations/surety of
process, research/analytical vs spontaneous, ambition
for career, motivated by doing a good job of current
job, seeks meaning in their job, job key part of
identity, well networked, confidence in ability in
job, approach to change/risk, driven vs lazy –
career, driven vs lazy - job hunting, F2F vs email,
view of recruiters, informed vs uninformed, fearful
vs excited, optimism, what websites.
From this research, we developed six job
hunter personas which we think represent a good cross section of working Kiwis
We asked some important questions, including…
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
How others would view my new job
I get responsibility
The role is a step up in my job/career path
I get to control my own work
The person I will be working for
The people I will be working with
Pay rate or salary package
The culture and values of the company
The actual work I'll be doing
Job security/stability
The company and I will be a good fit
It allows me work/life balance
HOW IMPORTANT ARE THESE FACTORS WHEN LOOKING FOR A NEW JOB?
Not important Not that important Quite important Important Extremely important
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Physical noticeboards
Recruitment agencies
Friends & family
Industry-specific publications/websites
Newspapers
Work contacts (past and current)
Company websites
Job websites
WHICH OF THE FOLLOWING WOULD YOU CONSIDER A PLACE TO FIND OUT ABOUT
NEW JOBS?
Wouldn't use Might use Would use
6 job hunter personas
Highly
Ambitious
‘I’m looking out for
the next opportunity
that’ll take me a
step closer to the
top’
Sought after
specialist
‘Jobs find me most
of the time’
Progressing well,
but…
‘I’m not sure what’s
going to happen
next; I’m seeing
what’s out there
while I wait’
Right for me right
now
‘I’m ready to get
into work again, but
not my career just
yet’
Career tortoise
‘My job isn’t
everything.
I just want to be
comfortable and
working close to
home’
Struggling
‘I need a job, but
it’s pretty
daunting; I just
don’t know where to
start’
#1 insight
Many people aren’t that ambitious.
Consider whether you really want someone who has their eye on another
prize, or would rather settle in and focus on this job.
#2 insight
Job saved searches are good for active and passive
job hunters.
#2 Tip
Be wary of measuring your ad’s success – any ad’s success – solely
on how many applications are coming through for it via your ATS.
Imagine Arnold Schwarzenegger…
#3 insight
People are changed by time and circumstances
#3 Tip
Challenge yourself to throw away perceptions formed in the past,
and why the candidate will have changed
Hey, do you know any good recruiters?
Questions
