Source: IDG Global Mobile Survey 2014

Mobile Evolution:Millennials vs. Generation X

Millennials Generation X 35+ years old18 - 34 years old

tablet tablet

smartphone smartphone

89% 92% 83% 68%

WATCH VIDEO

SOCIAL

87% 70%

Use social networks on your SMARTPHONE

Most visited social networking sites

83%

40%

27%

20%

19%

8%

6%

42%

35%

39%

11%

7%

82%

MULTISCREEN

7%

SHOPPING

When using your SMARTPHONE / TABLET do you use ANOTHER DEVICE / SCREEN at the same time?

Xing

Tumblr

Community forums

LinkedIn

Google Plus

Twitter

Facebook

Xing

Community forums

LinkedIn

Google Plus

Twitter

Facebook

tablettablettablet

smartphone smartphone

65% 65% 60%54%

YESYES

Your SMARTPHONE REPLACED the following:

laptop

desktop

television

NEWS

MAGAZINE

49%

39%

16%

15%

14%

38%

30%

14%

12%

53%

51%

29%

23%

18%

49%

45%

21%

17%

12%

USE SMARTPHONE / TABLET to PURCHASE products or

services

65%63%

66%

51%

tablet