Transcript
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Property owned by :

On the

Supported by

THE BATTLE OF CORPORATE SUREMACY

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Why this Race ?

• The Brave Heart is a Tough ,Exciting ,Adventure Race to Show case India in this case (Karnataka) in its true Splendor to the World .

• It’s a Hard Fought race for 7 days with a lots of action , fun , adventure and discovery.

• 12 Corporate Teams will fight it out to become the First Indian Brave Heart on the Golden Chariot .

• Truly one International race to promote Indias landscape & Beauty where we will open Entrys out to the World from 2013 .

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Why the Golden Chariot ?

• One of the most Picturesque & luxurious trains in Asia .• Showcases the true Heritage ,Culture & Adventure of

India in one great Journey .• The Locations we are touching have opportunities for

Great Treasure Hunts & Tasks .• The Race will be visually the most exotic & a journey

never to forget for a lifetime for participants • All this action & yet at a 5 star hotel kind of luxury

offering on board the Golden Chariot .

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Golden Chariot – Utter Luxury in the Midst of the Exciting Race

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Overview of the event

• The First Race ever where 12 teams of 4 per team will compete their wits out to become the first Indian Brave Heart – on the Golden Chariot

• Teams Travel on the Luxury Train for 7 days & at every destination are given Tasks & Treasure which will need atleast 3 -4 hours to Crack .

• The Teams who manage to crack the Treasure & do the tasks in each city are able board the train to the next destination , the others will have to take the Bus to the next destination .

• Its going to be a tough race and the best team will win.

• Any Corporate or a team of Individuals can participate .

• Each team will be given a 5th player (a celebrity) to participate in the event

• The whole event will be covered by a BBC with an Episode & Repeat airing

• Team members can be part of any company , Individuals and from any country .

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INDIAN BRAVE HEART – CONCEPT

A International race that tests the mental , physical & emotional limits of endurance of teams involved in the show .

a) The Race is a Combination of Navigation, Treasure Hunting & Dare Devil acts.b) The race will be 7 days long and very hardcore.c) Cracking clues, solving mysteries, Treasure Hunt, decoding information; collecting

data, navigate through the journey, Accomplishing special tasks like performing a dare stunt, interacting with locals, Survey some places of Historical and Geographical importance of that particular region.

d) The Team will have to use all its skills to survive the challenge & be ahead of others e) The Team which is Able to Navigate, Crack treasures, Do dares & reach the Final

destination will be Judged Winners .f) The team that gives the most consistent performance in all departments of the

game will end up making the most points & eventually winning the game .

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Teams

• 4 member Team , 1 Celebrity & 1 women among them.• Should be ready to do dare acts (kayaking, rock

climbing, canoeing, paintball. etc)• Every member should be able to drive a vehicle & have

navigation ability• do minor repairs to the vehicle if necessary• good communication skills with the team members • ability to search for information’s in internet and books• Should be able to swim • Teams can be any nationality.

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Cities we will traverse through

• Bangalore • Mysore • Kabini • Belur • Hampi • Badami • Goa

Each destination is Historical ,Exotic & a treasure by itself , so the

Team who is able to Crack this race will truly be the Indian Brave

Heart of this region .

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Dare acts or stunts

Canoeing : Rappelling / Water fall Rappelling: : Rowing / Kayaking:Swimming: Freefall Coasteering : Tyrolean : Rock climbing: Scuba diving:Trekking:Bungee jumping:Hot air ballooning :Night navigation:Horse back riding:Mountain Biking :Survival Challenge :River crossing:Paintballing :

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Clues

1) Crack a Location: Information about a place of Historical importance will be provided. The teams have to gather all information, crack the

clues and reach that particular place. This event will bring focus to some neglected places of historical importance. We can collaborate with the Tourism department for this. Each state will have at least one such location.

2) Puzzle clues : Teams will get pieces of the clue at various locations , they have to put them together and decipher the clue .3) Content clues: content comes in many forms, such as books, laptops ,maps , ect… Teams have to decipher the clues using these .

4) Picture clues : teams are given pictures of a place they have to find it

5) Navigation book clues: will be provided at certain place where teams will need to follow their navigation book for that stage that will guide

them to then next clue & to the next dare . Each clue will lead to the next.

6) Dare clues : Only after a team does a dare stunt will they get the next clue .

7) Topographical clues : Topographical maps will be provided to the teams which will guide them to the next destination .

8) Word Search clues : Teams are give alphabets they have to make as many words as possible and decipher the clue .

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Tasks

• Shortest Distance traveled: A particular origin and destination will be given with certain check points (via certain places). No

map will be provided and the teams have to go off roads. Only the Latitude and Longitude of a certain location and check points will be provided. They have to find the shortest distance from origin to destination going through those check points.

• Time Trails: Shortest time taken by a team to travel between 2 check points, or locations (mostly off-roading )

teams get points according to the time taken .

• Toughest Terrain: Teams have to pass through some tough terrains, like hills, mountains, sand deserts, rivers etc.

based on the difficulty of the terrain they get points.

• Marshal check : TDS (time,distance,speed) the team that is closest to the required time for every marshal check

gets the max points.

• Transportation task : Teams have to transport fragile goods from one location to another . Teams get points

according to the state of the goods at point of delivery . Eg. ( eggs , water bucket , glass bulbs basically things that break very easily . )

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Life line & bonus

• Oracle/ Trinity: Oracle or Trinity is like a god father or a big brother who will help these teams in solving those riddles, clues and who knows everything about all the keys to crack the clues. They can communicate with Oracle through wireless. If a team is unable to crack any clue they can consult him. The Oracle will not reveal every thing, he/she ll just give hints. This option will like last resort life, like a Life Line the teams. They must have to give away some points to consult him.

• Combine cards: At a particular point two teams have to join to together to crack the clue.

• Yield cards : Prevent other teams from crossing that particular point for a certain time period .

• Zip cards: The team can directly go through a task or a dare without performing it . They don’t receive any points for that task/dare .

• Bonus points card : teams can use these to add points to their tally .• Gift cards : team win prizes if they manage to perform certain dare

stunts.

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Application Process

• Apply online or Offline

• Fitness and Medical test

• Ability to Swim , Drive & Navigate

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Time Lines & Venues

• 1st Oct – 8th Oct 2012

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Publicity Plan

• Press Conference in Aug 2012 with the Govt big Wigs & celebrities• Hoardings at prominent locations

• News Paper ads - Times Of India or Deccan herald

• Radio Partner - Radio Indigo & Radio City

• Movie Theatre Ads • Internet Publicity - Google ,Yahoo , Indiatimes , MSN , Orkut ,

Facebook etc also www.indianbraveheart.com• BBC Covering the event & making it to an episode with global

viewership

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BBC or NDTV

• 1nos 30 min Episode of quality programming • With Celebrity Compere traversing the race & following it

bit by bit .• 20 nos 30 secs promos cross programs before airing .• Bumper Breaks , mentions etc• Global viewership & Exposure for the brand

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Continuous Coverage on News Paper/ Radio

• Times of India/DNA continuous coverage on Bangalore Times at the bottom on Page 3 for the Duration of the Race with updates , pics on each day .

• RJs from Radio Station will board the Golden Chariot & deliver live updates from event 5 times a day.

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Main Sponsor - Opportunity

• Naming Rights “ Indian Brave Heart” – on the Golden Chariot• 40% branding across all communication • Integration of Product or Service as part of the Event • Entrance Arches , Backdrops , Runner Boards , Car Stickering • Consumer Promotion that allows consumers to go on a Guided Luxury tour

of the INDIAN BRAVE HEART on the GOLDEN CHARIOT hanging out with the Participants and seeing the Best Luxury tourism India has to offer.

• Event Merchandise for all participants will have Brand logo visible on their Event Jerseys , Gear etc

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Telecom/Mobile

• All clues and Navigation can happen on its network depending on the availability of network in that area , which will be done during Reece.

• Usage of Handsets can be common across all teams & customized applications on the platform can be used to the fullest .

• 2 Winning couples from an SMS campaign can be given a drive of their lives in Picturesque Karnataka on the Golden Chariot for 7 days for free. ( the questions asked can be Related to Golden Chariot & Karnataka Tourism with Clues given)

• We are open to explore Ideas for the same

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Soft Beverage

• Only such Beverage will be seen in all modes of communication , online or on ground .

• Beverage Vehicle will be part of the Squad through the Journey & so the Vehicles will be Filled with these.

• Branding at various points like at places of acts etc

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Clothing

• Will be the Official clothing for the Event , all participants will wear them exclusively .

• All Marshals will Wear the Clothing .

• Official Merchandise will be released .

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Alcoholic Beverages

• All after Parties will have exclusivity of branding, Flow of Liquor .

• Meet and Greets .

• Exclusive Invitations to Parties for consumers after have run promotions.

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Branding On Vehicles , used during event

• Following Slides will give you a Description of Branding on the Vehicles .

• The sample Shows Kingfisher Blue as the Main Sponsor and the rest as Associate and Co Sponsors .

• Similar Template will be designed keeping your brand in Mind .

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Merchandise

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Customizable event for a brand & Contact

• If you think that this event suits your brand and makes sense for you to Invest in it and make it a larger property then email me on [email protected]

• The branding and benefits is totally customizable , according to the Sponsors needs and product .

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Sponsorship

• Title – 60 lakhs plus taxes

• Co Sponsor – 15 lakhs plus taxes


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