Transcript
Page 1: Ibe presentation sept 2011

Engaging building users in energy reduction: the challenge of behaviour

change

Dr Richard Bull

Institute of Energy & Sustainable Development

Page 2: Ibe presentation sept 2011

DE MONFORT UNIVERSITYWorld-class university situated in Leicester, with more than 18,000 students and 3,000 staff, five faculties offering around 400 courses and an annual turnover in the region: £132.5 million

INSTITUTE OF ENERGY AND SUSTAINABLE DEVELOPMENTLeading research institute conducting innovative and groundbreaking research into renewable energy, sustainable development and public engagement. Also run 3 MSc courses.

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THREE CHALLENGES

① The visibility of energy

② Whose behaviour are we trying to change?

③ The challenge of public engagement in the workplace

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①T

he v

isib

ility

of e

nerg

y

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B y i t s n a t u r e , ‘ e n e r g y ’ i s a n a b s t r a c t a n d i n v i s i b l e f o r c e t h a t i s c o n c e p t u a l i s e d o r c o m m o n l y d e f i n e d i n a n u m b e r o f d i f f e r e n t w a y s , f o r e x a m p l e a s a c o m m o d i t y, a s a s o c i a l n e c e s s i t y, a s a n e c o l o g i c a l r e s o u r c e , o r a s a s t r a t e g i c m a t e r i a l . *

* B u r g e s s & N y e ( 2 0 0 8 ) , R e - m a t e r i a l i s i n g e n e r g y u s e t h r o u g h t r a n s p a r e n t m o n i t o r i n g s y s t e m s , E n e r g y

P o l i c y

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(2)Whose

behaviour are

we trying to

change?

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CYBER DISPLAY• Energy Cities represents more than 1000 local authorities

from 30 countries, mainly municipalities• The Display Campaign is a voluntary scheme

municipalities can adopt to demonstrate a commitment to reducing energy consumption of public buildings.

• A key part of the rationale for developing the energy display label was to motivate decision makers towards a common approach for European certification for energy performance of non-residential buildings, and engage municipal energy managers and the general public around the subject of energy and buildings.

• As a project partner, DMU was responsible for evaluating the success of the campaign

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DISPLAY COMMUNICATION ACTIVITIES

• Education/Training programmes • Communication Activities• Internal Communication• Local Energy CYBER Display Days• Schools Programme • Local Press Articles and Media Relations;• Local Communication Materials• Staff Training Workshops

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IMPROVING BUILDING PERFORMANCE

The overall trend is of this set of buildingsmoving ‘Towards Class A.’ By this we mean there is, overall, a increase in higher rating certificates(A C) and a decrease in ratings G-D.

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FINDINGS FROM DISPLAY®• Display® lead to demonstrable increases in building performance and

energy awareness. But . . .

• There is no one single measure or ‘quick-fix’ for moving buildings ‘Towards Class A’.

• The importance and success of Display® is in recognizing that the poster is merely a beginning of the journey ‘Towards Class A’.

Buildings in Display® that improve . . . 1. Invest in multiple refurbishments especially lighting controls and boiler replacement

and avoid using air conditioning;

2. Invest in new types of building controls especially heating controls;

3. Have a full time energy manager and voluntary environmental champion;

4. Organized local media campaigns and used creative promotional materials;

5. Attended local and national networking events such as 'national users club event'

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A technical improvement is the result of someone’s behaviour being changed, be it the facilities manager, finance director, energy manager or mayor.

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the aim? To understand the role of ICT in reducing energy consumption of a large scale public building through the design of an ICT interface connecting building users to their electricity consumption.

DUALL

③ The challenge of public engagement in the workplace

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BEYOND INFORMATION PROVISION

• There is a need for a different approach recognising the complexity of user perceptions and understandings (Niemeyer, Petts et al. 2005);

• Combining a bottom-up and top-down approach in order to minimise mixed messages (Owens 2000);

• The value of public engagement (Burgess and Clark 2009; Ockwell, Whitmarsh et al. 2009).

• The importance of context.

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CONCLUSIONS/RECOMMENDATIONS

• Complex issues exist around behaviour change in the workplace, not least – where does responsibility lie for energy reduction & whose behaviour are we trying to change.

• There is a need for more creative and less ‘quantitative’ visualisation tools

• Significant energy reductions can be made through simple measures (consumption in unoccupied hours is a substantial problem)

• Public engagement in the workplace must be ‘fit for purpose’

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Thank you for listening.Dr Richard [email protected]

Twitter: richbull or greenviewdmu


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