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Page 1: Hyundai i20 ppt

Submitted To: Prof. Dhruva

Chak

Submitted By:

Udit Jain

Shruti Mittal

Tarun Mangal

Sonakshi Govil

Vanshika Gupta

Damanjeet Singh

Page 2: Hyundai i20 ppt

Hyundai Motor India Limited (HMIL)

• It is a wholly owned subsidiary of Hyundai Motor Company (HMC) established in 1996

• HMIL is the largest passenger car exporter and the second largest car manufacturer in India.

Page 3: Hyundai i20 ppt

• The Hyundai i20 is one of the most popular hatchbacks that was rolled-out in the Indian market in year 2009.

• The i20 model is now available in both petrol and diesel versions, across 3 engine options i.e. 1.4 L, 1396cc Gamma AT Petrol, 1.2 L 1196cc Kappa Petrol & 1.4 CRDI Diesel Engine.

• The i20 is available in both automatic and manual transmission options, across various trims.

Page 4: Hyundai i20 ppt

MARKET SHARE

In overall passenger vehicle market: 14.27% in FY13

In compact small car market:

Compact car segment is 52% of overall passenger vehicles segment.

Hyundai is on the 2nd position in the market with 22% share.

Page 5: Hyundai i20 ppt

GROWTH AND DECLINE

-26.681%

289.984%

9.909%

32.341%

-77.778%

-6.918% 82.310%

Sales growth/decline in month of June

HYUNDAI

HONDA

MARUTI SUZUKI

VOLKSWAGEN

SKODA

TOYOTA

NISSAN

MANUFACTURER MODEL JUN'13 JUNE'12

GROWTH%(12-13)

HYUNDAI i20 5628 7676 -26.681%

HONDA BRIO 2375 609 289.984%

MARUTI SUZUKI SWIFT 17236 15682 9.909%

VOLKSWAGEN POLO 3200 2418 32.341%

SKODA FABIA 132 594 -77.778%

TOYOTA LIVA 1951 2096 -6.918%

NISSAN MICRA 1989 1091 82.310%

Page 6: Hyundai i20 ppt

SWOT Analysis

Strengths

1. The Quality Advantage

2. A Buying Experience Like No Other

Weaknesses

1. Commodity Price Risks

2. Exchange Rate Risk

Opportunities

1. Limited Competition

2. Potential for expansion

Threats

1. Risk Factors

2. Business Risks

Page 7: Hyundai i20 ppt

CONSUMER BEHAVIOUR ANALYSIS

Preferences across various segments Preferences across various Models

Preferences across various Brands

Ratings on various Features

020406080

100

556065707580

0102030405060

Page 8: Hyundai i20 ppt

Preference across various cars, provided budget is Rs 6-7 lacs.

Page 9: Hyundai i20 ppt

Marketing Strategies

• Hyundai i20 viral campaign ‘Casts a Spell’ Crosses over 1 Million Viewers!

• Exchange offers – Advantage department.

• Festive Discounts

• Goodies and Accessories

• Pickup and drop service(after sale service).

Page 10: Hyundai i20 ppt

Proposed Marketing Strategies

• Event marketing

• Flexible EMI Scheme

• Featuring Hyundai i20 in various movies and TV serials.

• Mobile and online services

• Association with various colleges and institutes through sponsorship.

• Strategic alliance with oil and Gas companies.

Page 11: Hyundai i20 ppt

Increasing customer base

• Product proposals: Introducing CNG

• Special Discount for first time car buyers.

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