How to Use Inbound Marketing & Social Media to Grow Your Business
Rebecca Corliss@repcor
RebeccaCorliss@repcor
Lead
Today’s Agenda
The Inbound Shift
Crucial Role of Content
Grow Social Media as a Channel
Use Inbound to Earn Leads & Sales
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2
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The Inbound Shift1
Inbound Methodology
Critical Role of Content2
Start with
customers’questions
Context +
Context Authority+
25% 75%+
FACT
97%Blogs
attract
more links.
Talk about your industry
NOT YOURSELF
1. Focus on Being Helpful
2. Create Valuable Content to Earn Links
3. Blog Frequently and Consistently
4. Put Calls-to-Action on All Your Content
Grow Social Media As a Channel3
34Pew Research
35Pew Research
Social Proven an Effective Channel For Customer Acquisition
2013 State of Inbound
1. Spread Your Best Content via Social
2. Let Content Grow Your Reach
3. Help Other’s Share Your Content
4. Make it Easy to Follow You
Use Inbound to Earn Leads & Sales4
4.4% of new visitors
convert to sale 91IBM BENCHMARK CYBER MONDAY REPORT, 2011
What can you
OFFERduring the research phase?
1Tweet
Form
Ebook
Lead
Like CTABlogPost
Landing Page
Post CTAProduct Page
Landing Page
Social to Lead Generation Process
1Tweet
Form
Lead
Like CTABlogPost
Landing Page
Post CTAProduct Page
Landing Page
Inbound Gut Check: Will They LOVE It?
Ebook
Social Post Blog Article
CTA
Landing Page
Step-by-Step Example…
1. Use CTAs & Landing Pages with Forms
2. Nurture Inbound Leads with Email
49
3. Add Sales Content When Relevant
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4. Measure & Target Best Channels
Inbound In Review
THANKYOU
RebeccaCorliss@repcor
