Transcript
Page 1: How to Successfully Implement Video In Your Content Strategy

HOW TO SUCCESSFULLY IMPLEMENT VIDEO IN

YOUR CONTENT STRATEGY

Kristen Craft

Director of Partnerships, Wistia

@thecrafty

Hana Abaza

VP Marketing, Uberflip

@hanaabaza

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@wistia @uberflip@Wistia@Uberflip#uberwebinar

Join in on

Twitter

We will send the recording.

Questions? We’ve got answers!

(At the end of the webinar )

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@wistia @uberflip@Wistia@Uberflip#uberwebinar

ABOUT UBERFLIP

We help marketers create,

manage and optimize the content

experience at every stage of the

funnel – no IT required!

Power your content library,

resource center, blog and more.

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@wistia @uberflip@Wistia@Uberflip#uberwebinar

We are:

• Video hosting built for business - 100k customers

• A resource for learning how to make great business video

We are not:

• A video production company or marketing agency

ABOUT WISTIA

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@wistia @uberflip@Wistia@Uberflip#uberwebinar

Ready…action!

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@wistia @uberflip@Wistia@Uberflip#uberwebinar

WHY VIDEO?

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@wistia @uberflip@Wistia@Uberflip#uberwebinar

The % of companies seeing

an increase in organic

traffic, thanks to video

wyzowl, 2015

WHY VIDEO?

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@wistia @uberflip@Wistia@Uberflip#uberwebinar

WHY VIDEO?

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@wistia @uberflip@Wistia@Uberflip#uberwebinar

Builds rapport with your audience

Humanizes your brand

WHY VIDEO?

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@wistia @uberflip@Wistia@Uberflip#uberwebinar

HOW TO BUILD YOUR STRATEGY:

Thinking Outside the Box

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@wistia @uberflip@Wistia@Uberflip#uberwebinar

THE VIDEO BOX

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@wistia @uberflip@Wistia@Uberflip#uberwebinar

VIDEO SHOULDN’T EXIST IN A SILO

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@wistia @uberflip@Wistia@Uberflip#uberwebinar

TIE VIDEO TO OTHER CONTENT STRATEGIES

My Company

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@wistia @uberflip@Wistia@Uberflip#uberwebinar

GOAL: NURTURE YOUR LIST WITH GREAT CONTENT

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@wistia @uberflip@Wistia@Uberflip#uberwebinar

GOAL: SELL PRODUCTS

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@wistia @uberflip@Wistia@Uberflip#uberwebinar

GOAL: RECRUIT TALENTED PEOPLE

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SO…WHAT VIDEOS SHOULD I MAKE?

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THE SPECTRUM

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Start

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Short term, measurable ROI

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Growing more comfortable with video

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ROI = time saved + inbound traffic

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Team is fully on board with video

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Leveraging the emotional power of video

Page 25: How to Successfully Implement Video In Your Content Strategy

@wistia @uberflip@Wistia@Uberflip#uberwebinar

Acknowledge direct ROI will be tough to measure

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@wistia @uberflip@Wistia@Uberflip#uberwebinar

CONVERSION VIDEOS

Product videos

Customer testimonials

Highlight Reel

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@wistia @uberflip@Wistia@Uberflip#uberwebinar

TEACHING VIDEOS

Customer support

Learning portals

FAQs

Blog content

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@wistia @uberflip@Wistia@Uberflip#uberwebinar

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@wistia @uberflip@Wistia@Uberflip#uberwebinar

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@wistia @uberflip@Wistia@Uberflip#uberwebinar

BRANDING VIDEOS

About us

Hiring & company culture

“Non-sequitur” videos

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@wistia @uberflip@Wistia@Uberflip#uberwebinar

“NOW WHAT?”

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@wistia @uberflip@Wistia@Uberflip#uberwebinar

GETTING STARTED WITH VIDEO PRODUCTION

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@wistia @uberflip@Wistia@Uberflip#uberwebinar

• Will I make the right video?

• Can I do it without pro help?

• Will the video look crappy?

• Will I look or sound stupid?

THE FEARS…

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THE CONCEPT

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THE SCRIPT

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THE SETUP

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USE THE CAMERA YOU ALREADY HAVE

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$100 DIY LIGHTS

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GET LOOSE!

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@wistia @uberflip@Wistia@Uberflip#uberwebinar

OTHER CONSIDERATIONS

• In-house vs. outsourcing

• Live-action vs. animated vs. screencast

• Music

• Bumper footage

• CTAs

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@wistia @uberflip@Wistia@Uberflip#uberwebinar

QUESTION TIME!

http://wistia.com/learning

http://hub.uberflip.com

Kristen Craft

Director of Partnerships, Wistia

@thecrafty

Hana Abaza

VP Marketing, Uberflip

@hanaabaza

Page 42: How to Successfully Implement Video In Your Content Strategy

@wistia @uberflip@Wistia@Uberflip#uberwebinar

http://wistia.com/trials/new/uberflip

Try Wistia for Free Try Uberflip for Free

http://get.uberflip.com/wistia


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