Drive more sales
by generating more
Facebook conversations!
tune in to your customers
The Conversation Engine for Facebook is a designed to increase customer loyalty, turn customers into brand evangelists and drive more sales
Content is generated by you or your visitors for other visitors to read, comment and vote on
These conversations and actions breed further engagement via Facebook's viral channels
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tune in to your customers
According to the Altimeter group, brands that engage the most in in social media saw their revenue grow over the past year by 18% while the least engaged brands saw losses of negative 6%.*
The two top brands, Starbucks and Dell are both using crowdsourcing** applications similar Social Intent’s “Conversation Engine” as a centerpiece of their social media engagement strategy.
*http://engagementdb.com **http://bit.ly/crowd101
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tune in to your customers
A scalable, no-hassle hosted platform ◦ No tech investment or management required ◦ Includes ongoing maintenance and bug-fixes
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Multiple levels of Facebook integration ◦ Works as a standalone Facebook app ◦ Can be integrated into your Facebook Fan page ◦ Can also be a stand-alone site w/Facebook Connect
Flexible customization and branding ◦ Look and feel in your branding ◦ Free, contextual ad serving for your products ◦ Customizable features and functionality
tune in to your customers
“Debt Discussions taps into the collective wisdom of Facebook members looking to share ideas on how to get out of debt or save money”
Try it out here: www.bit.ly/equifax
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tune in to your customers
‘Full post’ page (text, links, images/video are possible)
Every post can be shared via FB Wall or email
Save favorites in private list
Users can comment on any post and push comments to their profile & friends’ walls
Example of user comment
Contextual ad (based on topic of post)
Users can vote for posts they think are great, similar to digg.com
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tune in to your customers
Custom Branded Graphic
Friends click on the Post and Are taken to app
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tune in to your customers
Standard User functionality
◦ Submits content (text, images, video, etc.)
◦ Vote on content
◦ Save favorites in private list
◦ Browse submissions by ‘most recent’ – ‘hot’ – ‘popular’ and ‘random’ or ‘popular among friends’
◦ Earns ‘points’ by voting, sharing and submitting
◦ Can share content via Facebook messaging, Wall/Newsfeed and traditional email
Standard Marketer Functionality
◦ Customizable feature set and branding
◦ Advanced usage statistics
◦ Incoming traffic analysis (see which one of your marketing channels are converting the best)
◦ Contextual ad serving
◦ Click-through tracking
◦ Monitoring & Moderation tools
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tune in to your customers
Give visitors a reason to engage with you on Facebook and introduce their friends to your brand
It is a tremendous ‘free’ viral traffic driver for your off-Facebook properties, such as content sites, blogs or eCommerce sites
By engaging customers in content creation, minimal human intervention is required on your part!
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tune in to your customers
Electronics company seeking users to submit tips, tricks and hacks for getting the most out of their products
Entertainment company asking users to submit their funniest videos, jokes or celebrity quotes
Packaged goods company sourcing new product ideas from their customers
Food manufacturer seeking users to submit their favorite recipes using the company’s ingredients
Environmental organizations looking for users to submit ideas on ‘how to live green’
Weight loss: diet & exercise tips, product recommendations (favorite meals, etc)
Cosmetics brand enabling customers to share make-up tips & how to videos
DIY brand enabling users to share their favorite projects
Athletic brand enabling users to share their favorite workout routine
Entertainment brand enabling users to share their favorite music videos
Software retailer enabling users to share their favorite apps (e.g. iPhone, Blackberry, etc.).
Political organizations seeking campaign ideas
New mother/father tips with various stages of pregnancy, the first year and up, product recommendations, diet tips, etc.
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tune in to your customers
Setup (live in 1-3 weeks!)
◦ Custom branding ◦ Custom ad serving ◦ Custom functionality
Maintenance
◦ Tier-1 storage hosting & backup ◦ 24/7 access to reports ◦ Email & phone support
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tune in to your customers
Contact us for a demo today
Vidar Brekke CEO, Social Intent www.socialintent.com http://twitter.com/social_vidar P: (646) 465-2965
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