How to prepare a catchy PowerPoint presentation?
Tips and tricks for an electronic presentation
“Technology”
rastCont
Light text
on a dark
background
Dark text
on a light
background
Pluses:Looks „expensive“ It’s calming
Light on dark
Minuses:Darkened room Powerful data projector
Pluses:Does not depend on lightEasy to read
Dark on light
Minuses: Isn’t it too light?
rastCont
Avoid using
green text
on a red
background …
…and
red text
on a green
background
Disturbing / scary
Problems with contrast
Distracting
Patterned background
… use dark text
on light background
Recommendation…
Fonts using
letters “without heels”
Sans serif Example: Arial
TextTwo types of letters:
Fonts using
letters “with heels”
SerifExample: Times
Pluses:Easier for reading long texts
Serif fonts
Minuses:Looks old-fashionedSmaller (10%)
Minuses:Harder for reading long texts
Sans serif fonts
Pluses:Modern and distinct
Lower case is easier to read THAN THE UPPER CASE
Lower and UPPER case
“Successful industries…linked through vertical (buyer/supplier) and horizontal (common customers, technology, channels etc.) relationships” (Michael Porter)
“Geographic concentrations of interconnected companies and institutions in a particular field” (Michael Porter)
“SUCCESSFUL INDUSTRIES… LINKED THROUGH VERTICAL (BUYER/SUPPLIER) AND HORIZONTAL (COMMON CUSTOMERS, TECHNOLOGY, CHANNELS ETC.) RELATIONSHIPS” (MICHAEL PORTER)
“GEOGRAPHIC CONCENTRATIONS OF INTERCONNECTED COMPANIES AND INSTITUTIONS IN A PARTICULAR FIELD” (MICHAEL PORTER)
... use lower case
size at least 28
highlights - bold
alignment!
Recommendation…
Bulleted / Numbered
Diagrams
Charts
Visualization
Types of slides
To outline the messageOnly the essenceSize of the bulletsDifferent colorRecommendation: 5 - 6 lines per slide
Bulleting / numbering
Logical processesPay attention to the directionAn appropriate visualization
Diagrams
Statement Change
Step II.
Step I.
Highly recommended visualizationSupports fact-based statementsTip: Change colors
Charts
Small
6%3%
71%
15%
3%
2%
state
municipal
physical persons
legal persons
foreign
other
Small
6%3%
71%
15%
3% 2%
state
municipal
physical persons
legal persons
foreign
other
An appropriate complement to the textMakes presentation more catchy …… and easier to understandClipArt
Visualization
or pictureor …
If possible avoid the
Microsoft Gallery
ClipArts
Recommendation…
TextBullets / lines Inserted objectsSlides / pictures transitionShades
Animations
From Left
Animation of textFrom Right
From Top From Bottom
Zoom In Grow & Turn
Swivel Spiral In
One sentence on page – without animation
Animate more information
From left to the right
Avoid automated animations
Possibly fade the color
Bullets - lines
Pay attention to the direction!!
Animation of objects
Different slide design – without animationSimilar slides with the same background -
animatePreferably simple animations
Slides / pictures transition
Prefer simple animations in the direction of reading
Recommendation…
Sounds
It‘s better to avoid!!
Only through external loudspeakers
Recommendation…
“Contents”
You have a problem
We have the solution
This is how it works
You can easily have it
Typical structure of a presentation
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