Download - How to Manage Your Social Media like a Boss
How to Manage Your Social Media Like a Boss by Vicious Wishes (Erica McGillivray) @emcgillivray
My professional background: • 300+ events from 20-3,000
attendees
• 9 years of online marketing experience
• Specializing in community, social media, content, branding, and SEO
• Speaker, teacher, and author @emcgillivray #BurlyCon
Expectations for today:
Tools
Goal tracking
Finding audience
@emcgillivray #BurlyCon
Social media management tools
Find a tool you *like*
Nothing’s perfect for all your needs
@emcgillivray #BurlyCon
• Tweetdeck • Plume • Tweetcaster • Meshfire • Buffer • Hootsuite • Manageflitter $ • Sprout Social $ • Viral Tag $
@emcgillivray #BurlyCon
• Facebook • Buffer • Hootsuite • Sprout Social $ • Viral Tag $
@emcgillivray #BurlyCon
• Iconosquare • Latergramme • Hootsuite • Sprout Social $ • Viral Tag $
@emcgillivray #BurlyCon
• Buffer • Viral Tag $
@emcgillivray #BurlyCon
• Snapchat
@emcgillivray #BurlyCon
Content creation tools
@emcgillivray #BurlyCon
• Canva • Pablo • InstaQuote • Repost • Fancy Frame
@emcgillivray #BurlyCon
Analytics tools
@emcgillivray #BurlyCon
• TrueSocialMetrics • Ticketing services $ • Followerwonk • Manageflitter $ • Iconosquare
@emcgillivray #BurlyCon
What’s the “right” social
network for me?
A three rule guide to choosing
1. Pick a network(s) you enjoy being on
@emcgillivray #BurlyCon
2. “Don’t half-ass two things; whole-ass one thing.” – Ron Swanson
@emcgillivray #BurlyCon
3. Match your goals to your networks
@emcgillivray #BurlyCon
Goal tracking
#1: Selling those tickets
General metric: Ticket sales
A better question: “Where are my sales coming from?”
@emcgillivray #BurlyCon
Bought via Facebook
@emcgillivray #BurlyCon
@emcgillivray #BurlyCon
Can you use your ticketing service?
• Eventbrite • Brown Paper Tickets • Showclix • Vendini • Prekindle • Ticketfly
• Yaphsody • Venue specific
@emcgillivray #BurlyCon
UTM tracking codes
http://www.yourwebsite.com/?utm_source=facebook&utm_medium=social&utm_campaign=burlycon
https://support.google.com/analytics/answer/1033867?hl=en
@emcgillivray #BurlyCon
Event tracking
https://developers.google.com/analytics/devguides/collection/analyticsjs/events
Is anyone actually clicking
this button?
@emcgillivray #BurlyCon
Use Google Analytics!
• Stranger Tickets/Bold Type Tickets traffic only • PayPal (kind of) • Your own website
@emcgillivray #BurlyCon
@emcgillivray #BurlyCon
Put them here too!
@emcgillivray #BurlyCon
Your email signature!
@emcgillivray #BurlyCon
Content on your site
@emcgillivray #BurlyCon
Content in other relevant sites
@emcgillivray #BurlyCon
Partners, Performers, Press, Playhouses
@emcgillivray #BurlyCon
Even on your posters!
Add a tracking URL & use a shortener
@emcgillivray #BurlyCon
Don’t forget to tally door sales
Which of my efforts are most effective?
Do I need to expand my network?
Sample spreadsheet:
bit.ly/burlycon-‐15-‐spreadsheet
#2: Velocity of sales
Sales prediction math is hard. Let’s shortcut.
@emcgillivray #BurlyCon
Benchmark against yourself (or regionally)
@emcgillivray #BurlyCon
Example: Seattle, you never RSVP!
@emcgillivray #BurlyCon
Example: Los Angeles buys at the door!
Sample spreadsheet:
bit.ly/burlycon-‐15-‐spreadsheet
#3: In-scene Networking
78% of people share to connect with others
@emcgillivray #BurlyCon
Track socialization
@emcgillivray #BurlyCon
Test: everything on Instagram
@emcgillivray #BurlyCon
Conclusion: invited to more parties
@emcgillivray #BurlyCon
Target influencers: Twitter lists
@emcgillivray #BurlyCon
Target influencers: Facebook lists
What connections are you looking to
make and why?
@emcgillivray #BurlyCon
Make sincere connections
What are you tracking? What are your goals?
@emcgillivray #BurlyCon
Resources Tracking spreadsheet - bit.ly/burlycon-15-spreadsheet The Psychology of Social Media by Courtney Seiter https://blog.bufferapp.com/psychology-of-social-media How to predict ticket sales http://repository.upenn.edu/cgi/viewcontent.cgi?article=1048&context=wharton_research_scholars What Social Media Sites Should Your Company Be On? https://www.salesforce.com/ca/blog/2015/11/your-company-on-social-media.html
@emcgillivray #BurlyCon
Erica McGillivray aka Vicious Wishes [email protected] @emcgillivray Presentation: bit.ly/social-boss
