Download - How To Get Traffic, Leads, Sales Using Facebook Advertising - WEBINAR

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Friday, January 25, 2013

Facebook AdvertisingBeginner’s Module - “Your Breakthrough”

Author and “Un-Guru” Jon Rognerud

SECTION I@jonrognerud


Your time = Valuable

Full Attention Ahead - Stay Focused Now...


DISCLAIMER

Results not typical. You’ll need to work for it.

(but it can work really well!)You are solely responsible for the use of any content, and any results or actions seen are not indication of your future performance.


Fully Charged!

YOU: Like to think BIG! and you are a heart-centered Entrepreneur

This Webinar is for Beginners To

Intermediate


a different breed


My PROMISE to you:

Today, you’ll get the GOLDEN

KEY to FB success(More likes, fans, traffic, leads, fame)


What you’ll learn:

How to get more quality fans/likesHow to get .20-30c clicks or less with a 2-5% CTRBig traffic strategies that create ‘buyers’A type of content that will ROCK your pagesStep-by-step outline of big results FB campaigns

(All this without being seen as a spammer)


My Story

What gives me the right?


My Story

Social Media Marketing AgencyAuthor, Speaker, Expert MentionsFrom Norway to LA for MusicHusband, Father to 3 little rug-ratsBlog at www.jonrognerud.com

Started online in 1996 - HTML page


http://www.jonrognerud.com

http://www.jonrognerud.com

Social Media = Hot!

“90% of US Marketers claimed

social media as part of their strategy in

2012” (Only 20% in ’07)


What is advertising?

... a form of salesmanship.


What is advertising?

... a form of salesmanship.

Dude!


What is Marketing?

...ensure a return on the

$$ spent advertising.


Where to Begin?

You Are SMART


Where to Begin?

If you want more, make yourself more valuable

“If you want to make a million dollars, become a millionaire first” - J.Rohn


Biggest Obstacle?

Not trusting yourself

(aka ‘self-worth’)

“Don’t let your small business make you small-minded”


You are a Creator!

Ebooks

Books

Teleseminars

Audio Programs

Webinars


ContenT is King = $$$

Subscription/memberships

Speeches

Seminars

Online/DVD

Consulting


Things THAT EARN $$$

Life/Biz Coaching

Certifications

Masterminds

Web casts (live)

Blog



Podcasts

Slide decks

Static visual content (examples:)

Info-graphics, cartoons, pix

White Papers/Research

Videos



FAQs

Feature Articles

Press Releases

Buyer Guides

Data Sheets


Think Differently

“You don’t have to be great to start...but you have to start --

in order to become great” - Zig Ziglar


SUCCESS CRITERIA


Your Message

The worst reason to advertise is the reason

most people do advertise.

Plain Vanilla OffersInterchangeable Features and BenefitsCommodity Business


Your Differentiators

Reposition yourself

Target Marketing

USP

WHO do you serve? Your Audience is ______


You & advertising

Fear, Uncertainty, Doubt

You are not the customer

Poor pricing strategies


You & advertising

No reason for confidence in “it”

No confidence in self

Not enough reasons to stick to it


You & advertising

Too hard to do “it”

Isolation

Not enough information (excuses)

“Press on. Nothing in the world can take the place of persistence” - Ray Kroc (McDonald’s Founder)


Today’s sales model

Entice/Stimulus

Landing Page/Sell

Use/Experience

Good ‘ol “AIDA”


New Opportunity!


The Success Model

Messaging

Advertising

Marketing


Facebook AdvertisingBeginner’s Module - “Psychology, Traffic, Leads”

SECTION IIFriday, January 25, 2013

FOCUS AREA

PAID

ORGANIC

Promotions = Your Success

IDEA: Once your find what works, turn it on EVEN MORE and test, test, test!


WORKBOOK

Printed on your desk - and READY?

Go to www.jonrognerud.com/webinar/thanks.html


http://www.jonrognerud.com/webinar/thanks.html

http://www.jonrognerud.com/webinar/thanks.html

WORKBOOK

Do you have a clean personal (pix) representation of you?

Your USP - Unique Message and Position?

What top 5 questions do you get “all the time”?

Visit AllTop.com - have you found your categories?

Who are your top 5 competitors? And Why?

CONTENT IS KING!


Foundations

http://www.lunametrics.com/blog/2012/11/12/final-social-media-sizing-cheat-sheet/






What’s important?

Question 1:Like over the Lead?

Answer: _____________________

Question 2:“Gated” or “Non-Gated” Pages?

Answer: _____________________


Quality Fan Building

Facebook Contests(Make it relevant)

Make sure they become “buyers”!

Tip: WildFireAppTip: ContestDomination.com


Most Important

Capture Leads (likes + emails/list)

Get Likes/Fans that you can advertise to

Offers/landing (internal & external) & mobile

Follow-up / auto-responders

Relationships above all - and add the CTA! (ask for the ‘like’)


Where are you?

Brand Building?

Sales Building?

Need more likes/fans?

Cross platform marketing & integration?

Fan/brand pages and management?


Social Media Plan

What social networks & platforms?

Content Strategies & Calendar

Advertising & Marketing (Promotion)

Conversion Strategies (likes, comments, opt-ins)

Email capture/auto-responder

Ad Plan (psychology)


Humans + Psychology

Facebook is Human Communication and Interaction in Hyper-Speed

Know, Like & Trust

Do onto others as they would do onto you - use common sense


Have a business?

What’s working now?

Audience - who are they?

Current buying patterns (and ticket prices)


Facebook Rocks 95%

Fun, entertaining stuff

Services & e-Commerce

Personal Development

B2C & B2B (more complex)


Traffic & Ads

Highly Connected To A Topic

Be clear and specific (targeting & ads)

Creative Ads, and clear colors and images

Faces! (“regular pictures” over fancy ones)


Traffic & Ads

Adverts (aka Google Adwords)

Headlines & Question Marks (Add ?)

Numbers, Capitalize, Punctuation

TIP: Facebook.com/ads/adboard


NewsFeed & Edgerank

The Facebook “Rivers” of News


FB 2011: “EDGERANK”

Affinity - amount of interaction between FB users

Weight - type of post (sharing most valuable)

Time Decay - post timeliness (freshness)


Types of AdsSponsored Stories

*Page Post Ads (News feed, fans, friends of fans, non-friends Fans - a favorite)

Facebook Power Editor (Chrome only)Facebook Ad Guidelines (/ad_guidelines.php)

TIP: Videos directly into FB with “Play” button!

Promoted Posts:

FB Offers


Capture Pages

Premium Content

Capture Name/Email

On your website

As a FB app/internal

TIP: Consistency!


Traffic!

Social Media = Media That is “Social”

Are your social widgets and Facebook assets readily accessible and visible?

Are you campaigning right now? (Ads)

Profiles on: Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest


Tracking!

Number of fans/followers

Posting frequency & consistency

Content engagement

Content Virality (shares, repins, retweets)


Invest In Social & You

It will pay off

Ongoing work

Takes time & effort


Discover Audience

Quantcast

Google

Facebook

Google.com/adplanner

Alexa


Helper Tools

Hootsuite

Postplanner

SocialMention

RSS Feeds and Automation

A WordPress Blog & Social Widgets!


Conversion/Tab Tools

Optimizely

Heyo

WriterAccess

Textbroker

Google Analytics

Static HTML App


Facebook AdvertisingBeginner’s Module - “Personal Success & Results”

SECTION IIIFriday, January 25, 2013

Cool...

LP Conversion Opt-in: 10%Actual Prospects (leads): 9

(Non-Fan Engagement, Promoted Page Posts)NewsFeed & Ads


Google Takeover


Consistency - Landing


CreativeFirst, make a post inside your Facebook Page, then Ad:

Chrome Browser Extension


Audience Targeting


Advanced Options


Pricing & STATUS


Placements

Tip: Could have been a FaceBook “in-line video”Friday, January 25, 2013

Content That Rocks

But - ask: “Is it RIGHT for my business?”

A “mix” of entertainment, education and

inspiration tends to work well...


Big results this year!

Ready to build your business to the next

level?


Done for You (DFY)

Done-For-You Services:www.chaosmap.com

1. Lead Generation2. Social Media & Blogging3. Search Engine Optimization & PPC4. Leads, Email, Automation Mgmt5. Marketing / Web Analytics & Wordpress Development

Special Access Page: www.chaosmap.com/dfy


http://www.chaosmap.com

http://www.chaosmap.com

http://www.chaosmap.com/facebook

http://www.chaosmap.com/facebook

Move to another level

Your Core strategiesPersonal Connection

Your Promotions

Have been trying for a while?Ready to launch now?

You already have a success mindset and ready to take

action...Friday, January 25, 2013

A Good Option

Four online training sessions with Live Q/A ($1997)

30-days personal support from me with 24/7 access* One private 1-on-1 Skype Session ($997)

Recordings and follow-ups inside member’s area

Bonus: 50% discount to my next power workshop (Regularly $997).

Landing page advice, ads, copy, content, offer & targets

Total Value:.....$3,991.00Friday, January 25, 2013

Consider these

Website Audit Techniques

Content creation on “semi-automatic”, including plans for distribution, frequency, quantity)

Competitive Analysis & Intelligence Data

SEO for Facebook (keywords, content)

Content Plan for YOUR business

30-day cash-flow “fast-start”


Learn SOcial SellingBONUS #1

Social Media Sales Strategies Book/Kindle


Me & YOU

BONUS #2

Social Media Course using Facebook, Twitter, Linkedin, Google+

w/worksheets and action guides

(Run at your own pace/speed).


Pro FB Coaching

www.jonrognerud.com/fbhero

Jon’s 4-Week FB “Zero To Hero Facebook Mastery”

4-week program: $997.00

Now: 4-week program: $397.00

First 10 action takers: Book Shipped Via Mail

Max: 30


http://www.jonrognerud.com/fbcoach

http://www.jonrognerud.com/fbcoach

Think about it...


Download - How To Get Traffic, Leads, Sales Using Facebook Advertising - WEBINAR

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