How To Create Your Online Store For
Small And Medium Business
Johan Setiawan
Deputy Head Information System DepartmentUniversitas Multimedia Nusantara
www.umn.ac.id
Presented at
6th International Digital Media Fair (IDMF)
October 14, 2012 - Tehran, IRAN
Biography
Johan Setiawan
Deputy Head IS Department
Universitas Multimedia Nusantara
www.umn.ac.id
+62.21.5422.0808
Twitter: @johanforumn
Facebook: www.facebook.com/johan.umn
Website: www.johansetiawan.com
Mobile: +62.817.678.0889
Introduction
• Introduction to some terms:
– Domain
– Hosting
– Niche Market
– Social Media: Facebook, Twitter, Google+, LinkedIn
– Traffic: Free traffic and Paid Traffic
Domain
A domain name is a human-readable
web address (e.g. "google.com") that
points to an IP address.
Hosting
Preparation
• Domain
• Hosting
• Setup Domain
• Install Software
• Install Plugins
• How to get traffic
• 8 tips for successful online store
How to find a market
• Step by step on how to find a market
– On the bookstore
How to find a market
• Step by step on how to find a market
– With tools: Google Keyword Tools, Google Trends
How to find a market
• Step by step on how to find a market
– On the bookstore
– With tools: Google Keyword Tools, Google Trends
– Example: Origami – what country search this
keyword
How to find a market
• Step by step on how to find a market
– Example: Origami – what country search this
keyword
How to get/buy your domain
• Step by step to buy your domain
How to Setup Your Domain
• Step by Step to setup your domain to hosting
Install Software
• Step by step to install the online store
software
Install Plugins
• Step by step to install the Plugins
Install Plugins for SEO
• Step by step to increase SEO for your online
store
Managing The Store
• Add Category
• Delete Category
Managing The Store
• Add Item
• Delete Item
• Update Item
Managing The Store
Managing The Store (2)
Managing The Store (3)
Managing The Store (4)
Managing The Store (5)
Managing The Store (6)
Managing The Store (7)
Managing The Store (8)
Managing The Store (9)
www.FashionCloud.us
www.AmigosShop.com
www.IndoPreneurship.com
www.PhoneSkin.us
8 Tips on Increasing Revenue From
Your Online Store
• Secret #1: A shop focus on selling Bread
• (sell also the butter and chocolate chips)
8 Tips on Increasing Revenue From
Your Online Store
• Secret #2: Best seller in this month
• (people are lazy to think, they are follower)
8 Tips on Increasing Revenue From
Your Online Store
• Secret #3: Only add 1 dollar and get more
• (upsell tactics)
8 Tips on Increasing Revenue From
Your Online Store
• Secret #4: Competitor sell items cheaper
• (give a 100% guarantee)
8 Tips on Increasing Revenue From
Your Online Store
• Secret #5: Sale or discount
8 Tips on Increasing Revenue From
Your Online Store
• Secret #6: Wrap and Sales Order (loyalty
program with Stamp collection)
8 Tips on Increasing Revenue From
Your Online Store
8 Tips on Increasing Revenue From
Your Online Store
Conclusion
You can create a store
that can be open to receive order,
24 hours a day,
7 days a week,
365 days a year
( 24 x 7 x 365 )
How To Create Your Online Store For
Small And Medium Business
www.umnsi.com/idmf2012
