Creating an online viewbook that really works
2
• The Viewbook 2012• Top 10 rules for developing a great
viewbook• Sample electronic viewbook• Trends in mobile adoption• How to track effectiveness• How to add Social Media
Agenda
3
• Not your glorified catalog anymore• Print has a role, electronic has more• Less is more• Impactful, engaging, informative but
concise• Still a central piece for Seniors and
parents• It is not going away, but the role has
changed
The Viewbook 2012
4
10.Make it special9. Complement the printed piece with an online
experience for “everyone else”8. Not for the “lonely” people7. Invest in photography6. 8.5x11 is boring!5. Have a flow4. QR, QR, QR, QR3. Accompany with a “good” letter2. Run it by your students1. No kitchen sink
Top 10 rules
5
• Award winning• Impactful
MMC Viewbook
6
• Took the creativity of the printed piece, transferred it to electronic
• Easy to use, easy to distribute• K…I…S…..S…• Trackable• Incorporated social media
Sample Electronic Viewbook
7MMC
8Trends in mobile adoption
9How to track effectiveness
10
• Make it easy• Keep current• Respond frequently• Keep material honest and relevant• Reflect your personality• Engage the campus
Adding Social Media
11What really matters is that…
…your brand is a conversation
12The Enrollment Experience
…is about the students
13Q&A
Questions Answers
14Connect
Scott Novak✚[email protected]✚704.321.1986
Chris Tyburski✚[email protected]✚973.985.6660
✚twgplus.com/blog✚@twgplus✚[email protected]
