HOW TO CREATE AN EFFICIENT API…WITH A BUSINESS ?
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NICOLAS GRENIÉHACKER IN RESIDENCE AT 3SCALE
@PICSOUNG
HOW AN API WILL INTERACT WITH A BUSINESS MODEL?
An efficient API program...
with a business model?
TheFamily Paris, Dec. 11, 2015
Nicolas Grenié @picsoung Hacker in Residence at 3scale.net
@picsoung
700+ clients worldwidebillions of API calls per month
@picsoung
@picsoung
You YouR API
EXtra Revenues
EXtra Revenues
✴QuickPrint API, 13x partner growth ✴Revenue share with developers ✴Apps using SDK on top charts ✴Increase in foot traffic in stores
source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores
Wider Reach
Wider Reach
✴700 partners created 50,000 third party apps/services
✴300m monthly uniques who see the brand on other sites
✴The API gave reach and brand awareness which would not have been possible with traditional
marketing.
(Dick Brouwer, TripAdvisor Director of Engineering)
Wider Reach
Innovation
Innovation
✴Only 1 app developed by Fitbit in-house
✴Third party apps in Fitbit’s ecosystem accumulated are
worth $1m of development cost
✴Powerful to be on many platforms easily
Source: http://www.slideshare.net/faberNovel/why-shouldicareaboutap-is4/53
Efficiency
Efficiency
✴Wrap every internal service with an API – or you are fired
✴Better re-usability, quicker integration, spot opportunities, get to market quicker (AWS)
Source: http://apievangelist.com/2012/01/12/the-secret-to-amazons-success-internal-apis/
! mobile" customer eco-system
# partner eco-system
$ content distribution
% API as a Business
&
An API DIFFERENT GOAL
@picsoung
The problem
@picsoung
APIs are becoming mainstream
@picsoung
API programs are going beyond just technical
@picsoung
API programs are part of the
organization strategy
@picsoung
API programs involve more
diverse teams and user profiles
@picsoung
What is an API program?
@picsoung
all elements necessary to
describedelivercapitalize
the value of the API
@picsoung
Capitalization
Delivery
Value
@picsoung
Analogy: Business Model Canvas
@picsoung
Business Model Canvas
API Model Canvas
@picsoung
API Model Canvas
@picsoung
@picsoung
The infrastructure
andressources
The(technical)
APIitself
The Customer=
Developer
Value for money
@picsoung
The(technical)
APIitself
@picsoung
@picsoung
The infrastructureand
ressources
The(technical)
APIitself
@picsoung
@picsoung
The infrastructure
andressources
The(technical)
APIitself
The Customer=
Developer
@picsoung
@picsoung
The infrastructure
andressources
The(technical)
APIitself
The Customer=
Developer
Value for money
@picsoung
@picsoung
On each field
•Into/context •Important questions (checklist) •Further resources
@picsoung
Demohttp://bit.ly/APImodelCanvas
@picsoung
Next on API model Canvas•user testing and validation •more interactive site •team collaboration •extension of the method
@picsoung
Value Proposition Canvas
source: www.businessmodelgeneration.com
@picsoung
Value Proposition Canvas
source: www.businessmodelgeneration.com
@picsoung
Using the Value Proposition Canvas
1.Describe the user jobs, pain points, gains. 2.Describe the main API features, pain relievers, and gain creators. 3.Define “fit statements.” If you cannot find any, refine the API. 4.Summary of the fit statements is the value proposition.
@picsoung
Example:MusicGraph API
API as a growth tool
Nicolas Grenié @picsoung
Hacker in Residence at 3scale.net @3scale
TheFamily Paris, Dec. 11, 2015
SEE YOU SOON!
LOVE.
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